don't take a gun to a drone fight: how agile & lean will save your agency
DESCRIPTION
Your agency can't push out content quick enough & production loops are getting tighter & tighter. An adaptive workforce is easier said than done, but if you don't begin integrating agile & lean thinking into your agency DNA, you're going to continue to go the way of the dinosaur (if you haven't already).TRANSCRIPT
Don’t Bring a Gun to a Drone Fight
How agile & lean workflow will save our dinosaur asses
Welcome toThe Future...
Welcome to the Future
Things are complicated.
Let’s admit that we can nolonger predict what your brand will need tomorrow...let alone in a year
“Everybody has a plan until they get punched in the face.”― Mike Tyson
PREDICTIONVS
DISCOVERY
AGILE vs WATERFALL
“There aren’t enoughbugs.”-Sergey Brin(Less Bugs=not shipping)
Algorithm QuoteSOFTWARE = BRAND??
Rod Trad• •
(RED THREAD)
“This company is yours to
steer. Toward opportunities and
away from risks. You have the
power to green-light projects.
You have the power to ship
products.”
This idea doesn’t come
from a brand
manager
(an agile movie)
Barkley Traditional System
Infernal Machine
Community Managers
STOCK & FLOW
5 False Gods of Agile Storytelling
ProcessIsEvil
1.
Process is the Plan
“The only secret of magic is that I'm willing to work harder on it than you think it's worth.”-Penn Jillette
Preciousness
2.
(Stop screwing w/ it & SHIP IT!!!)
If you build it...
3.
(Your content needs distribution, or nobody isgoing to see it)
They Love Us...4.
(Nobody gives a shit until they need you, so context becomes central)
5.
(Instant gratification is a virus)