PRESENTATION ON

BY: SATYAJIT ROY & ASHFAKULLAHBHMCT 3RD SEMESTER 2016

SILIGURI INSTITUTE OF TECHNOLOGY

INTRODUCTION

Carlson Rezidor Hotel GroupCarlson Rezidor Hotel Group is one of the world's largest hotel groups. with headquarters in Minneapolis and Brussels, Belgium. The Carlson Rezidor Hotel Group includes more than 1,370 hotels in operation and under development in over 110 countries, employing over 88,000 staff. The hotel brands include Quorvus Collection, Radisson Hotels, Radisson Blu, Radisson Red, Country Inns & Suites, Park Inns, and Park Plaza Hotels & Resorts. The group loyalty program is called Club Carlson.

OperationsThe group has more than 1,370

hotels in operation and under development in 110 countries and territories. It is the world's tenth largest hotel group.

History In 1938, Curtois L. Carlson founded the Gold Bond Stamp Company in his

hometown of Minneapolis, Minnesota. Over the next 75 years, Gold Bond grew into an international travel and hospitality corporation, operating thousands of hotels, hundreds of restaurants, and the world's leading business travel management company. Rezidor was originally the hotel section of SAS Airlines, Rezidor opened the first hotel 1960 in Denmark, the Royal Copenhagen, designed by Arne Jacobsen. The group developed from a regional player in Scandinavia to an international company. In 1980, Radisson SAS opened in Kuwait, the first to open outside of Scandinavia. In 1994, Rezidor signed the first master franchiseagreement with Carlson for operation and development of the Radisson brand in Europe, the Middle East and Africa. In 2002, the second master franchise agreement followed for the Park Inn, Country Inn and Regent brands in Europe, the Middle East and Africa. When SAS sold the hotel business in 2006 and Rezidor went public (listed at Stockholm Stock Exchange), Carlson became the largest shareholder and is today the majority shareholder.

Carlson and Rezidor launched their strategic partnership in January 2012 with an initial focus to grow their core brands Radisson Bluand Park Inn.

Country Inns & SuitesPark Plaza Hotels & ResortsQuorvus CollectionRadisson Hotels◦Radisson Blu◦Radisson Red◦Park Inn by Radisson

Brands

Country Inns & Suites by Carlson is the upper mid-scale hotel brand within the Carlson Rezidor Hotel Group portfolio. Country Inns & Suites hotels are designed for both business and leisure travelers and provide complimentary hot breakfast and high-speed Internet. Country Inns & Suites hotels are mainly independently owned and operated and franchised under licensing agreements with the Carlson Rezidor Hotel Group.

The brand currently operates 480 hotels throughout the world and has over 30 properties contracted and under development. The brand is working to expand by adding 150 hotels primarily in the U.S., Canada, India and Mexico by 2015.

Country Inns & Suites

Some Pictures Of Country Inns &

Suits

Mysore (INDIA)

COUNTRY INN & SUITES

Park Plaza Hotels & Resorts is a worldwide brand of 39 hotels operating in Europe, the Middle East, the United States and Asia. Its main markets include London (six hotels), Amsterdam (three hotels), Berlin (two hotels) and one property in Bloomington, Minnesota, USA near the company's headquarters. The hotels are either owned, managed, or franchised to independent operators by Park Plaza Hotels & Resorts. In 2000 Carlson Hotels acquired the Park Plaza Hotels & Resorts brand. Today, they are operated by Carlson Rezidor Hotel Group.

PARK PLAZA

The Park Plaza Beijing

Some Pictures Of Park Plaza Hotels

Park Plaza Delhi

Radisson Hotels is an international hotel company and a subsidiary of the Carlson Rezidor Hotel Group. It operates the brands Radisson, Radisson blu, Radisson RED and Park Inn by Radisson with more than 990 locations in 73 countries.

RADISSON HOTELS

The Radisson Hotel in Lubbock, Texas

SOME PICTURES OF RADISSON HOTELS

Radisson Hotel Varanasi 

SOME PICTURES OF RADISSON HOTELS

Radisson Blu is the brand name for Radisson hotels primarily outside the United States, including those in Europe, Africa and Asia. These are operated by Carlson Rezidor Hotel Group, Radisson Blu operates 158 hotels, with 42 projects in development

RADISSON BLU

Radisson Blu Delhi, India

SOME PICTURES OF RADISSON BLU HOTELS

Radisson Blu Frankfurt, Germany

Radisson Blu in Tallinn, Estonia

Radisson RED is a hotel brand targeted at young travelers. It officially launched in 2015, with the first hotel opening in Brussels in April 2016. Hotels will be in cities worldwide, with a target of 60 locations by 2020.

RADISSON RED

 Radisson RED in Brussels

SOME PICTURES OF RADISSON RED HOTELS

Radisson Red Mohali India 

Park Inn by Radisson is a midscale group of hotels that has 127 locations worldwide. Their strategy includes expansion into North America and key emerging economies like Brazil, Russia, India and China. Notable locations include the Park Inn Berlin.

Park Inn by Radisson

Park Inn by Radisson in Toronto,Canada

SOME PICTURES OF PARK INN BY RADISSON

Park Inn by Radisson Gurgaon Bilaspur

Park Inn By Radisson Abu

Dhabi