tnooz-amadeus webinar - 2011: where we've been, where we're going
DESCRIPTION
Tnooz and Amadeus hosted a webinar in June 2011, looking at developers in travel technology in the year to date and what are the prospects for the rest of the year.TRANSCRIPT
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2011 - Half Year Report
Where We’ve Been......Where We’re Going
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*Dynamics in travel merchandising
Brian Beard - travel technology executive consultant, Amadeus
*Social commerce opportunities in travel
Robert Cole - founder, RockCheetah
*Mobile travel products, platforms and technology
Gerry Samuels - executive director, Mobile Travel Technologies
ModeratorKevin May – editor/co-founder, Tnooz
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© 20
10 A
mad
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IT G
roup
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Brighter, Bolder, Better
Brian Beard
Executive Consultant, Travel Technology
Dynamics in Travel Merchandising
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© 20
10 A
mad
eus
IT G
roup
SA
Brighter, Bolder, Better
4
Predictions – Early 2011
Collaboration of suppliers
Common Web Services models
Merchandising and business travel
Common standards
Backlash from consumers
Dynamics in Travel Merchandising
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© 20
10 A
mad
eus
IT G
roup
SA
Brighter, Bolder, Better
5
Results – Mid 2011
Healthy debate and not so healthy debate
Standards moving slowly
Supply Chain positioning
Technology evaluation
Dynamics in Travel Merchandising
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© 20
10 A
mad
eus
IT G
roup
SA
Brighter, Bolder, Better
6
Looking Ahead – late 2011 and beyond
Sales channels emerging
Multiple standards
New technologies emerging
Healthy marketing budgets
Targeted campaigns
Dynamics in Travel Merchandising
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Social CommerceYesterday, Today & Tomorrow
tnooz-Amadeus Mid-year 2011 Webinar
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tnooz-Amadeus Mid-year 2011 Webinar
Social Commerce – Primordial Swamp
June 29, 2011Image: Elephi Pelephi flickr
Robert Cole | RockCheetah - 9
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tnooz-Amadeus Mid-year 2011 Webinar
Social Commerce – Yesterday(Predictions from December 2010)
• Social– Telepresence (FaceTime) | Hit on New Phones?
• Location– Check-ins Growing Rapidly | Going Mainstream?
• Mobile– NFC Gathering Steam | Maybe in June iPhone 5?
• Commerce– Groupon | Rapid Expansion + Rampant Cloning
June 29, 2011Image: Katherine H flickr
Robert Cole | RockCheetah - 10
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Social Commerce – Today(Observations from June 2011)
• Social– Limited Traction for Social Currencies
• Klout Score & Empire Ave Share Price?
• Location– Geo-tailored Offers Showing Promise
• jetBlue – 10th Anniversary
• Mobile– Promo-Driven Flash Mobs
• Ocean Properties – Bacardi Girls
• Commerce– Currently, Most Group Buying Isn’t Social
• Station Casinos – welovelocals
June 29, 2011 tnooz-Amadeus Mid-year 2011 WebinarImage: kagey_b flickr
Robert Cole | RockCheetah - 11
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tnooz-Amadeus Mid-year 2011 Webinar
Social Commerce – Tomorrow(Prophecies beyond July 2011)
• Social– Social Graph Consolidation
• Facebook Gets Semantic
• Location– Venue Harmonization
• FourSquare Venues Project
• Mobile– Near Field Communications
• Payments, Ads & Loyalty Get Personal
• Commerce– Wallets
• Google Wallet | Apple iWallet are Game Changers
June 29, 2011Image: just.Luc - flickr
Robert Cole | RockCheetah - 12
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2011: Where We've Been, Where We're Going
Mobile travel products, platforms and technology
Gerry SamuelsFounder & Executive Director
Mobile Travel Technologies Limited (MTT)
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Who is MTT?
MTT’s offices at The Digital Hub in
Dublin
Founded in 2005● Privately held Company
Launched first mobile services in 2006
Development Centres in EMEA & Asia● Dublin HQ● Manila● London (Marketing)
100% Focus on Mobile Travel● for Travel Intermediaries● for Travel Providers (airlines, hotels,
car rental)
Fast growing team of mobile travel specialists
● Team drawn from travel technology and mobile software backgrounds
● Not just software developers, but designers, usability, analytics, consultancy, 24x7 support, hosting
© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL
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MTT Clients include:
MTT Powers Mobile Web & Apps
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The mobile world changed on 29June, 2007
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19% of all hotel queries are conducted on mobile devices
Google, May 2011
A Fact
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“I can say that 79 percent of our top advertisers have not built mobile-specific websites at this time”
Rob Torres, Head of Google Travel, May 2011
An Opportunity
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• Orbitz sees 4x more same day bookings on mobile than on PC
– Barney Hartford, President & CEO, Orbitz, May 2011
• In June 2011 more people will use google maps on mobile than on desktop
– Marissa Meyer, Google, May 2011
• 6 out of 10 mobile users download travel apps
– May 2011 TripAdvisor Survey
Some (Surprising?) Facts
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Product % Buying
Music/Movies/Games 42 per cent
Consumer Electronics 19 per cent
Apparel 14 per cent
Entertainment Tickets 13 per cent
Travel 12 per cent
Source: InMobi Mobile Shopping and mCommerce study, May 2011
Full study conducted in 14 countries among 15,000 consumers
Mobile purchases (US)
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“And oh yes, AirAsia is expecting 20% of its bookings to come from mobile in the next 18 months – now that's a number to heed” Kathleen Tan, Regional Head of Commercial, AirAsiaWIT Conference 2010
http://www.webintravel.com/blog/wit-day-two--how-to-make-money-with-mobile_704
Webintravel Conference Singapore, October 2010
© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL
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There can be only oneSource: Highlander Productions Ltd.
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Source: mobileattack.com
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Source: nytimes.com
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Source: http://niallmccarroll.wordpress.com/
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Source: globalmoxie.com
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Native Apps Web Apps Mobile Web
Description Native for specific platforms
Web sites AJAX/HTML
Simple web sites, no device control
User Experience High High Medium/High
Discoverability App Store URL URL
Stickiness High Medium Medium
Device Capabilities
High Medium Low
Device Coverage Low, only works on own platform
Medium, all smartphones
100%
Market Share Low to High Medium, all smartphones
100%
Complexity High Medium Low
Which mobile channels?
© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL
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1st October, 2010Copyright © Mobile Travel Technologies Limited,
2010 Proprietary & Confidential
29Copyright © Mobile Travel Technologies Limited,
2010 Proprietary & Confidential
CMS
Res System
Regular Website
Mobile Web
NativeApplications
SQL Database
DeviceDatabase
Transcoder
Connectors
App API
UI LayerBusiness
Layer(objects &
rules)
M B
© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL
Supporting multiple mobile channels
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In mobile, fragmentation is forever.
Deal with it. Richard Wong, Accel Capital
Source: flickr.com/photos/ginable
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Source: flickr.com/photos/silentmute
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Platforms - Where to Next?
• Need to manage the various mobile channels
• Both mobile web and apps are relevant
• Marketing and e-Commerce requires the flexibility to manage mobile in real-time
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Thank You
www.mttnow.com
Thank You