tim csontos vp business development [email protected] @timcsontos taxi magic/ agta next 5 years
TRANSCRIPT
Company Introduction: Taxi Magic
Offices in Los Angeles, CA, Alexandria, VA (HQ), Boston, MA
25 Employees
VC Funded: Concur (AMEX) + Private Investors
Independent Software Provider
100+ Fleet Customers
#1 Electronic Booking, Tracking, Payment Provider in US
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Taxi Magic Provides an End-to-End Solution
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Smart-PhoneBooking
SMS TextBooking
Website Booking Back-Seat Payment Device
Electronic Booking Benefits
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# 1 “App” for Taxis in United States
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Book a Ride Taxi Track(visual guilt)
Mobile Payment/ e-receipt
Driver Ratings/Feedback
Taxi Magic Web Booking – eCommerce
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www.orangecab.net •# 1 Goal – Book Rides
•Reduce Call-Taker Load
•Market to Riders
•Maximize Each Touch
•Prominent “Taxi Booking”
SMS Text Booking + Dispatch Notification
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70% of Consumers Use Text Messaging
Ages 18-24 Text More Than Talk
SMS booking bypasses call-taker
Dispatch Notification Feature
Sends Text Message Confirmations for Phone Call Rides
Provides Ride Tracking
Allows Fleet Marketing
Reduces Call-Backs b/t 20-30%
Case Study - Impact of Technology
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West Coast Fleet Seeing 20% of Rides Coming from Mobile Apps + SMS
Manufacturing Belt – 44% Increase in Online Booking – On Hold Message
Taxi Magic Network Provides Reach
Passengers 8M business travelers -
Concur integration National distribution of
smartphone apps
Transportation providers 100+ integrated
transportation providers 1000s of directory fleets
nationwide
All Cabs will have PIMs…
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Key benefits
Better service for passengers
Lower CC Rates for Fleets
Higher tips for drivers
Streamlined operations and reduced costs
Incremental revenue from advertising and other new services
PIM as a Platform
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Breakout box connectivity to meter, MDT, printer
DDS, MK, NTS, partnerships
• Standard web service integration
eReceipt IntegrationLoyalty ProgramsSurveys/Feedback
RMG MediaCouponsLBS Advertising
Mobile PaymentHouse AccountsPIM
For Example - House Account Processing
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• Paperless Voucher Solutions
• Customized to Fleet Needs
• Automated Feed of House Account Numbers
• Real Time Validation of House Account Numbers
• Reduced Paper Storage
• Eliminate Manual Input
• Real Time and Customizable Reporting
Mobile Payment + e-Receipts
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• Fast, Secure, Simple• Green – No Paper Receipts, Knuckle-busters• Integration with Expense Management Systems
Exclusive Media Partner - RMG Networks
Entertainment partnersNetwork partners
•Leading place-based video entertainment company reaches active consumers on-the-go
•20 sales professionals in six U.S. offices
•200,000 screens and 50 million viewers with 75% engagement levels
Mobile + Digital Advertising Growing Quickly
Source: PQ Media Global Digital Out-of-Home Media Forecast 2009-2014
Taxi Magic has the ability to tap into both of these fast growing ad marketsTaxi Magic has the ability to tap into both of these fast growing ad markets
9.4% CAGR ‘10-’14
Integrating Mobile with PIMS
Personalized greeting
Entertainment preferences
Loyalty program
Driver ratings
E-Receipts
Ad targeting
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API Partners - Business Development Efforts
• Major Companies Reaching out to Taxi Magic for Business Development Partnerships
• Opportunity to create Additional Channels to Drive Rides to Partner Fleets
• Taxi Magic has Created a Simple API to allow Partners to offer Taxi Magic inventory in their App.
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• Shipping on 10M Verizon Phones to Power “Voice”
• Yellow Pages Mobile adding e-booking from TM
• Second Largest Beverage Company Worldwide
• Largest T&E Provider in World
Attract Major Media Exposure
Wired’s 20 Favorite iPhone Apps of 2009
Featured in Apple “New and Noteworthy iPhone Apps”, iTunes front page
Included in Apple television commercials
“On Hold” and “Concert”Featured in
Apple/AT&T ad “Phone about Town”
“A game-changing way to book taxis.”
“Doing what the others can’t: on-demand cab
service from your iPhone at the push of a button.”
San Francisco’s Most Useful iPhone
App of 2010