Using Connect Like a Pro

Stuart Slater

Partner, PartnerWest

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Meet Stuart

§  Partner at PartnerWest –  Full-service staffing and recruiting agency in San Francisco, CA

–  Member/Owner of NPA, the world-wide recruiting network

§  Stuart on Data.com Connect –  HeadySteam1

–  Rainmaker (99% rating) –  Data Defender

–  Frequent Corner poster

–  Data.com volunteer!

Tip 1: Use the LinkedIn link to build a profile

Is this person worth the time to call?

Does this person want to speak to me?

Target Know more than name & title

The more you know, the stronger your pitch

Warm

Tip 2: Use Twitter to learn more

Tip 3: Maintain data accuracy by verifying on the web

Tip 3: Maintain data accuracy by verifying on the web

People in some professions are almost always listed online.

Tip 4: Find point opportunities

§  Look for unnecessary changes to find where you could update –  If you find one instance, you can likely find a pattern that needs

to be corrected.

–  You get points, and it helps data integrity

Stuart D. Slater Recruiter +1.415.373.5260 stuart@partnerwest.com

Partner West 655 Montgomery St

5th Floor San Francisco, CA 94111

United States

Stuart Slater Partner +1.415.373.5260 stuart@partnerwest.com

Partner West 505 Montgomery St

Suite 1056 San Francisco, CA 94111

United States

Tip 5: Leverage saved searches

§  Have contacts been added or updated? §  Many of us have the same group of people we’re talking to over

and over. This saves time.

§  Group lists by region, function, sometimes multiple criteria. §  You do it once, Data.com Connect does it the rest of the time for

you.

Tip 5: Leverage saved searches

Tip 6: Start broad and get more specific

§  Don’t miss anything –  Naming

conventions –  Outlying cities

§  Make it more manageable

Tip 7: Use complementary tools to verify email

§  BriteVerify checks email addresses –  Point earning potential

  Find inactive contacts and check if they should have been inactivated or if you should update them.

–  Better campaign results   Check emails you’d like to send out.

  If they come back as bad, you can deactivate them and earn points for them, and not send them.

§  Email bounces –  Pay attention to why it bounced

–  Are you getting blocked as spam?

Tip 8: Networking = new contacts!

§  When you’re networking, think of those as contacts you can add to Data.com Connect, and do it fast! –  My adds tend to be half dozen at a time. I go somewhere and

find people and then get them in.

–  New contacts have fresh, accurate information   Add them to Data.com Connect, or check if an existing contact is

accurate.

  Royalty points

  Increase your rating

Tip 9: Age matters

§  The great debate: are newer or older contacts better? §  Sort by the date contact was entered, then look to the

industry –  In accounting if they are staff accountant for 4 years, they are

likely gone or have a new title. –  Academia does not change a lot vs. some places (ex: sales,

accounting, finance) there is constant change and promotion

Tip 9: Age matters

Tip 9: Age matters

Tip 10: Search by area code and zip code §  Target your lists -  Find the group of area codes that will be your targets

-  Sometimes company is not willing to relocate, so I need to have someone who is actually in x area.

-  Sometimes the area code and address don’t match. It’s more likely the phone is correct, so this helps you find the right people. It’s also a major update opportunity!

§  Data Integrity §  What constitutes data accuracy for you? -  Keep in mind what you are going to use the information for and what

pieces of the data are most important.

Top 10 Tricks

1.  Use LinkedIn to build a profile 2.  Use Twitter to learn more

3.  Maintain data accuracy by verifying on the web

4.  Find point opportunities

5.  Leverage saved searches

6.  Start broad and get more specific

7.  Use complementary tools to verify email

8.  Networking = new contacts

9.  Age matters

10. Search by area code

Transitioning to the New Site

§  Jigsaw.com will stick around, but not forever §  Take advantage of this time to get to know Connect

Don’t know how? Ask a fellow Rainmaker, or turn to the Corner.

Questions

Thank You