LONDON

Running order:

James Dunford Wood/Alastair James

Paul Slugocki

Riaan van Schoor/Edd McArdle

Stuart Grant

James Addison

Kevin O’Sullivan

James Dunford Wood/Alastair James

Spin

Inspiring travel

The Question

I want to go away in July, I want to go somewhere hot, my budget up to two grand.

I don't want long haul.

I might want some nearby culture when I'm there.

Criteria

I want all the results easily accessible on one page. I don't want too much of a questionnaire. Don't overwhelm me, give me something visual and imaginative,

inspiring ideas of travel I want a clean, simple gateway to further information It should be fun and potentially viral, so I can show it to my

friends.APIs Used Thomas Cook, Thomson, First Choice via Fusepump/Affiliate

Window TourCMS, Tripbod, Expedia, Flickr

Commercial Opportunity

Viral aspect to get traction Treasure hunt Eye catching widget in 300x250 format to stimulate interaction Can be franchised, co-branded to any provider Can be set to any departure geo. Multiple additional layers can be added without crowding the

space Layers can be switched on/off according to partner Allows multiple revenue models

Contact

For further information contact:

James Dunford Woodjames@jamesmedia.net

Worldreviewer.comWoodyett HouseStirling FK8 3AF07732 842894

Paul Slugocki

Tripbod API & Ad. units

•Paul Slugocki•TourCMS (Stand C25)

Starting point

✦Interested to work with the Tripbod data :)✦But it was a flat XML file :(

✦Writing search/filter code is cumbersome✦Difficult to make location aware✦Needed to be flexible as I only had a rough idea

of what I wanted to build!

Starting point

Solution

✦Build an API that was:✦Location aware✦Accessible from any development

environment with minimum code✦Easy to filter / sort✦Used industry standard fields where possible

Tripbod JSON API

Tripbod JSON API

– Imported XML file into MySQL– Used GeoNames API to get 2-digit ISO

Country codes (e.g. “GB”, “US”)– Built API (PHP code)– Wrote test site / documentation– Open to public

Demo

✦tinyurl.com/thack1

Building stuff - Ad units

✦Supports all of the API features

✦List Tripbods by an area✦List Tripbods by interest(s)✦List Tripbods near a point

(lat/long)✦On-brand

Demo

✦toursift.com

Italy Photography

Closest toLas Vegas

(36.114646,-115.172816)

Recap

✦Part 1: API✦Enabled easier building of apps

✦Part 2: Ad units✦Allow smart Tripbod ad placements (...and with a

little more tinkering can be placed..) on any website

Edd McArdle/Riaan van Schoor

Edd McArdle

&

Riaan van Schoor

inside

Try it at www.travoloon.com

Stuart Grant

Stuart Grant, geo.me

“Service is the new advertising”

• The most successful companies today are networks

• Google, Facebook and others provide 'elegant organisation‘ to users

• If you're small, the way to succeed is to be part of a big network– do what you do best and link to the rest– don't restrict the flow of information

There’s a ton of location data out there

• So use it…• elegantly!

• Visual– Panoramio– YouTube– StreetView

• Informative– Wikipedia

• Practical– Directions– Local Search

• Real-Time– Live Traffic– Webcams– Weather– Twitter

There’s a ton of location data out there

Let's Take a Look...

• Hack Day API used: Frommers Event Data

http://cms.geo.me/app/frommers-londonhttp://cms.geo.me/app/frommers-london2http://cms.geo.me/app/frommers1http://cms.geo.me/app/frommers2

James Addison

Kevin O’Sullivan

Inspire Me

Voice Activated Inspiration Travel Search

Brought to you by SITA Lab

Your tour options are …

Future development options Integrate Voice with current SITA mobile products.

Challenges are recognizing heavily accented English, or processing multiple languages.

Extend Natural Language Processing to work on multiple input streams (Twitter, email, Facebook conversations)

Ancillary sales for current app – pay more for nicer voice! Entry level is robust LCC customer service tannoy announcer Pay more for a full service airline economy service steward Pay premium for aristocrat’s butler.

Judges

Sally Broom (TripBod)

Timothy O’Neil-Dunne (T2Impact and Tnooz)

Alex Gisbert (Expedia and Tnooz)

THANKS!

kevin@tnooz.com

@kevinlukemay