DON’T GO CHASING WATERFALLS

Turn your agency into a Lean machine

@andymayer

ANDY MAYERStrategy Director at Yoomee

“Can it be built?”

“Should it be built?

LEAN STARTUP

EXAMPLE PROJECT

www.elefriends.org.uk

10 TIPSThat will blow your mind.

(You won’t believe number 10)

#1Choose the right project

#2Prioritise building trust

#3Don’t get greedy

#4Always be learning

http://www.yoomee.com/investment-time

WE DON’T KNOW WHATWE ARE DOING

http://www.yoomee.com/start-with-why

#5Build less

CUT CORNERS

#6Don’t ask people what

they want

#7Focus on initial engagement

UNAWARE

INTERESTED

FIRST TIMER

REGULAR

PASSIONATE

Start hereNot here

#8Get out of the building

#9Don’t be precious

Design the right thing before designing the

thing right

*It sucks to spend six months perfecting something nobody wants

#10Don’t launch!

QUESTIONS@andymayer@yoomeehq