Tradeshow Support From Stevens Marketing

Agenda• What We Have To Offer• What to consider• Requesting a Booth• Preparing For The Show• Setting Up Your Booth• Shipping the Booth Back • Promoting Your Booth • The Right Lead Information • Tradeshow Do’s And Don'ts• Questions

What We Have To Offer

• Booths / Banners– Single screen banner– Double screen banner– Table-top– Floor display– National show

What We Have To Offer

• Table covers• Business card holders• Fabric basket (for giveaways)• Toy truck (for display only)• Entry blanks• Fish bowl (card collector)• Brochure display holder

Goals and Objectives

• Tradeshow Checklist• Tradeshow Goals and Objectives

• Where to find these forms:• Stevens Shop

• Tradeshows • Request forms

Requesting a Booth

• Order Form from Stevens Shop– Tradeshows• Request Forms

– Tradeshow Display Both Request Form

Requesting a Booth

Preparing For The Show

• Marketing follow-up – Have materials shipped to HQ to ship with booth – Collateral material– Giveaways

Setting Up Your Booth

• Set your table at the back– Open and inviting

• Pull-up banners to the front of the display– Seen from a distance

• Don’t clutter your table• Greet customers in the aisle

Shipping the Booth Back • Agent– UPS Label will be shipped with booth to your place

of business– UPS will be scheduled for a pick-up at your place

of business after the show• Stevens Shows– Shipping will always be handled through show site

manager or for smaller shows (hotels), you will be responsible for shipping via UPS

Promoting Your Booth• Pre– Email– Mailers– Set in-booth appointments

• During– Meaningful giveaways only to Power Buyers (5% of

attendees)

• Post (within 15 days)– Email– Phone call

The Right Lead Information

• Collecting leads at tradeshows with the right information is critical

• Gathering leads– Purchased lists– Lead retrieval scanners– Lead form– Card drawings

The Right Lead Information

• What data is required and why?• First Name• Last Name• Title• Company• Phone• Email• Street• City• State• Zip

Tradeshow Dos and Don’ts

• How we are perceived by attendees in 56% based on our behavior – Dress– Posture– Body language– Words– Smile– Enthusiasm

Tradeshow Dos and Don’ts

• Set numerical goals• Make your booth inviting• 90 second interview technique• Don’t offer brochures• Don’t feed the trick-or-treaters• Limit Leads

Questions