turkish information society strategy...© 2005. carlson marketing group. all rights protected and...

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Turkish Information Society StrategyProject Approach and Goal Scenarios

Tunis, 16 November 2005

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Agenda

1to1®

• Information Society Strategy Vision and Scope

• Current-State and 2010 Goal Scenarios

• Governance and Stakeholder Management

• Where From Here?

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Turkey declared her aspiration in Information Society in 2004 with an ambitious vision…

“Becoming a hub of ICT development, using information technology as an effective tool,

creating value through information-based decision processes, successful in global competition and has reached high levels of welfare”

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…and a strong macro-economic rationale to increase total factor productivity by embracing ICT

Sources of GDP Growth (1992 – 2000)

32.724

52.7

79

30.1 47

-15.9

23.836.6 30.3

64.2

-2.1

-20%

0%

20%

40%

60%

80%

100%

USA Canada Germany Turkey

Impact of TFP growthImpact of employment growthImpact of capital accumulation

Source: Saygılı, Cihan ve Yurtoğlu – 2001

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Strategy work is organized around key actors of information society

Governance

Government Businesses

Citizen

Business Environment &

Entrepreneurship

G2G G2B B2B

G2CE-Government

B2C

Social Transformation

Information Society

ICT Industry

Information & Communication Technologies

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Strategy will be delivered and a new journey will start for Turkish e-Transformation at the end of 2005

Prioritization& Roadmap

Hypothesis Development

Data CollectionFocus groups, interviews and questionnaire

Best-practice benchmarking

Current-State Assessment

SWOT Analysis

Synthesis of Findings

Goal Scenario Development

Scenario Workshops with

Stakeholders

Strategy Formulation

Target Setting Action Planning

Where we are today

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National Information Society strategy formulation requires nation-wide participation and consensus building

Consultation Purpose Timing Activities

1.Current-State Assessment June-August 140 stakeholder interviewsPublic sector questionnaire(185 departments and agencies, %59 return rate)Field research with households and businesses(1990 households and business owners)Focus groups with households and businesses

2.Goal Scenario Development September-October 93 stakeholder interviewsBest practice field research (6 countries, 30 interviews)

3.Action Planning October-December 40 stakeholder interviewsScenario workshops (130 stakeholders)

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Agenda

1to1®





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Strategy work is organized around key actors of information society

Governance

Government Businesses

Citizen

ICT Industry

Business Environment &

Entrepreneurship

G2G G2B B2B

G2CE-Government

B2C

Social Transformation

Information Society

Information & Communication Technologies

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Citizen-centricity and implementation skill development are both challenges and opportunities in e-Government

Level of online government service provision

52 % of government agencies consider citizen needsamongst the top three criteria in putting services onlineHowever, 61 % of these agencies do not measure citizenneeds regularly

Income taxesJob searchSocial security benefitsPersonal documents (e.g. Passport, driving license)Car registration -Application for building permission -Declaration to the policePublic librariesBirth and marriage certificates -Enrolment in higher educationAnnouncement of moving -Health-related services -

Social contribution for employeesCorporate taxVATRegistration of a new company -

Submission of data to the statistical office -Custom declartionEnvironment-related permits -Public procurement

Services for citizens

Services for businesses

Turkey's progress in 20 priority services of EU

Rapidly closing the gap :TURKEY 53% (September 2005)EU15 72% (2004)EU25 65% (2004)

Rapidly closing the gap :TURKEY 53% (September 2005)EU15 72% (2004)EU25 65% (2004)

Citizen-Centric Approach

Implementation Skill

Project budget and time overrunsBenefits analysis and performance measurements

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Public sector efficiencies will depend on cross-departmental collaboration in service transformation

There is a need for synergy-creating projects, standardization, common securitystandards and redesign of cross-agency networks

There is not enough collaboration in forming joined-up e-government servicesInsufficient cross-agency data sharing (e.g. 75 % of agencies collect citizencontact details) Multiple projects with similar aims (e.g. 9 departments simultaneously carry out a separate GIS project)

Methods of cross-agencydata sharing

Back-office functions of electronic governmentservices

Lack of competent human resources is seen as the most important barrier in frontof e-Transformation (88 % of government agencies)Total IT personnel / Total Personnel in the public sector is only 2.4 % in Turkey(US=4.6%)

Only 26 % of government departments have standardised back-office functionsElectronic communication constitutes only 7 % of cross-agency communication

