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Supported by 16 - 18 January 2019 India Expo Mart, Greater Noida, Delhi NCR www.satte.in To help you capture travel success. We captured the world of travel. POST SHOW REPORT

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Supported by

16 - 18 January 2019India Expo Mart,

Greater Noida, Delhi NCRwww.satte.in

To help you capture travel success.We captured the world of travel.

POST SHOWREPORT

Supported by

1

Satte 2019 - Partners

Media Partners

Official MediaPartner

ConferencePartner for

Corporate Day

Supported by

FeatureDestination

FocusCountry

Host State

I PLEDGE

Partners

DomesticAir Ticketing

Partner

SustainablePartner

Partner Hotels

Partner States Partner Countries

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2

Index

Growth History................................................... 03

Releases.....................................................04 - 05

Conferences...................................................... 06

Speakers........................................................... 07

SATTE Awards.............................................08 - 09

I Pledge.............................................................10

Colours of SATTE............................................... 11

Networking Nights.............................................. 12

Entertainment.....................................................13

Quotes........................................................14 - 17

Social Media Awareness......................................18

Glimpses.....................................................19 - 22

Media Coverage................................................. 23

Visitor & Exhibitor View.................................24 - 25

Meet Our Team...................................................26

SATTE 2020....................................................... 27

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Growth History

Travel Trade Attendees

Participation from

7,41

9

2013

11,5292014

16,234

2015

2019

21,637

2016

25,819

2017

31,000+

2018

32,000

590

2013

640

2014

750

2015

860

2016

920

2017

1000+

2018

Exhibitors

2019

1,050

StateTourismBoard

28

Country

50

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UBM INDIA’S 26TH EDITION OF SATTE CONCLUDES ON AN IMPRESSIVE NOTE AT GREATER NOIDA

New Delhi, February 01, 2019: UBM India welcomed the year 2019 with a great start to the 26th edition of SATTE, a leading B2B travel trade engagement show which was held at India Expo Mart, Greater Noida, Delhi – NCR for the first time ever. The three-day expo has witnessed a tremendous response from the industry with participation from over 1,050 exhibitors and representation from over 50 + countries, 28 Indian States and 90 cities from across India. The signature expo was inaugurated by Chief Guest Dr. Mahesh Sharma, Union Minister for State for Culture (I/C), Government of India along with key dignitaries - Mr. John Amaratunga, Minister of Tourism Development, Christian Affairs and Wildlife, Govt of Sri Lanka; Mr. YB Tuan Muhammad Bakhtiar bin Wan Chik, Deputy Minister of Tourism, Arts and Culture Malaysia; Ms. Nia Niscaya, Deputy Minister of Tourism Marketing, Ministry of Tourism of the Republic of Indonesia; Ms. Eunji Tae, Officer, Regional Department for Asia and the Pacific, UNWTO; Mr. Subhash Goyal, Member, National Tourism Advisory Committee; Mr. Yogesh Mudras, Managing Director, UBM India and Ms. Pallavi Mehra, Group Director, UBM India amidst an august industry presence.

• The 26th edition of SATTE was held at a new venue - India Expo Mart, Greater Noida, Delhi - NCR

• Over 1000+ Participants from over 50+ countries & 28 Indian States

• Supported by Ministry of Tourism, Government of India and UNWTO

• 2nd year of I-Pledge campaign to promote sustainable tourism - received over 40,000 pledges

700 Domestic buyers across 90 cities in Indiaand 200 International buyers from 50 Countries.

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“In recent times tourism industry is growing at very fast pace and the potential of tourism in India is high, it takes 6.8 per cent of country’s GDP and has shown a growth of 9 per cent to 13 per cent in the number of tourists visiting India. SATTE has completed 26 good years, my compliment goes to the team behind it. Good luck and good wishes to SATTE this year too and the tourism industry.”

