time saving hacks for growing your small business
TRANSCRIPT
Time Saving Hacks forGrowing Your Small Business
August 13, 2015
Presented By SuperTasker & ViralTag
Agenda
Time Saving Hacks for Growing Your SMB
1. Connecting Content to Your Business Goals
2. Content Creation
3. Content Curation
4. Content Management
5. Q&A
What Are You Trying To Achieve?
Time Saving Hacks for Growing Your SMB
● What are your business objectives?
● Set a specific strategy
● Choose metrics based on objective
Why Content Helps Growth
Time Saving Hacks for Growing Your SMB
● Visual content drives more engagement
● Content helps you get discovered
● Authenticity creates loyalty
3 Steps of Content Creation
1. Create Your Own Content
● Website/Blog
● Social Media
● Email Newsletters
Time Saving Hacks for Growing Your SMB
Website/Blog ● Website is Your Home Base on The Web
● Update Images and Content
● Add a Blog to Your Site/HomePage
● Adding Social Feeds to your Site
Time Saving Hacks for Growing Your SMB
Social Media
● Reuse Your Blog/Website Content
● Updating Your Events Calendar
● Create Relevant Images based on Memes
● Plan Your Posts
● Not Enough Time? Outsource.
Time Saving Hacks for Growing Your SMB
Email Newsletters
● Exclusive Content
● Design Good Looking Newsletters
● Test Your Subject Lines
● Plan Your Posts
● Custom Newsletter Design
Time Saving Hacks for Growing Your SMB
2. Curating Content
Time Saving Hacks for Growing Your SMB
● Curate to complement
● Study your audience
● Use apps to find what works
2. Curating Content
Time Saving Hacks for Growing Your SMB
● Set up a discovery process
● Choose sources
● Follow influencers
● Brand becomes a tastemaker
3. Managing Content
Time Saving Hacks for Growing Your SMB
● Build content into team workflows
● Centralize content sources
● Place limits on your time
● Weekly check in on key metrics