time for physicians to get social
TRANSCRIPT
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Time for AcademicPhysicians to Get Social
Edward R. Mariano, M.D., M.A.S.Professor of Anesthesiology, Perioperative & Pain Medicine
Stanford University School of MedicineChief, Anesthesiology and Perioperative CareVeterans Affairs Palo Alto Health Care System
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Financial Disclosures
• Halyard Health, B Braun – Unrestricted educational program funding paid to my institution
The contents of the following presentation are solely the responsibility of the speaker without input from any of the above companies.
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How Are You Developing Your
Reputation?Are You Missing Opportunities?
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The CV: a Necessary Evil
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The CV: a Necessary Evil
Does This Explain Who You Are?Do You Use It Actively?
How Often Do You Update?
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First Google Yourself
NOT ME!
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Social Media
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Social Media
UnfortunatelyNot Enough Time to Do
Justice to This Topic
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“It’s Not for Me”Did you use a note-taking service in medical school?
How did you study for exams?
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How Do You Keep Up?
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Can you separate personal and professional?
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LinkedIn: Discussion Groups
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I Joined Twitter in 2013
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Who Else Is on Twitter?
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Why Doctors Should Be on Twitter
http://www.edmariano.com/archives/926http://bankershealthcaregroup.com/blog/2015/09/reasons-why-docs-on-twitter/
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Global Conversations
Hashtag Map via TweepsMap
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Enhanced Meeting Experience
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
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ASRA 2016 Meeting: #ASRA_RA16
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ASRA 2016 Meeting: #ASRA_RA16
Conference FOMO =Fear of Missing Out on what
everyone else is learning
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ASRA 2016 Meeting: #ASRA_RA16Example of “live-Tweeting” The “reach” of 999 attendees
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Remember the “Rules”• Never post when angry• Strive for accuracy• When in doubt, pause• Don’t post anything that can identify a patient• Ask for permission• Assume beneficence• Beware of “friending” patients• Educate yourself
@DrJohnM (John Mandrola, MD)http://www.kevinmd.com/blog/2013/05/10-simple-rules-doctors-social-media.html
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Other Online Resources Available
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Hospital Website
http://www.paloalto.va.gov/anesthesiology.asp
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Hospital Website
https://www.hss.edu/physicians_memtsoudis-stavros.asp
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Doximity
You already have a profile from the public record!
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US News Doctor FinderAll Information Comes from Doximity!
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How Do You Promote Research?
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How Do You Promote Research?
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Are You Measuring “Reach”?
PubMed
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ResearchGate
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ResearchGate
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ResearchGate
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Social Media Dissemination
• 170 Cochrane schizophrenia reviews were randomly assigned to dissemination via Twitter or control
• Primary outcome (# of page visits 7 days after intervention: 1162 (Twitter) vs. 449 (control)
• Users stayed on the page twice as long in the Twitter group vs. control
Adams CE, et al. BMJ Open 2016;6:e010509
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The “Twimpact Factor”• “Tweetations” (cumulative Tweets within 7
days of publication) and citations show moderate correlation (Pearson r=0.57-0.89)
• Highly Tweeted articles are 11 times more likely to be cited
Eysenbach G. J Med Internet Res 2011;13(4);e123
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The “Twimpact Factor”
Eysenbach G. J Med Internet Res 2011;13(4);e123
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Altmetric (London, UK)
https://www.altmetric.com/about-us/
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Article Promotion
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What about Clinical Educators?
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Educator Portfolio Example
Description, role, time, effectiveness
http://www.ankeetudani.com
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SlideShare for Presentations
This generates a link that you can share and add as a hyperlink to the presentation listed on your CV
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SlideShare Analytics
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SlideShare Analytics
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Questions?