Mr. Yogendra Tripathi

Secretary Tourism, Govt of India

“The expo enabled professionals to congregate and conduct business, arrive at solution-driven innovations to counteract economic uncertainties & promote inbound, outbound and domestic tourism in India. I am proud of my association with SATTE. Our goal is to make Sri Lanka the most preferred destination for Indian tourists. We are far from realising the full potential of the Indian outbound market in terms of longer staying and higher spending visitors.”

Mr. John Amaratunga

Minister of Tourism Development,Christian Affairs & Wildlife, Govt. of Sri Lanka

“Satte was very successful for us and I hope that SATTE would become one of the best events globally. We are very keen in developing Indian Tourism in Mauritius and that is the reason we want to build a relationship so that Mauritius comes foremost while selecting a destination”.

Mr. Anil Kumarsingh Gayan

Minister of Tourism, Mauritius

“I congratulate UBM India on a great start to SATTE 2019, SATTE is the tourism maestro and this platform has taken the tourism to a new height. I am proud to host this event in my constituency, the potential of tourism in India is high, it takes 6.8 per cent of country’s GDP and has shown a growth of 9 per cent to 13 per cent in the number of tourists visiting India. It’s the 26th edition of SATTE, my compliments go to the UBM group behind this as they have changed the meaning of travelling over the years. Good luck and good wishes to SATTE this year too and the tourism industry.”

Dr. Mahesh Sharma

Union Minister for State for Culture (I/C)

“SATTE has always been a unique exhibition for us because of its aspirational nature. It has emerged as the subcontinent’s largest, foremost and the only international travel show that both the exhibitors and buyers from across the world participate to showcase as well as shop for the diverse global travel and tourism products and services in this part of the world. Be it the overwhelming response from exhibitors, or the discussions at our conference pertaining to trending subjects like Tourism and Jobs, Cruise Tourism, Corporate Travel, MICE and destination briefing sessions by Czech Tourism, Dubai Tourism and Singapore Tourism to name a few, SATTE is a wholesome experience that no travel professional can afford to miss. Every year, we put in our best efforts to make the show more promising than the last one serving the industry & we look forward to another prolific year in tourism.”

Mr. Yogesh Mudras

Managing Director, UBM India.

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SATTE Conference

SATTE CONFERENCEWITNESSED FULL-HOUSE

ON ALL 2 DAYS.

One of the key features of SATTE 2019 was the conferences held on 2 days of the expo.

SATTE hosted many panel discussions in association with UNWTO, CLIA, ACTE and NIMA.

The sessions of the conference touched on topics such as

• UNWTO : Tourism and Jobs: a better future for all

• Cruise Tourism : ‘India Ahoy!’

• Are NTO’s India ready?

Speakers At Conference

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CARLVAZ

CEO andStrategy Directo,r

Destination Canada,India GSA

BRUNOWILEY

Vice Presidentof Sales,

Experience Hub

SUBHASHGOYAL

Member,National Tourism

Advisory Committee

YB TUANBAKHTIAR

Deputy Ministerof Tourism,

Arts and CultureMalaysia

ASHISHGUPTA

Consulting CEO,FAITH

VKDUGGAL

Former Governor of Manipur and

Mizoram

EUNJITAE

Officer,Regional Departmentfor Asia & the Pacific,

UNWTO

KARANANAND

Head of Relationshipsand Supplier

Management,Cox & Kings

GBSRITHAR

Regional DirectorSouth Asia,

Middle East & Africa(SAMEA), Singapore

Tourism Board

NISHITHSAXENA

Founder & Director,Cruise Professionals

FELIXCHAN

Vice PresidentSales - Asia,

Norwegian CruiseLine Holdings

RATNACHADHA

Chief Executive,Tirun Travel MarketingIndia Representative,

Royal CaribbeanCruises

PETERKOLLAR

Head of Int. Trainingand Development,

Cruise LinesInt. Association

VINODZUTSHI

FormerSecretary Tourism,

Government of India

ARVIND-BUNDHUN

Director, MTPA

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SATTE Awards

WINNERS 2019

CATEGORY WINNER

Tourism Brand of the Year Odisha Tourism

Best Inbound Tour Operator Swagatam Tours Pvt. Ltd.

