track offline-google-analytics

16
TRACK OFFLINE CAMPAIGN WITH GOOGLE ANALYTICS

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Page 1: Track offline-google-analytics

TRACK OFFLINE CAMPAIGNWITH GOOGLE ANALYTICS

Page 2: Track offline-google-analytics

OFFLINE

CAMPAIGN

Page 3: Track offline-google-analytics

OFFLINE CAMPAIGN

OFFLINE CAMPAIGN USUALLY INCLUDING :

BILLBOARD

Page 4: Track offline-google-analytics

OFFLINE CAMPAIGN

OFFLINE CAMPAIGN USUALLY INCLUDING :

NEWSPAPER

Page 5: Track offline-google-analytics

OFFLINE CAMPAIGN

OFFLINE CAMPAIGN USUALLY INCLUDING :

RADIO

Page 6: Track offline-google-analytics

OFFLINE CAMPAIGN

OFFLINE CAMPAIGN USUALLY INCLUDING :

MAGAZINE

Page 7: Track offline-google-analytics

OFFLINE CAMPAIGN

OFFLINE CAMPAIGN USUALLY INCLUDING :

LEAFLET

Page 8: Track offline-google-analytics

OFFLINE CAMPAIGN

OFFLINE CAMPAIGN USUALLY INCLUDING :

NEWS

Page 9: Track offline-google-analytics

ALL CAN BE TRACK

WITH GOOGLE

ANALYTICS

Page 10: Track offline-google-analytics

WITH TWO

EASY STEPS

Page 11: Track offline-google-analytics

STEP 1

CREATE UNIQUE PAGE URL FOR EACH CHANNEL

WWW.YOUSITE.COM/BILLBOARD

WWW.YOUSITE.COM/NEWSPAPER

WWW.YOUSITE.COM/RADIO

WWW.YOUSITE.COM/MAGAZINE

WWW.YOUSITE.COM/LEAFLET

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STEP 2

ADD THE FOLLOWING CODE TO THE HEADER OF EACH LANDING PAGE

<head>

<link rel=”canonical” href=”http://www.yoursite.com/variation1” />

<meta http-equiv=”refresh”

content=”1;URL=http://www.yoursite.com/?utm_medium=variation2&ut

m_campaign=Promotion″>

</head>

Page 13: Track offline-google-analytics

STEP 2.1

ADDING PROPER VARIATION IN CODING FOR EACH PAGE

VARIATION 1, VARIATION 2 = BILLBOARD

VARIATION 1, VARIATION 2 = NEWSPAPER

VARIATION 1, VARIATION 2 = RADIO

VARIATION 1, VARIATION 2 = MAGAZINE

VARIATION 1, VARIATION 2 = LEAFLET

Page 14: Track offline-google-analytics

LET’S ROCK!

Page 15: Track offline-google-analytics

LET’S ROCK!

PUT WEATHER DIRECT URL OR QR CODE IN EACH OF

YOUR ADVERTISING CHANNEL

SCAN US!

Page 16: Track offline-google-analytics

THANK YOU