building email success in the travel sector
TRANSCRIPT
Building Email Success in the Travel Sector Guy Hanson Senior Director, Professional Services - Return Path
@ReturnPath @StopEmailFraud
Your Hosts
Guy is a passionate advocate for the intelligent use of customer data to drive responsive email programs. With a knowledge base that now spans over 10 years, Guy has become one of the UK’s leading e-marketing experts and thought leaders. Currently working for Return Path’s Professional Services team, he provides email Response Consulting solutions to a broad range of international clients, delivering measurable uplifts in subscriber engagement and revenue generated by their email programs. Outside of work, Guy is the chairman of the IAB’s email marketing council, and also leads the Deliverability & Mobile working group which focuses on data, deliverability & and email marketing best practices.
Presenter: Guy Hanson
Host: Richard Gibson
Richard Gibson is the Director of Client Services for Northern Europe and he and his team are responsible for ensuring excellent service to all customers. He is a long standing contributor to the Email Marketing Council of the DMA and is the immediate past chair.
Travel-Specific Challenges
Welsh Translation: "I am not in the office at the moment. Send any work to be translated"
• Language • High volumes pose
deliverability issues • Subscribers are
increasingly mobile • Highly competitive
vertical • Email fraud impacts on
both revenue and trust • Length of transactional
cycle
However, There Has Been A Sea Change in Thinking . . . Email is Still Growing Strongly
Return Path, August 2013 Experian Marketing Services, September 2013
IP Address Permanence
Spam Complaints
Unknown Users
Infrastructure
Spam Traps
Subscriber Engagement
Reputation Metrics
Reputation Data: Non-Certified Travel Sender
Visit www.senderscore.org to find out your reputation score.
Reputation Data: Certified Travel Sender
Visit www.senderscore.org to find out your reputation score.
Subscriber Engagement – Weather
Average Minimum Temperatures
• Low = 2°C
• Medium = 6°C • High = 10°C
Average Maximum Temperatures
• Low = 11°C • Medium = 17°C
• High = 21°C
Subscriber Engagement – Weather
Average Minimum Temperatures
• Low = 2°C
• Medium = 6°C • High = 10°C
Average Maximum Temperatures
• Low = 11°C • Medium = 17°C
• High = 21°C
Gmail Tabs
http://blog.returnpath.com/blog/tom-sather/gmail-tabs-analysis-dont-panic-just-yet
Want to Learn More?
Guy Ha
Connect with us: [email protected] www.returnpath.com uk.linkedin.com/in/guyhanson @GuyHanson, @ReturnPath