Best Domestic Tour Operator Indian Railway Catering & Tourism Corporation Ltd. (IRCTC Ltd.)

Best Outbound Tour Operator Cox and Kings Ltd.

Best Foreign Destination Tourism Australia (Joint Winner)

Best Foreign Destination Tourism Authority of Thailand (Joint Winner)

Best Blogger - Company Operated Blog Holiday Travel Triangle Pvt. Ltd.

Best Blogger - Individual Blog Travel See Write

Best Cruise Liner Royal Caribbean International

Best Hotel in India - Heritage Hotel Vivaana Culture Hotel, Mandawa, Rajasthan

Best Hotel in India - Luxury Hotel The St. Regis Mumbai

Best Hotel in India - Mid Market Rokeby Manor

Best Niche Tour Operator - Adventure Tourism Wanderlust Travels Pvt. Ltd.

Best Niche Tour Operator - MICE Tourism ICE Travels & Tours Pvt. Ltd. (ICE Group India)

Best Niche Tour Operator - Others PEAK DMC India

Best Online Travel Booking Site Travel Boutique Online

Best Startup OYO Hotels and Homes

SATTE T3 Initiative Recognition - Exhibition Venue of the Year India Expo Mart Ltd.

ABOUT SATTE

UBM India hosted the third

edition of the SATTE Awards

powered by T3 on

January 17, 2019. The awards

is an endeavour to recognize

and celebrate the excellence,

triumphs and innovations of

key stakeholders in the Travel

and Tourism industry and is

based on transparent,

authentic and genuine

parameters, a philosophy

which is imbibed in the values

of SATTE & T3. The awards

also included networking

opportunities, presentations

and other features. The 18

awards covered various

segments of the travel and

tourism industry including

cruise, tour operators, hotels,

destinations, online travel

portals, to name just a few.

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Award Glimpses

Winners of SATTE Awards 2019

Best Outbound Tour Operator - Cox and Kings

Best Blogger - Company Operated Blog Holiday Travel Triangle Pvt Ltd Best Niche Tour Operator - MICE Tourism - ICE Travels & Tours Pvt Ltd

Travel Brand of the Year - Odisha Tourism

Best Startup - OYO Hotels and Rooms

Best Cruise Liner - Royal Carribean International

Best Exhibition venue of the year - India Expo Mart Limited.

Best Domestic Tour Operator - IRCTC

Best Niche Tour Operator – Others Peak DMC India Best Hotel in India - Mid Market Rokeby Manor

Best Hotel in India - Luxury Hotel - St. Regis Mumbai

Best Inbound Tour Operator - Swagatam Tours Pvt. Ltd. Best foreign Destination - Tourism Authority of Thailand

Best Online Travel Booking Site - Travel Boutique Online

Best Foreign Destination - Tourism Australia

Best Blogger - Individual Blog - Travel See Write Best Hotel in India - Heritage Hotel - Vivaana Culture Hotel

Best Niche Tour Operator - Adventure Tourism Wanderlust Travels

10

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I - Pledge

This year SATTE donated ` 5 Lakhs to Green Yatra,where we will be planting 1,000 Treesin Delhi in the month of March 2019

I PLEDGE TO

Respect&

Save Wildlife

ConserveNatural

Heritages

Say NoTo

Plastic

DisposeWaste

Smartly

Travel Responsibly

Over Pledges

Have Been Registered So Far!

4 0 0 0 0

WHERE THEY PLEDGED TO :

Supported by

Colours of SATTE

A unique informal setting where visitors and

exhibitors engaged with each other over tea and

flavored icedcandies. Colours of SATTE fuelled

the environment with experiences of various

cultures, music, dance, and power-packed

entertainment all 3 days.

