10 tips for google success - travel bloggers unite - porto
TRANSCRIPT
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10 Tips for Google Success
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Hey, I’m Scott
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I’m from Scotland (if you haven't guessed)
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I Drive Fast Beetles
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And I’m a bit of a geek
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Top 10 Tips For Travel Bloggers
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TIP 1
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Make Sure Google Can Index Your Content
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Plugins Like All-In-One SEO Do This
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Which Leads to This
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And This
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The Solution is easy
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Install WordPress SEO Plugin by Yoast
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Features Of WordPress SEO
• Full Documentation and Walkthrough• Auto Generated Sitemap files• Customisable Post Titles and Meta Descriptions• Solves Canonical Issues• Clean Code• Makes it Easy to Connect Blogs With Google WMT
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Google WMT Gives us Information
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TIP 2
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Research What People Are Searching For
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Google Keyword Tool
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Google Insights
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Google Suggests and Related Search
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TIP 3
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Write For A Wider Audience
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THERE ARE LOTS OFOPPORTUNITIES
OUTSIDE TRAVEL JOURNALS
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Hotel Reviews
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Attraction Reviews
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Restaurant Reviews
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You Guys Write Stuff Like
This Already
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But Don’t Blog Reviews
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Blog Posts Will Always Die Over
Time
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Static Pages Have A Better Chance
Of Ranking In Search Engines
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So Keep Your Journal Separate
From Your Reviews
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TIP 4
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Use Affiliate Links Strategically
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You Can Learn From The Big Boys
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Or You Can Do It The Easy Way
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People Cant Resist Big Buttons
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We All Love Being Told What To Do
Book Now
Order Now
Add To Cart
Get Your Quote Now
Search for Latest Prices
Book NowAdd To Cart
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So Use It To Your Advantage
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Use Buttons With Clear Call To
Actions
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But Remember to “nofollow” The
Affiliate Link
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Or Google Might Hate You
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TIP 5
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Don’t Let AdSense Ruin Your Content
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Sites Like This Got Penalised By Panda
Ads Above the Fold
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Panda’s Love Great Content But Hate Ads
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Think of It This Way
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If You Went To A Website And All You Could See
Was Ads
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Would Your Trust It?
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The Exception Prove the Rule ;)
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TIP 6
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Entice People To Visit Your Site
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Star Ratings Make You Look Important
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But Its Still Hard To Stand Out
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If We Add Google Authorship To
This….
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We Get A Deadly Combo
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We Get A Deadly Combo
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There Is An Additional
Benefit To Using Google
Authorship
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You Appear At The Top Of Your Friends Search
Results With No Extra Work
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Your Friends Seeing Your
Picture Almost Guarantee's A
Click
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“Just One More Thing”
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Lazy SEO’s Copy Title Tags
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Make Your Title Stand Out
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TIP 7
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Ensure Visitors Share Your Content
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Increase The Amount Of Time
Social Buttons Are Displayed
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Digg Digg Floating Display Is Great For This
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Trust Me It Works
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TIP 8
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Get Yourself Extra Clicks From Image Search
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Optimising Images For Search
Is Easy :D
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Ensure That All Your Images Have The Following….
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Alternative Text
Title AttributeImage Name
Keywords In:
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Its Easier To Rank Images In Crowded Spaces
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TIP 9
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Watch How You Link To Other Websites
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Even If You Get Offered Money For It
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Learn To Say No And Suggest Alternative Methods
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Because Links Like This Will Get You Penalised
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Keep It Natural And Editorial
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TIP 10
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Don’t Obsess Over SEO
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OVERVIEW
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• Make Sure Google Can Index Your Content• Research What People Are Searching For• Write For A Wider Audience• Use Affiliate Links Strategically• Don’t Let AdSense Ruin Your Content• Entice People To Visit Your Site• Ensure Visitors Share Your Content• Get Yourself Extra Clicks From Image Search• Watch How You Link To Other Websites• Don’t Obsess Over SEO
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Questions?P.S Follow me on Twitter @Scott_McLay
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Additional Stuff
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WordPress Plugins
• General SEO - WordPress SEO• Star Ratings - Author Post Ratings• Google Authorship - Gunner Technology Authorship• Social Sharing – DiggDigg• Website Load Speed – W3 Total Cache• Backups – WordPress Backup to Dropbox• Broken Links – Broken Link Checker• G Analytics - Google Analytics for WordPress
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Resources
• Google Panda - http://mz.cm/iTJ4AE• Google Penguin - http://bit.ly/JcQyQQ• CTR Improvements - http://bit.ly/HnHU3v• W3 Total Cache Guide - http://bit.ly/aeAo3w• Keyword Research - http://mz.cm/f3iSxA• AdSense Post Panda - http://mz.cm/rGRnnZ• Using Affiliate Links - http://bit.ly/cmZUrS