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Omni-Channel Capture Tools for CEMKey Capabilities for Success
August 2018
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How Capture Technology Can Help
Key Capabilities for Success
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2
3
Contact Center Industry Core Challenges
Agenda
How Capture Technology Can Help
Key Capabilities for Success
1
2
3
Contact Center Industry Core Challenges
Agenda
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Customer View
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Agent View
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The world is changing... …and so this is the
way we do business
Clients are looking for more agile, technology driven solutions able
to deliver tangible results and fast return on investments
Data reliability
Data-driveninsights
Need for increased compliance
Hyper connected Society
Process agility
New Models
New Platforms
New Customer Centricity
Move to Value/ New Focus
Do Things Better
Do Better Things
Next Generation
Process
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Cost CenterEfficiencies
OptimizationLow Investment Dollars
Value CenterCustomer Centricity
TransformationIdeas and Solutions
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Cost per transaction
Number of interactions
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Digital Human
HIGH COSTCOMPLEX
INTERACTIONS
LOW COST SIMPLE INTERACTIONS
Live Chat VoiceEmail Social Media
ChatbotIVR TextWeb Self-Service
The ChallengeBalancing the value and complexityof more transactions with the right levelsof human interaction and automation
EnablingTechnologies
Improved
Talent
Models
Engagement
Strategy
Organizational
Structure
Solutions
Architecture
Employee
DevelopmentCulture &
Feedback
New Hire
Training
Strategic
Onboarding
Capacity
Planning
Business
ContinuityScheduling
Information
SecurityRecruiting
& Hiring
Performance
Management
Project
ManagementClient
AdvocacyCX
Consulting
Forecasting
Client Benefits
IncreaseRevenue
Improve CX
Optimize Performance
ReduceCosts
IncreaseScale
Interactions
Social
Outbound
Chat SMS
Back OfficeInbound
IVR
CustomerCare
Tech Support
Sales
Claims
Retention
ExecutiveEscalations
Collections
FraudMgmt.
Concierge
Tier 2 & 3
Services
Compliance
Committee
Quality
Assurance
Global
Footprint
CapabilitiesPEOPLE | PROCESS | TECHNOLOGY
Leveraging Robust Capabilities
Operating
Model
How Capture Technology Can Help
Key Capabilities for Success
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2
3
Contact Center Industry Core Challenges
Agenda
Natural Stupidity Artificial Intelligence
Traditionally, agent decisions are based on: Training, knowledgebases, manual processes and a complicated mixture of emotion and reasoning
High inefficiency, Variability, Errors
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Empowered agent decisions are based on: Automated processes and workflows with guided intelligence to help agents meet customer needs faster and more accurately
More Predictable, Accurate, Efficient
6EMPOWERED
Digital Intelligence for Speed to the Right Answers
Manual Steps and Various Possible Answers
TRADITIONAL
Enhanced Employee-Customer Conversations
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OCR
TEXT RECOGNITION
SCAN
KEY WORD SEARCH
NATURAL LANGUAGEPROCESSING
How Capture Technology Can Help
Key Capabilities for Success
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2
3
Contact Center Industry Core Challenges
Agenda
Desktop Automation
Simple Transactional Data
• Simple Scripting
• Email and Excel Macros
• Screen Scraping
• Auto eMailer
Robotic Process Automation
Structured Data/ Simple Rules
• Virtual FTEs orchestrating business processes
• Non-intrusive system integration through UI
• Business rule execution
• Pre-defined libraries/functions
• Orchestration and control of digital labor
AutonomicProcess Automation
Unstructured Data/ Complex Rules
• RPA capabilities extended to support unstructured data processing and complex business rules
• E.g.: OCR/ICR integration with an RPA platform to automate processes driven by unstructured data
Intelligent/AdvancedAutomation
RPA Meets Cognitive Computing
• Machines driven by artificial intelligence – comprehend, decide and remember
• Predictive modeling, Probability analysis and data discovery – self learning
• Natural Language Processing
• Insight-driven knowledge
Journey Towards Intelligent Automation
Benefit Realization
OpportunityProcess
Analysis
Design 2
Develop
Handover &
Deployment
Go-live and
Maintanance
Guide to choose the best fit processes for automation
Low
exception
rate?
Rule based?Standard
inputs?
Processing
method can
be changed?
High process
volumes?
Will minor
automation
improve the
process?
Deep system
changes
required?
Highly
manual &
repetitive?
Readable
electronic
input types?*
Implement
Self Service
Investigate potential
tactical solutions
Investigate options
for system integration
APPLY PROCESS IMPROVEMENT INITIATIVES
Is your process ... Is it ... Does it have ...
YES YES YES YES
YES
YESNO NO NO
NO NO NO NO NO
NOYESYES
DO IT
YES
* Readable Input Type = Excel, Word, email, xml, ppt, readable PDFs etc Non readable input type: scanned image with no OCR
Process Selection for Automation
Business Transformation Driving Customer Experience Combining Lean + Design thinking + Intelligent Automation
APPROACH
Customer Experience
Time to Serve
Customer Loyalty
OUTCOME
1Focus on elimination of the activities which drive work effort and not adding value
3Optimize the existing applications/tools and processes to derive the best utilization
4Non-invasive IT/best of breed tools and solutions to drive further automation
5Achieve further benefits realization opportunity by Robotics application
2Leverage best practices and standardize process across all locations
Eliminate
Harmonize
Optimize
Automate
Robotize
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Simple Data Display
Archive Process
Multichannel Accessibility
Ease, Speed,Security
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Closing Thought
“The reasonable man adapts himself to the world; the unreasonable one persists in
trying to adapt the world to himself. Therefore all progress depends on the unreasonable man” – George Barnard Shaw
Ashish BisariaGlobal Head of Client Advocacy
and Innovation at Alorica
Thank you