Presentation on

“Internet Marketing: Its Trends & Effect”

Presenter:Name: Vivek Kumar Anand+91 9560710871

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Contents

• Introduction About Project: Internet Marketing,

Its Trends & Effect

• Objectives

• Methodology

• Data Collection

• Data Analysis

• Key Findings and Conclusion

• Recommendations

• My Learnings

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Internet Marketing: It’s Trends & EffectSocial

Networking

Advertising

The Digital

Age

The emergence of new medium

Print Advertisi

ng

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Objective of The Research

• To compare the trust level of traditional

advertising and online advertising (consumers

point of view)

• To find the effectiveness of internet advertising

(Penetration and awareness)

• To find the reliability of internet advertising (recall

and remembrance)

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Methodology of The Research

• Descriptive Research Methods

• Data collection : Questionnaire and Online Report

• Age Group : 20 to 40 Years

• Sample Size: 80

• Location: India

• Sampling Technique: Judgmental Non Probability

Sampling

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Initial Findings

Part 1- (Consumers Point of View)Consumers show positive attitude towards advertising and trust word of mouth, recommendation and prefer the traditional form of advertising than that of online.

Part 2- (Penetration & Awareness)Even though the reach of internet is much higher than that of other modes, the penetration still depends on the content and creativity of the Advertisement.

Part 3- (Recall and Remembrance)Through the remembrance and recall values it is pretty clear that TV advertisements are much reliable than that of their counterparts.

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Recommendation - 1

Internet marketing have huge potential but

somehow it is lacking in term of user

preference, remembrance and recall. To

overcome this issue and utilize the power of

this tool advertisers need to focus on the

creativity side.

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Recommendation - 2

Consumer trust word of mouth,

recommendation and prefer the traditional

form of advertising than that of online.

Marketer can influence the decision of

consumer in much better way than traditional

form of marketing by using the tool of

blog/forum and social networking sites.

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My Learning

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• How to coordinate and guide team to achieve a

common goal

• How to use management theory in practical life

• Effective creative marketing strategy and how

management tools can help in that

Supporting findings

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Part 1- (Consumers Point of View)

35%

25%

31%

3% 3% 3%

Attitude towards Ads

InformativeEntertainingCreates AwarenessIrritatingAnnoyingWate of time

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Part 1- (Consumers Point of View)

34%

31%

18%

17%

Preference

T.V CommercialsPrint AdsOOH: Banner, PosterOnline Ads

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Part 1- (Consumers Point of View)

Trust in Ad Medium

0 5 10 15 20 25 30 35

4

520

106

1428

1720

723

1230

RecommendationsRadioT.VMoviesNews PapersMagazinesBlogs and ForumsBrand WebsiteEmailSponsorshipsSearch EngineOnline BannerMobile

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Back

Part 2- (Penetration & Awareness)

Internet

Radio

Newspaper/Magazine

T.V/Movie

0.00%5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

40.21%

10.00%

20.10%

30.42%

Time Spent

Time Spent

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Part 2- (Reach and Creation of Awareness)

10.53%

26.32%

63.16%

I change the channel during ads

SometimesOftenIt Depends

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Part 2- (Reach and Creation of Awareness)

41.00%

58.00%

1.00%

I see online Ads

NeverIt DependsOften

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Back

Part 3- (Recall and Remembrance)

Ad Remembrance

0 5 10 15 20 25 30 35 40 45 50

24.4

32.42

43.18

TVPrintOnline

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Back

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Part 3- (Recall and Remembrance)

Ad Re-

mem-brance

0 10 20 30 40 50

24.4

32.42

43.18

TVPrintOnline

Part 1- (Consumers Point of View)

34%

31%

18%

17%

Preference

T.V Com-mercialsPrint AdsOOH: Banner, PosterOnline Ads

Part 2- (Penetration & Awareness)

Time Spent

0.00% 5.00%

4.21%

0.97%

1.10%

2.42%T.V/MovieNewspaper/Mag-azineRadioInternet

Back

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Trust in Ad Medium

0 5 10 15 20 25 30 35

45

2010

614

2817

207

2312

30 RecommendationsRadioT.VMoviesNews PapersMagazinesBlogs and ForumsBrand WebsiteEmailSponsorshipsSearch EngineOnline BannerMobile

17%

40%

29%

6%8%

Influencers

Magazine & NewspaperFriends & RelativesT.V CommercialOnline Adver-tisementsSocial Media

Back

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Back

Let’s apply Maslow’s Hierarchy of Needs mapped to social media sites.

Self- RealizationMorality, Creativity, Problem Solving, Acceptance

of Acts

EsteemSelf Esteem, Confidence, Achievement, Respect

for Others

BelongingsFriendship, Family, Sexual Intimacy

SafetyOf employment, of family, of property, of

resources

PhysiologicalBreathing, Food, Water, sleep etc.