the lean agency – made by many for d&ad
DESCRIPTION
TRANSCRIPT
THE LEAN AGENCY
HOW WE GOT HERE
CONOR
CATH
OUR
ROLES
BEING A
DESIGNERAT MxM
BEING A
STRATEGISTAT MxM
CUSTOMER DEVELOPMENT
WHY DO WE DOCUSTOMER DEVELOPMENT?
“Life’s too short to buildsomething nobody wants”
- Ash Maurya
CUSTOMER DEVELOPMENT
OTHER FORMS OF QUALITATIVE& ETHNOGRAPHIC RESEARCH
IT’S NOT ABOUT
SHADOWING OTHER PEOPLE
CURRENT BEHAVIOUR
ASKING PEOPLE WHAT THEY WANT
PROVING ONE IDEA RIGHTAND ANOTHER THING WRONG
THIS IS VALID RESEARCH BUTCUTOMER DEVELOPMENT IS ABOUT
GETTING PEOPLE’S RESPONSESTO REAL ARTEFACTS
GETTING PEOPLE TOUSE THINGS
TESTING HYPOTHESES
EVIDENCE BASED LEARNING
INTUITION ITERATION
YOU HAVE TO DO IT YOURSELF
YOU’RE THE ONE LEARNING
BUILDING SOMETHING PEOPLE WANT
WITH MINIMAL WASTE
DESIGN’S ROLE INCUSTOMER DEVELOPMENT
Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design”
- Dieter Rams
“
INSIGHT INFORMED DESIGN
RESEARCH DRIVEN DESIGN
IT’S NOT ABOUT PROOF
YOU CAN’T BE PRECIOUS
YOU MUST ITERATE
CASE STUDY
SKYPE IN THE CLASSROOM
SKYPE CAME TO US WITHA COMMUNICATIONS BRIEF
WE GOT IT
WRONG
SO WE GOT
OUT OF THE BUILDING
WE LAUNCHEDA BETA IN 4 WEEKS
WE WATCHED WHATTEACHERS WERE DOING
IT’S ABOUT
CONTINUOUS LEARNING
THERE ARE CHALLENGESTO THIS WAY OF WORKING
BUT THE BENEFITS OUTWEIGHTHE CHALLENGES
@OHRWORM@CONORDELAHUNTY