Internal Process Efficiencies

Common Technology Platforms

Coordination and Collaboration

Human Capital

Paper: 11%Digital: 3%

Both: 86%

Official correspondence:

91%

Integrated digital systems 1% Electronic format:

8%

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Decision Made: Service Transformation and Efficiency Focused e-Government Strategy

Strategic Choice

Scenario Targets Moderate Good VeryGood

70%

33%

9%

90%

100%

90%

70%

80%

60%

29%

8%

80%

90%

80%

60%

70%

50%

25%

7%

70%

80%

70%

50%

60%

Key IndicatorsOnline Service Provision% of services onlineTake-up% of transactions happeningin electronic channelsEfficiency% annual saving in publiccurrent expenditures% of e-procurement in publicsector% of services with digitallyintegrated back-officeprocesses% of projects completed in time and budgetUser SatisfactionUser satisfaction index(Public services in general)User satisfaction index(e-services)

Limited efficiency for a greater number of services

High efficiency for a limited number of services

Carrying priority services with quick-win opportunities onlineSetting up the infrastructure required for efficiency-basedstrategy and service transformation

– Resolving the deficiencies in data sharing andmanagement

– Setting up structures to increase technology sharing– Efforts towards greater interoperability of

technologies– Standardization of service processes– Improvement of project management capabilities– Regulations supporting cross-agency collaboration

Service transformation and work towards efficiency in public processes

– Service transformation and consolidation– Business process re-engineering– Legal and organizational changes

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Turkey has an opportunity to prioritize which digital divide it wants to bridge by 2010

Social Segments

Students

EmployedUnemployed

RetiredHousewives

Education LevelDifferences

RegionalDifferences

Income LevelDifferencesAge Group

Differences

GenderDifferences

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Decision-Made: Focus on value-added use to achieve highest returns

Option BMore value-added use

Option AMore internet users

Vision

Current StateTota

lInt

erne

t Use

rs/ T

otal

Popu

latio

n

Very Good

Good

2010

Target Scenarios

Effective Internet Users / Total Internet Users

Option A

Option BModerate

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Turkey will prepare this and next generation to use the internet more effectively

Source : (*) Turkish NSI, Households ICT Usage Questionnaire – 2004, (**) Eurostat, Information Society Statistics – 2004,(***) Peppers and Rogers Group Projections (Projections done based on the data of the last 3 years) (****) Turkish social structure is different compared to European social structure(Housewives account for 34 % of the citizens in 16-74 age group)

AccessICT Infrastructure in Schools

Public Access Points

Computer and Internet Access Ownership Campaign

ICT Lessons in Curricula

Internet Security

Motivation

ICT Training for Adults

Formal Education SupportedWith ICT Tools

Lifelong EducationSupported With ICT Tools

Competency

Turkish Content and Culture

Key Indicators(16-74 Age Group)

CurrentState

Turkey -2004(*)

ModerateScenarioEU 25 -2004(**)

GoodScenarioAverage

Very GoodScenarioEU 25 -2010(***)

%44 %51

%96

%77

%56

%48

%5,1

%24

%39

%78

%33

%30

%35

%89

%68

%48

%43

%4,1

%30

%24

%64

%26

%24

%27

%37

%81

%58

%40

%37

%2,8

%37

%9,3

%50

%18

%17

%22

%14

%51

%24

%20

%5,6

%0,2

%24

%1,2

%34

10- e-Banking Users %2,1

11- e-Shopping Users %2,2

12- e-Government Users %5,9

1- Internet Users (****)

2- Internet User Students

3- Internet User EmployedCitizens

4- Internet User UnemployedCitizens

5- Households Having Access toInternet

6- Users Accessing Internet viaPublic Access Points

7- Internet Users, WhoExperienced Security Problems

8- Employed and UnemployedCitizens Using Internet forEducational Purposes

9- Students Using Internet forEducational Purposes

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We looked at the lifecycle of a business and assessed potential ICT impact and hurdles at different stages

Entrepreneurs Enterprises

ICTICT

Government Bodies

Entrepreneurs Interaction with GovernmentGovernment

BodiesEntrepreneurship portal

Education

Entrepreneurship awards

Online Government Services (tax, authorization, application, etc)

Electronic Tender and Procurement

Interaction with Other Enterprises

E-Commerce and MarketingElectronic ProcurementIntegration of Business Processes via ICT

Enterprises

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There are again two paths Turkey can walk on:Horizontal vs. Vertical Adoption

