the non-rogue app: regulator/fleet approved jeremy phillips, ridecharge inc. october 2012 agta
TRANSCRIPT
The Non-Rogue App: Regulator/Fleet Approved
Jeremy Phil l ips, RideCharge Inc.
October 2012
AGTA
J.Phillips & S.Partee & T.Csontos
About Me
Jeremy Phillips Director, Business Dev and Sales @ RideCharge
Launched Zimride/Lyft, online ride-sharing community
Launched Sun Taxicab with Veolia Transportation, Execucar and Supershuttle growth and management
Marketing and Product Consulting for Kayak.com and LivingSocial.com
Enterprise sales, partnerships, city procurement, and new business lines at RideCharge
www.taximagic.com
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Technology provides a HUGE opportunity for drivers, fleets, and regulators (airports)
Enables industry to take advantage of five emerging trends:
1. E-Commerce2. Mobile Payments3. Marketplace-based Applications4. The Sharing Economy5. Consumer Empowerment
Credit card assumed
Recall: AGTA Orlando…Let’s dig deeper
About RideCharge, Inc. Local tech startup (based in
Alexandria)
Founded in 2007
50 employees
$20M in venture funding from Concur, Private Investors
#1 taxi app in US, connected to 25K taxis
Mission:
"We develop our products with a rider-centric perspective and the latest technologies to ensure that taxi fleets have the industry’s best tools to run their businesses and delight their passengers."
www.taximagic.com
RideCharge, Inc has Stellar Backgrounds
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Industry, Regulators do the heavy lifting
Rules, Regs, Laws, Research
Safety, Security, Background Checks, Insurance
Availability, Efficiency, Data Collections
Enforcement
Customer Service
Raise airport revenues
Lost and found
Implementation
Representing Constituents, Managing Stakeholders
Fleet Operat ions, Management, Market ing
Tr ip fu l f i l lment , cus tomer serv i ce , suppor t
A d d e d v a l u e a n d s e r v i c e s
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Etc…etc…etc…
The Market has Changed in the Last Year
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How people find and pay for their ride
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“Rogue Apps!”
$20M $20M
$40M
- Traction- Venture Capital- Disruption- Intimidation
3 Kinds of Apps
Direct-to-Driver App
Not integrated
No Fleet
No regulation
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White-Labeled App
Integrated
Fleet
Single Fleet
Spam
Networked App
Integrated
Fleet
Many fleets
ROGUE level 10 Rogue Level 0
Direct-to Driver Rogue Apps crowd out fleets, intimidate regulators
“The taxi industry is heavily regulated for reasons of public safety, consumer protection, and fair competition,” said Cambridge city attorney Elizabeth Lashway. “To allow Uber to sidestep the applicable laws and regulations goes against those principles.”
Continued success recruiting cars (400+ per city)
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Taxi Magic Integrates to Fleet Dispatch Systems
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Taxi MagicServers
Taxi Fleet
Taxi Magic App
Taxi Magic Integrates to Fleet Dispatch Systems
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Reach: Characteristics of a Networked App
- Retail Passengers
- Transportation Providers
- Corporate Passengers
Deep Industry Knowledge and Experience
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Understanding of Fleet Operations, Driver Behavior
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New Ways to Market: Let us find new trips for your fleet
- Search Engine Optimization- Technology Blogs- Google Adwords- Promoted Tweets- App Reviews- Facebook Likes- Google +1’s- National Media Attention- App Platform Features- App Awards- Google Analytics- Referral and Loyalty Programs- Geotargeted Promo Codes- Daily Deals- Brand Ambassadors and Klout- Community Management- Electronic Newsletters- National Corporate Accounts- Partnerships- Street Teams- Automatic Enroll- Product Placement- App Awards
Taxi Magic Community Managers in [your city]
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The Market Future is All About Mobile
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• Over 1 million apps in Apple App Store
• 4M+ App Downloads
• Top 10 Free Travel App
The Taxi Magic Mobile Experience
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Built, Updated, and Maintained
Airport Trips
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What can AGT(A) do?1. Invest in your passengers with new technology (vehicles, booking, payment,
etc.)
2. Focus on your business and leave technology to the experts
3. Find partners who are aligned with your business model.
4. Facing increased competition, focus on passenger service.
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An Increasingly Competitive Market
www.taximagic.com
we understand the challenges facing taxi fleets
AND
…how fleets can improve their business- more trips- new customers- automated trips
Summary
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The Taxi Fleet Model is Under Attack
Taxi Magic Believes in the Fleet Model and we are creating technology to preserve and grow your business.
Contact/Q&A
Email: [email protected]
Mobile: (703) 408-1387
Web: taximagic.com
Twitter: @jeremyjjp
www.taximagic.com