Physicians, Social Media, and Pharma: Challenges And Opportunities

Mike Sevilla, MDExl Digital Pharma West 2012

FamilyMedicineRocks.com@DrMikeSevilla

Physicians, Social Media, and Pharma

• My Practice Background• My Social Media Resume• Social Media & Pharma Experience• Challenges & Opportunities

FamilyMedicineRocks.com

2010 Exl Digital Pharma West

Social Media & Pharma

Improving Medication Adherence

• Six CME Video Programs• CmeCorner.com/ADHE• Pfizer• Medical Communications Media• Einstein College of Medicine• New Jersey Academy of Family Physicians

Improving Medication Adherence

Challenges & Opportunities

• Physicians/Providers–The Digital Physician

• Patients–The Rise Of The E-patient

Digital Physician

Then• Pen

• Prescription Pad• Paper Charts• Post-It Note

• Individual Pt Health• Length Of Stay• Illness Treatment• Paternalism

Now• Smartphone• E-Prescribe• EMR

• Digital Triage• Community Health• Readmission Rates• Wellness Treatment• Collaboration

EMR/Work Flow

EMR/Workflow

• Need to work with EMR Companies• Point of Care Solutions• Press button for pharma to check coverage• Patient feedback to nurse about side effects;

How to record in EMR• Voucher in EMR• Show pic of med in EMR to patient to help

medication adherence

Mobile

• Apps• NFC & QR Codes• Patient portal on

products• Real time feedback

with pts on side effect of medications

Voice Recognition

Voice Recognition

• For Patients: Hey Siri….– Call nurse about my side effect– Send my blood sugar readings to my doctor

• For Physicians/Providers: Hey Siri…– Point of Care Solutions– Show me the study about XYZ product– Show me the product information for product

Social Media

Holograms: Will They Replace the Rep?

FamilyMedicineRocks.comMikeSevillaMD@Gmail.com