InformationInformation

and education

Information and

education. Specific BİT applications for chosen

sectors

Business Environment and Entrepreneurship Strategies

Horizontal Programs

Awareness rising,Computer and Internet penetration,Web site, e-mail,E-CommerceE-Business Applications

Vertical Programs

After choosing the critical sectors, determining specific ICT needs and conducting applications for those

needs

Key Indicators(1)

Current State

Turkey –2005 (2)

Moderate (3)

GoodAverage

Very Good (3)

61%

20%

0%-3%

0%-3%

5. Percentage of enterprises using SCM (4) 0%-1% 5% 9% 12%

88%

0%-0,5%

58%

95%

70%

15%

15%

11%

12%

5%4%

80%

45%

7%

8%

3%

1. Percentage of enterprises having a computer

2. Broadband Internet penetration of enterprises

3. Percentage of enterprises' total turnover from e-commerce

4. Percentage of enterprises using ERP/ERM (4)

6. Percentage of enterprises using CRM (4)

(1) Small, medium and large enterprises (10+ employee)(2) Peppers&Rogers Group analysis, stakeholder interviews(3) Eurostat and e-Business W@tch, Peppers&Rogers Group analysis, stakeholder interviews,

workshops(4) With ASP applications targets are expected to be much higher

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Telecommunications infrastructure as an enabler of information society

High-QualityTelecom Services(Always-on, Secure, Fast)

Basic needs of Information Society

CompetitionBroadbandInfrastructure Taxes

Information Society

High Coverage Low Prices

Critical Subjects in Turkish Telecommunications Industry

Scenarios Broadband Penetration Telecom Investments/ TotalInvestments (GFCF)

Average Rate of Growthin per capita GDP

Worst %85%90%95

Modest-%2.7

%3.4 +%0,19%4.2 +%0,38Best

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Turkey has a sizable and fast growing ICT sector

Share of telecommunications sector in GDP is slightly over OECD averages

Turkey has a very high potential to improve in information technology sector

0%

1%

2%

3%

4%

5%

6%

Turkey OECDaverage

ServicesSoftwareHardwareTelecommunications

Source: OECD Information Technology Outlook, 2004

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Turkey will aim to become a strategic player in theregion in information technologies

Information and Communications Technologies, Strategic Positioning Matrix Information Technology Services

Turkey’s comparable strengths to meetthe critical success factors

LocalMarket

Investment R&D TechnicalCapabilities

Cost...

IT S

ecto

rAttr

activ

enes

s

SizeG

rowth

Margin

Com

petition/ C

onsolidation

Consulting System Integration Outsourcing

Business Services

Application Services

Infrastructure Services

IT Services

Vertical packaged S/W

Standardisedenterprise software

Horizontal Packaged S/W

Medium Good Well

Low

Medium

High

(573,2)(123,1)

(51,5)

(27,6)

(billion US$)

No service defined

Local market growth

Local and export oriented growth

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Summary of 2010 Key Indicators for InformationTechnology

Local Market Size (million US$)

Scenario 2010Software 751Services 950Hardware 5.250 Software 794 Services 1.210 Hardware 5.900 Software 840 Services 1.335 Hardware 6.400

Very Good

Good

Moderate

242Services145Software

Very Good


Good


Moderate

2010Scenario

8.575 Very Good7.904 Good6.951 Moderate2010Scenario

Total IT Market Size (million US$)

Software & Services Export (million US$)6,951

7,904 8,575

Moderate Good Very Good

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Current competition on fixed and mobile telecommunications services

3 Fixed Infrastructureı

Uydu Hiz.

Data ve İnternet

Ses

Mobil

Dar Bant

GenişBant

İ nternet

Data

Ses

Sabit

Satellite

Data and Internet

Voice

Mobile

Dial-Up

Broadband

Internet

Data

Voice

Fixed

ServicesCompetition on Infrastructure 2Competition

on ServicesBackbone33 Access

Positive Average Needs improvement

1

2 Alternative infrastructures and infrasturucture sharing1 Distribution of market shares

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Tax Rates in Telecommunication Services

ScenariosTotal Tax (%)

Current(Worst) Modest

33 33

46

18

31

56

33

56

Best

Fixed Voice Services 33

Mobile Voice Services 36

Fixed Data Services 10

Mobile Data Services 20

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ompa

ny©

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pany

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Agenda

1to1®





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Our understanding of governance elements

P R O C E S SS T R U C T U R E

PROCESSSTRUCTURE

MOTIVATION

M O T I V A T I O N

• What is the process of strategy setting andrevisioning?

• Are the strategicdecisions based on information and data?