11

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Networking Night

Adding to its celebration, this year,SATTE hosted two biggest and unique

networking evenings in association with

Feature destination - INDONESIA &AZERBAIJAN and Also Day 3

Networking Night in association with

MAURITIUS

313

Supported by

Entertainment

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VIP Quotes

“As South Asia´s Leading Travel Event, SATTE is indeed an excellent showcase for its tourism industry, not only within the region, but also of the world. As one of the New Year´s first meetings of the international tourism community, SATTE is setting the excellent stage for a year of strong cooperation, dialogue and meaningful advancement in tourism,”

Eunji Tae

Officer, Regional Department for Asia andthe Pacific, UNWTO

“In terms of marketing strategy, one important step was to identify India as one of our target source markets and the decision to install a representative office of the ATB in India and to work with media in this regard. This means like from the B2B perspective there will be lots of activities following this (Participation in SATTE) like road shows rolling out in certain mega cities in India.

Florian Sengstschmid

“An exhibition like SATTE comes to the fore with its reserves of ideas and thought leadership. India is a very important market for Indonesia as it is the second fastest with a growth of 30 percent. This year, we have a target of 700,000 travellers from India and are looking to hit our target. I am glad and honoured to be a part of this spectacular B2B show where I represent my country Indonesia and welcome Indians to experience our culture and heritage. I wish all the best to the UBM team for putting an excellent effort for this show and for the near future.”

Nia Niscaya

Deputy Minister of Tourism Marketing,Ministry of Tourism of the Republic of Indonesia

“ SATTE is one of the biggest show in the travel industry. We have been coming year since the past five years and every year we get to see something new happening here. This year SATTE looks much bigger & each and every aspect has been well taken care “.

Kishan Biyani

Ark Travels

“This is our 1st year at SATTE we have seen extreme potential in this show as it s has been growing year on year . IT is indeed the best travel expo in the industry. SATTE is doing very well for promoting sharjah”.

Khalid Jasim Al Midfa

Chairman, Sharjah Commerce & TourismDevelopment Authority

14

CEO, Azerbaijan Tourism Board

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Buyers Quotes

“Over the years SATTE is becoming bigger, better, more massive and very professional. We have had the best of exhibitor quality & It is in one word the one stop shop for meeting the entire travel fraternity”.

Ajeet Kumar Sharma

Operation Manager, Shri Shakti Travels

“SATTE is a very lively and livid platform in the travel industry. It has exceeded my expectations and the exposure and personal contacts we have received will truly help our business”.

Fernando Fillet

Liberty International Sales, Brazil

“This is my 1st visit to SATTE & it’s a very lively & engaging event . It has a great mix of exhibitors and I look forward to visit next year as well”.

Vishnu Mistry

Shre Ashwin travels

“I have been visiting SATTE for four years now & it has been a wonderful experience each time. Platforms like SATTE help the travel fraternity to a great extend”.

Sapna Aidasani

Pluto Travel LLC

“This is my first visit to SATTE & the show is very well set up. It has been beyond my expectation. In one word SATTE is very impressive & large”

Deepak Singh

Spiritual Journeys

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Visitor Quotes

“I have been coming here since 3 years and SATTE has grown over the years in terms of exhibitors, quality of the show, scale and faculties. We would like to sponsor the event next year as this is the BEST PLATFORM FOR TRAVEL & TOURISM INDUSTRY IN SOUTH EAST ASIA. This year our management has really appreciated the experience and are so much willing to associate with SATTE & UBM.”

Vrushali Desai Bhattacharya

Senior Account Manager, South Asia, Hotelbeds

“This is the first time I’m visiting SATTE & it is a great platform to meet & network. The exhibitor quality has been very good & the prefixed meetings are helpful to meet interested buyers.”

Nikhil Samar

Owner, Samar The Travel Expert

“I’ve been coming regularly for SATTE from quite some time now and very much appreciate the way it has been catering to the travel and tourism industry. This year the new venue has really worked up well with the improved space and facility management. SATTE is going to grow in time to come and boost travel industry of India by bringing stakeholders in the industry across the globe.”

