Prepared by Daniel for TIPPS Development

TIPPS

Draft Version 1.0

The Vision & Mission

VISION

“Provision of English

Medium School in

Malaysia with

affordable system

and supporting the

eco-system for

expansion”

MISSION 1. International Standard

2. Funding Platform

3. Managing and Enhancing

School System-Standard

4. Collaborate with

EduPreneurs in establishing

schools in Malaysia

5. Collaborate with

Government

6. Provision of Certified English

Medium Teachers and

Administrator

7. Promotion and recruitment

of students

The Business Model

Value Proposition

1. Affordable English Medium School.

2. Compliant to International Standard

e.g. IB, GCSE

3. Incorporating BM , Mandarin & other

language option

4. Incorporating Creative Discipline

e.g. Music, Arts, Design and Robotic

Science

5. Incorporating Physical Well-Being –

Gymnast, Dance & Martial Arts

The Business Model

Customer

Segments

1. Malaysian Middle Class

that want their children to be educated with English Medium

2. City-Urban resident in Klang Valley & Other Cities

in Malaysia 3. Private-funded Education

Institution

Customer

Relationships

Association Promoter

School & Academic Team

Sales & Marketing Team

Trust Fund Promoter

Co-Op Promoter

Channels

Kindergarten

Website

Social-Media

PR Articles

Social Events

School Open Day

Group-On Promotion

The Business Model

Key Resources

1. Financial Capital via Trust

Funds, Co-Op Funds, Association Funds

2. Board of Committee 3. Management &

Academic Team 4. System Promoter 5. Land & Building Assets

Key Activities

1. Collaboration – Gov,, Int.

Academic Standard, Education Industry

2. Promotion & Recruitment 3. School System & Facilities 4. Academic &

Administration Team

Key Partnership

1. Kindergarten 2. International Academic

Authority – GCSE, IB, Int. Universities

3. Malaysia Private University 4. Insurance Corporations 5. Property Developers

6. NGO – Parents/Children 7. Philanthropy Group 8. MNC – CSR Program

The Business Model

Cost Structures

1. School Building, Land & Facilities

2. Manpower – Academic,

Administration

3. Operation Expenses – Rental –

ICT, School Building

4. Licensing & Certification

5. Government MOE Application

6. Association & Co-Op Admin &

Management Team

Revenue Streams

1. Philanthropy & MNC – CSR

2. Sponsorship & Donation

3. Student Fees

4. International Grants

5. Student Material Mark-Up

6. Holiday Program – Mass Market

Members | Vision | Mission | Direction

Trust | Cooperation | Venture Investment

Bo

ard

of

Dire

cto

rs

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na

ge

me

nt

Tea

m

Ac

ad

em

ic T

ea

m

IB +

CG

SE

Sc

ho

ol R

en

tal

Sc

ho

ol IC

T

CA

PEX

+ O

PEX

Stu

de

nt

Aff

air

Bra

nd

ing

& F

ran

ch

ise

MO

E C

om

plia

nc

e

Pu

blic

Re

latio

ns

District of School Operations

Primary 1-6 Secondary 7-12

TIPPS Framework

Cost + Investment Initial Capital Operations Key Competitive Areas

Management Team BOD

School Facilities English Medium

Financial System School ICT Int. Universities Tie-up

Fund Raising School Equipment Local Private Uni. Tie-up

Targeted School District (School Rental)

Security MNC Sponsor

IB & CGSE Standard Academic & Admin Team Mandarin, BM

MOE Registration Marketing & Promotion Creative Dev &

Independent Learning

Interim Office Events & PR Technical Foundation: Science, Arts & Maths

Key Criteria

O 50 members as start

O Key Define Business Areas

O 30k provision by government

O Subsidies loan of 10mil by Bank Negara

O Interest less then 4%

Key Activities

O Provision of English Medium School

O Provision of English School Franchise & Licensing

O Ability to acquire building, trade and provision of services

O Provision of Entrepreneurial seed capital for school establishment

O RM500 membership fees (lifetime) and 90% is converted into share.

O 50 members x RM500 = RM25,000

USJ19 Mall Serving

USJ, Subang, Putra

Heights, Residence

200,000 household Populations

700,000 Est. Market Size

35,000 students

Millennium Sq.

Section 14 PJ Serving

PJ District Residence

150,000 household Populations

400,000 Est. Market Size

20,000 students

Zenith Corp

Park, Kelana

Jaya Serving

Kelana, PJ, Ara D’sara Residence

200,000 household Populations

800,000 Est. Market Size

40,000 students

The Zest,

Bandar

Kinrara Serving

Puchong, S.Petaling,

S.Kembangan Residence

300,000 household Populations

700,000 Est. Market Size

35,000 students

Kota

Kemuning Serving

Shah Alam, Klang Residence

200,000 household Populations

450,000 Est. Market Size

25,000 students

Shah Alam,

Setia-Eco Park Serving

Shah Alam Residence

300,000 household Populations

700,000 Est. Market Size

35,000 students

To Be Confirm To Be Confirm

Klang Rawang Kajang

Semenyih

Kota

Damansara Kepong Cheras

Other Districts in Consideration

Task & Responsibilities What Who When

MOE Regulations

Yayasan Regulations

Co-Op Regulations

IB & CGSE Standard

Social Media - Recruitment

Business Plan

Financial Plan

Brand Standard

Interim Office

MNC & Philanthropy Sponsor

BoD Recruiment

Academic Team

Operation SoP