• What are theempowermentstructures?

• Is the coordination well-defined and functional?

• Do the program managers followprofessional projectmanagementdisciplines?

• Is there any flexibility in terms of organisationalstructuring?• Political leadership

• Performance management• Incentives and rewarding• Legal infrastructure

• What is the differentlevels of organisationalstructures?

• Which entity at whichlevel has the ownershipof the IS Strategy?

• What are theaccountabilitymechanisms?

• Who are thestakeholders and how is the participationexecuted?

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Current structure

SUPRA-DEPARTMENTAL STEERING

Ministry Ministry Local Gov’s

INTRA-DEPARTMENTAL IMPLEMENTATION

INTER-DEPARTMENTAL COORDINATIONPRIME MINISTRYSTATE PLANNING ORGANISATION

E-TRANFORMATION TURKEY EXECUTIVE BOARD

StakeholderManagement

NGO’s

Private Sector

Universities

Citizens

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To-be process for strategy development and revision

Setting the IS Strategy andDeveloping the Prioritzed

Action Plan

Implementation(intra-dept tactical

process)

Auditing andPerformanceEvaluation

Communicationand Marketing

Feed

back

san

dR

evis

ions

Funding(finance, HR, techno.)

Approval

Monitoring AcrossDept’s

Political Leadership Coordination of ImplementationAcross Dept’s

Coordination ofThe IS StrategyAcrossDepartments

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To-be process for tactical execution at the department level

Project Idea

ImplementationPerformanceEvaluation

Communi-cation andMarketing

Feed

back

san

dR

evis

ions

Analysisand Target

Setting

Planning

Funding(finance, HR, techno)

Approval

Monitoring Intra-and Inter-

Departments

CentralCoordination

Political Leadership

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Strategy implications on governance

Work Areas Strategic Targets

Effective PublicManagement

• Fast forward in terms of prioritized services -EU-• Service transformation and efficieny improvement

Social Transformation• Effective takeup of prioritized segments• Populistic inclusion

Entrepreneurship andBusiness Environment

• Efficieny improvement in prioritized sectors usingICT

• General ICT awareness in SME’s

Telecommunication

• Broadband penetration• Founding the active competitive environment in

the areas of infrastructure and services• Regulatory initiatives taxation, licensing

InformationTechnologies

• Focusing on specific areas in software andservices

• Export-oriented approach –developing Turkish ICT business in the regional markets

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Four governance models observed in international best practices

33

.....

Prime Minister

Cabinet Office

Treasury / Min.of

Finance

Min.of Industry

Commerce

Min.of Interior

Others

Implement.Implement.Implement.Implement.Implement.Implement.

“ResponsibilitySharing AcrossDepartments”

Inter-Departmental CoordinationInter-Departmental Coordination

11

.....

Prime Minister

Cabinet Office

Treasury / Min.of

Finance

Min.of Industry

Commerce

Min.of Interior

Others

SteeringSteering

“PowerfulCentral

ExecutiveBoard”

22

.....

Prime Minister

Cabinet Office

Funding of Investments

Min.of Industry

Commerce

Min.of Interior

Others

CoordinationCoordination

“Financial-BasedCoordination”

44

.....

Prime Minister

Cabinet Office

Treasury / Min.of

Finance

Min.of Industry

Commerce

Min.of Interior

Min. of ICT

Coordination & Implemen-

tation

Coordination & Implemen-

tation

“Silo Management”

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11“Powerful Central Executive Board”

UK [ old ] Office of the e-EnvoyJapan Information Technology Policy OfficeIreland Information Society Policy UnitAustralia [ old ] National Office for the InformationEconomy

2

Four governance models observed in international best practices (cont’d)

33 “Responsibility Sharing Across Dept’s”

Germany Min.of Interior (e-Gov), Min.of

Economy (e-Economy) and others...

Swiss Public Management Office (24/7 e-

Gov), Min. of Industry (e-commerce) and

others...

France Inter-departmental committee

2“Financial-Based Coordination”

44 “Silo Management”

South Korea Min. of ICT

Italy Ministry of Innovation and Technologies

Mexico Min. Of Communication and

Transportation (e-Mexico)

US Office of Management and Budget

Canada Treasury Board (Gov Online Program)

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Strategic Fit Criteria


Accountability

Coordination & Implementation

Performance Evaluation

Legal Structure

Participation

Flexibility


Accountability

Coordination & Implementation

Performance Evaluation

Legal Structure

Participation

Flexibility

PREPARATIONPHASE

TRANSITIONPHASE

TRANSFORMATIONPHASE

TURKEY

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• Periodical chairmanship of Executive Board

• Tracking of BalancedScorecard in terms of Ministry level

• Participation of criticalexecution entities such as National Education Ministry, etc.

