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#HealthyInsights

01 of 20

More than 50% of physician tweets occur during normal o�ce hours.

Pediatricians tweet twice as much as other doctors.

PHYSICIANSARE TWEETING

AT WORK

HEALTHY INSIGHTS

02 of 20

A�ernoon On-call: The best time to find physicians online is between Noon and 4 pm in their local timezone.

WHEN PHYSICIANS

ARE ONLINE

HEALTHY INSIGHTS

03 of 20

American physicians have mentioned Angelina Jolie 361 times in the last three months.

Half of those mentions occurred in the 48 hours a�er her New York Times Op Ed.

MENTIONS OFANGELINA JOLIE

361HEALTHY INSIGHTS

04 of 20

Doctors almost never mention branded pharmaceuticals online.

Only 6% of conversations in a recent study on ADHD mentioned a specific drug.

DOCTORS RARELY MENTIONA SPECIFIC DRUG

ONLINE

GENERIC

HEALTHY INSIGHTS

05 of 20

European physicians tweet 3x a day on average, compared to American physicians who �pically tweet only once a day.

EUROPEAN PHYSICIANSTWEET MORE THAN THEIR

AMERICAN COUNTERPARTS

HEALTHY INSIGHTS1x 3x

06 of 20

According to a recent global study, 59% Of Journalists Worldwide Use Twi�er, Up From 47% In 2012. TWITTER USE

AMONG JOURNALISTS

INCREASED 12%FROM LAST YEAR

HEALTHY INSIGHTS

07 of 20

44% of Journalists disagree that their publication earns more money online.

Only 20% agree. JOURNALISTS GENERALLY DON’T BELIEVE THAT THEIR PUBLICATION MAKES MORE

MONEY ONLINE

HEALTHY INSIGHTS

08 of 20

Merck & Co was first established in 1891 — the same year that Thomas Edison patented the motion picture camera.

THE MOTIONPICTURE CAMERA

WAS PATENTEDIN 1891

HEALTHY INSIGHTS

09 of 20

IBM received almost 6,500 patents last year, more than Sony and Canon combined.

They've been the global leader in patents for years.

RECEIVED MORE PATENTS THAN SONY

AND CANON COMBINED

LAST YEAR

HEALTHY INSIGHTS

10 of 20

Philips has more likes on Facebook than snowboard legend and multi-gold medalist Shaun White.

SHAUN WHITETRAILS PHILIPS IN

FACEBOOK LIKES

HEALTHY INSIGHTS

11 of 20

Johnson & Johnson’s channel has more total views than U2’s first ever music video on YouTube. U2 HAS SOME

CATCHING UP TO DO. J&J HAS A SIGNIFICANT LEAD IN VIEWERSHIP.

HEALTHY INSIGHTS

12 of 20

55,000 medical professionals a�ended The National Kidney Foundation’s annual Spring Clinic, more than the entire live audience of the 2012 World Series Final in Comerica Park.

MORE PEOPLE ATTENDED THE NKF’S SPRING CLINIC

THAN THE 2012 WORLD SERIES FINAL

HEALTHY INSIGHTS

13 of 20

GlaxoSmithKline and Pfizer have almost 200,000 employees combined—more than the population of Salt Lake Ci�, UT.

GLAXOSMITHKLINE AND PFIZER HAVE MORE

EMPLOYEES THAN THE POPULATION OF

SALT LAKE CITY, UT

HEALTHY INSIGHTS

14 of 20

The Jed Foundation’s Peabody Award-winning ‘Half of Us’ campaign raised awareness about mental health issues in college by reaching over 10 million students; nearly half of the estimated 21.6 million college students in the US.

OVER

10 MILLION COLLEGE STUDENTS

HEALTHY INSIGHTS

15 of 20

The top ranked hospitals in terms of patient satisfaction are 2x as likely to have a twi�er account than less satis�ing hospitals.

THERE IS A CORRELATION BETWEEN HOSPITALS

THAT HAVE A TWITTER ACCOUNT AND PATIENT

SATISFACTION

HEALTHY INSIGHTS

16 of 20

25% of sampled hospitals tweet at least once a day. They enjoy 12x more followers on average than those who don’t.

HOSPITALS THATTWEET REGULARLY HAVE

MORE FOLLOWERS

12xHEALTHY INSIGHTS

17 of 20

Peter D. Lo�us and Stephen Colbert are tied for the most twi�er follows by members of the group here tonight.

20 PEOPLE HERE FOLLOW PETER D. LOFTUS AND STEPHEN COLBERT

ON TWITTER

HEALTHY INSIGHTS

18 of 20

Mainstream News like Time and the NYTimes, along with social media such as Instagram, lead for link shares by this audience. (On Twi�er)

INSTAGRAM IS POPULAR AMONG THOSE

IN ATTENDANCE

HEALTHY INSIGHTS

19 of 20

Jim Weiss follows more people at this par� than anyone else. (On Twi�er)

JIM WEISS IS FOLLOWING 12 PEOPLE AT THIS PARTY

ON TWITTER

HEALTHY INSIGHTS

20 of 20

50% of the top 10 shared links on twi�er by a�endees of this par� come from Dr. Howard Luks.

DR. HOWARD LUKS IS GREAT AT GETTING HIS

CONTENT OUT TO PEOPLE AT THIS PARTY.

HEALTHY INSIGHTS