Ajay Lama

Ren Tour and Travels

“I find this platform to be the best for the tour and tourism industry and I really appreciate their efforts that they took to inform us about the exhibitors , as it helped us in planning our meetings with the desired exhibitors . We are so much happy to be part of the expo and are very much satisfied with the way it has come up this year with a new venue. I appreciate team UBM for coming up with such a unique platform. SATTE is synonymous with travel and tour industry thereby is a measure of success it carries along since over 2 and half decades.”

Anand Kothari

Managing Director, Assert Tours

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Exhibitor Quotes

Very good experience. A lot of countries have participated. There are many new faces and SATTE has helped us a lot for growth of our business.

Mohammed Ali Abdullah

Associate C2C, Dubai Tourism

“SATTE needs no introduction. We’ve been exhibiting here at SATTE since it has started. Everyone in the travel fraternity knows about SATTE. We are very pleased to see the footfall and enthusiasm among the crowd”.

Neera Marwah

India Tourism Development Corporation

“SATTE needs no introduction. Everyone in the travel fraternity know about it however compared to last year SATTE looks amazing this year. We are very pleased to see the footfall and enthusiasm among the crowd. We definitely plan on participating next year as well.”

Manish Gupta

Amara Hotels and Resorts Pvt. Ltd.

“I have been visiting SATTE for the past 7 years and every time we come, we get to see new visitors which helps our business. It is definitely the best platform in the travel industry “

Damcho Rinzin

Tourism Council of Bhutan

“SATTE is a very efficient platform to promote tourism & indeed helps the tour operators, tourist offices and OTA’s. It is an excellent tourism show and visitors are very business minded “.

Ajay Sharma

Genting Malaysia Berhad

“SATTE is an amazing platform for networking and information collection. The International buyer program has been taken care very well. The B2B scheduler is a very good initiative”.

Kamran Dashdamirov

Azerbaijan Tourism Board

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Social Media Awareness

18

19

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Glimpses

Supported by

Glimpses

20

21

Supported by

Glimpses

22

Supported by

Glimpses

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Media Coverage

23

3

Supported by

Visitor Satisfaction

KEY FACTS• SATTE attracted more than 60% new visitors this year.• 98% Visitors said they will visit again at SATTE • 99% Visitors said they would like to refer SATTE to their friends / Colleague

OVERALL SATISFACTION RATING

BUSINESS GOALS

Extremely Satisfied98%

2% Moderately Satisfied

0% Hardly Satisfied

0% Unsatisfied

Place Orders

Find New Suppliers

Seek Franchisors / Principals

Source New Products

Consolidate Contacts WithSuppliers / Business Partners

Collect Market Information

89%

EXTREMELYSATISFIED

10%SATISFIED

FAIR / EVENT SATISFACTION

Quality/Relevance of exhibitors

Visitor traffic 90%

Quantity of exhibitors

Service of exhibitors

Exhibit range

Exhibit price

90%

88%

88%

86%

96%

90%

89%

88%

87%

86%

86%

24

1%HARDLYSATISFIED

3

Supported by

Exhibitor Satisfaction

5%HARDLYSATISFIED

KEY FACTS• 97% Exhibitors said they will exhibit again at SATTE• 95% Exhibitors said they would like to refer SATTE to their friends/ Colleague

OVERALL SATISFACTION RATING

BUSINESS GOALS

Extremely Satisfied95%

3% Moderately Satisfied

1% Hardly Satisfied

1% Unsatisfied

Explore new markets59%

Find franchise partners / agents75%

Launch new products76%

Brand-building

Find new buyer54%

Collect market information

Consolidate contacts withbuyers/ business partners

77%

84%

87%76%EXTREMELYSATISFIED

19%SATISFIED

64%Business opportunities

Visitor traffic 58%

Visitor quality

Pre-show service of Organiser

Onsite service or Organiser

Facilities and services of the exhibition centre

Official forwarding agent(s)

Move-in and move-out arrangement

68%

60%

61%

63%

63%

68%

FAIR / EVENT SATISFACTION

25

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Supported by

FOR STALL BOOKING OR BRANDING OPPORTUNITIES CONTACT

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8 - 10 January 2020India Expo Mart,

Greater Noida, Delhi NCRwww.satte.in