• Consultation process

RELATED ENTITY IMPROVEMENTS

• Synergy between the PublicSector Reform and e-Government

• Triggering the corporateleadership at the ministrylevel – “Change Leaders”

• Improving the capacity of Info.Society entity

• Accumulation of technicalcapabilities and know-howfor the e-Government prj’s

• Direct follow-up by “ChangeLeaders”

• Specific roles for NGO’s

• Financial and administrativeaudit by NAO

• Performance evaluation• Balanced Scorecard

implementation

PoliticalLeadership

Setting andRevising

The IS Strategy

PROCESS

Coordination of The Strategy

Coordination of Implementation

Implementation

Auditing / Monitoring

PerformanceEvaluation

Communicationand Marketing

• Marketing of IS within thecontext of private sectorapproach

Prime Minister

Deputy Prime Ministere-Transformation Turkey Executive Board

Information Society Strategy

State Planning Org.

Information SocietyGeneral Directorate

E-Government StrategyPublic Sector Reform

Entity under Prime Ministry

Program Management Office

NGOPublic Private

e-Tr Exec.Board Ministers

Info.Soc. Gen.Dir. NGOPrivate

Change Leaders(CIO Council)

NGONationalAuditOffice

Info.Soc. Gen.Dir.

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1to1®

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<55-9

10-1415-1920-2425-2930-3435-3940-4445-4950-5455-5960-6465-6970-7475-79

80+V/Y

Source : Hacettepe University Population Studies Institute – Population and Health Research – 2003

10%10%10%10%

8%8%

8%7%6%

6%5%

4%3%

2%2%

1%1%

0%2%4%6%8%10%12%

9%10%10%10%10%

9%8%

7%6%

5%5%

3%3%3%

2%1%

1%

0% 2% 4% 6% 8% 10% 12%

Male Female

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Internet and Computer Usage in the Last Three MonthsBroken Down by Citizen Segments, (16-74 Age Group)

63%

32%

22%

10%6%

4% 2%

51%

24%20%

8%5%

2% 1%0%

10%

20%

30%

40%

50%

60%

70%

Students Employed Unemployed Self-Employed Family EnterpriseEmployee

Retired Housew ives

Percentage in Total (16-74) 6,36% 22,13% 5,57% 15,69% 8,43% 7,40% 34,41%

ComputerSource : Turkish NSI, Households ICT Usage Questionnaire – 2004, Peppers and Rogers Group Analysis

Internet

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Internet and Computer Usage Broken Down byEducational Level (16-74 Age Group)

13%

60%

30%

18%

1% 1%

17%

70%

38%

24%

2% 1%0%

10%

20%

30%

40%

50%

60%

70%

80%

Average University Secondary Education Primary EducationEquivalent

Primary Education Uneducated

Percentage in Total(16-74) 8% 19% 13% 45% 15%

Source : Turkish NSI, Households ICT Usage Questionnaire – 2004, Peppers and Rogers Group Analysis

Accessing Internet Using Computer

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Internet and Computer Usage Broken Down by AgeGroups

13%

25%

14%

9%

6%

1%0%

17%

31%

18%

13%

8%

2%1%

0%

5%

10%

15%

20%

25%

30%

35%

Average 16-24 25-34 35-44 45-54 55-64 65-74

Percentage in Total(16-74) 23% 26% 21% 15% 9% 6%


Accessing Internet Using Computer

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Computer Usage Broken Down by Gender, (16-74 Age Group)

9%

12%

3%

22%

28%

9%

0%

5%

10%

15%

20%

25%

30%

General Urban Rural

Female Male Female MalePercentage in Total(16-74)

52% 48% 35% 33% 17% 15%

Female Male


Female Male

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Internet Usage Broken Down by Gender,(16-74 Age Group)

7%9%

2%

17%

22%

6%

0%

5%

10%

15%

20%

25%

30%

General Urban Rural

Female Male Female MalePercentage in Total(16-74)

52% 48% 35% 33% 17% 15%

Female Male


Female Male

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Computer Ownership Broken Down by Monthly IncomeLevel of Households

