TREND & CHALLENGE DIGITAL MARKETING 2017

SOCIAL MEDIA ARE USED FOR SELLING & ADVERTISING

“THERE IS ‘END’ IN ‘TREND’”

“GLOBAL ADS SPENDING IN SOCIAL MEDIA WILL GROW

72 PERCENT BETWEEN 2016 TO 2019”

- ZENITH OPTI MEDIA -

TREND

TO INNOVATE OR FADE AWAY

▸ The small but fast will beat the large but slow.

▸ Compact.

▸ Following the issues in society.

THE CHALLENGE : SOCIETY

CHALLENGE

INSIGHT

▸ Ads = Spam ?

▸ “There will always be ads, everywhere”

▸ “When I want something like a product, I will just search it and buy it without seeing the ad first”

“80% OF BUYING DECISIONS IN INDONESIA ARE DOMINATED BY EXPOSURE OF THE BRAND

IN SOCIAL MEDIA” - BMI RESEARCH -

BUT, WAIT..

THE STAND-OUT ONE

▸ “Bukalapak? They are everywhere”

▸ Fun fact:

▸ Transaction value reached 10 trillion at the end of 2016

▸ 2016’s pageviews increase up to 16-fold compared to 2015 (13.4 billion vs. 800 million)

1. MAKE A CREATIVE CONTENT THAT REPRESENT THE HAPPENING ISSUE,

2. THE CONTENT MUST BE RELATED TO THE TARGET AUDIENCE,

3. THE CREATIVE CONTENT SHOULD BE “TEASING”

Gilang Ridzky Yuwono

SOLUTION?

LET’S DISCUSS