0.8%3.4%

11.7%

26.4%

36.6%

51.7%

0%

10%

20%

30%

40%

50%

60%

- 250 YTL 250 YTL - 500 YTL 500 YTL -1000 YTL 1000 YTL - 1500YTL

1500 YTL - 2000 YTL

2000 YTL +

Distrubution of Households Basedon Monthly Income

15% 39% 32% 9% 3% 2%


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Computer and Internet Usage in the Last ThreeMonths Broken Down by Gender

68% 70% 68% 70% 73% 77%

32% 30% 32% 30% 27% 23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Computer Internet Computer Internet Computer Internet

Turkey Urban Rural


Male Female

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Computer Ownership in HouseholdsBroken Down by Regions

76.7%

82.4% 82.9% 83.3%85.9%

89.7% 90.0%4.5%

2.2% 2.2%4.2%

4.5%

2.6% 0.7%

5.2%

4.5% 2.5%

5.7%2.7%

3.8%5.0%

3.8%1.9%

1.4%

1.6% 1.4%

1.9%0.6%

9.5% 9.0%11.1%

5.2% 5.5%1.9%

3.7%

70%

80%

90%

100%

Marmara Interior Anatolia Aegean Blacksea Mediterannean Southeast Anatolia Eastern Anatolia

Not a ComputerOwner

Source: Procon GFK, Omnibus July 2005 Research, Peppers and Rogers Group Analysis Computer Owner ForLess Then 1 Year

Computer OwnerBetween 1 and 2 Years

Computer Owner MoreThen 3 Years

Computer OwnerBetween 2 and 3 Years

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Activities Done by Using Computer(Percentage of Computer User Citizens)

69%

57%

54%

52%

30%

28%

20%

8%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Executing a program using mouse

Moving or copying a folder or f ile

Gaming

Execution of cut, copy, paste actions

E-Mailing w ith attachment

Chat

sing basic arithmetic formulas

Programming using a distinct programming language

Designing w eb site or presentation


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17%

43%

45%

76%

93%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Ordering and selling/buyinggoods or services

Education

Interaction w ith publicauthorities

Communication

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Citizens Participated in IT Education Program More ThanThree Hours (16-74 Age Group)

NeverEducated

93%

Educated in Last 12

Months 2%

EducatedBefore Last12 Months

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Citizens Participated in IT Education Program More Than ThreeHours (16-74 Age Group, Percentage of Computer Users)

NeverEducated

%54

Educated in Last 12

Months %13

EducatedBefore Last12 Months

%32


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Level of Citizens Unaware of Internet Broken Down bySegments, (16-74 Age Group)

77.16% 76.78%

68.45% 67.33% 66.74%62.30%

48.34%42.96%

24.00%

16.17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Housew ives FamilyEnterpriseEmployee

SeasonalEmployee

Self-Employer Retired General Unemployed Employed Waitin forArmy

Student


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Challenges: Access to information for entrepreneurs

Even the percentage of people who wants to start-up a business is very high (34%), the percantage of people who runs his own business is 9%.

Number of entrepreneurs in Turkey is very low. The most critical barrier is difficulty in accessing to information on how to make a business plan, to start-up and manage a business, etc.

Source: Peppers&Rogers Group Household Survey, 2005

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Challenges: ICT diffusion

Another problem in business environment is low levels of ICT diffusion. Like EU countries there is digital divide between small and large enterprises in Turkey.

The difference in Internet penetration of enterprises between Turkey (greater than 50%) and EU (90% average) is high. The most important reason in low ICT diffusion is that SMEs don’t know how to use ICT for their business processes.

Source: Information Society Strategy Project Enterprises Survey, 2005

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Challenges: Red Tape

According to Doing Business report of World Bank, among 155 countries the aggregate rankings of Turkey on ease of doing business and starting a business are 93 and 46 respectively.

Entrepreneurs can expect to go through 8 steps to launch a business over 9 days on average, at a cost equal to 27,7% of gross national income (GNI) per capita. The avegare time for OECD countries is 19,5 days.

Source: Doing Business, World Bank

9.0 9.020.0 25.0

5.9

232.0254.0

330.0

32.212.6 14.0

1.5

146.9

197.2

225.7

19.5

Dealingwith

licences(days)

Registeringproperty(days)

Payingtaxes

(hours)

Starting a business

(days)

Import(days)

Enforcingcontracts

(days)

Export(days)

Turkey OECD

Closingbusiness (years)

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Challenges: Security concern in e-Commerce

Source: Information Society Strategy Project Enterprises Survey, 2005

turkish information society strategy...© 2005. carlson marketing group. all rights protected and...

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