Jordan Booker

The analysis of three adverts

Firstly, the first thing we see is the use of the very basic styled text. The text gives off a very simple and formal feel behind the album in which is advertised. This is something we may use on our own advert to give a more professional feel behind it, but I doubt we will as we believe that indie pop encourages a more creative feeling behind it so the formality of this font really takes that away. Now lets look at the colour of the text, there is a very bland use of a mix of white, gold and blue. The use of the white defines what is the important information on the advert, which in this is the artists name, reviews and the statement of “Out now”. Although this is a well used mechanic and allows people to see specifically what to expect and see, in the album directly from the advert, I don’t think the colours would suit our song style but the whole concept behind the use of different colours is something we may use, but obviously with different colours. So to continue, lets look at the use of star image in this photo. It is very clear as we get a solid view of Tom on the right and he himself covers a majority of the picture. This use of star image is very good as it allows a personal connection between the singer and the audience and allows the audience to recognize exactly whop the singer is straight away. This is definitely something in which we will use in our own advert as we seek for the audience to understand who the singer is and that the singer wants a personal connection with his audience. The background image is also of importance to the advert, the way in which it is set in a city alleyway shows the singers look on life and how he is simply “one of us” and therefore makes him much easier for the audience to relate to. This is something we want to use in our own advert too, we like the idea of a background image that represents the singer themselves.

Analysing Tom Odell’s advert for his Long Way Down album

So in comparison to the previous advert by Tom Oddell, this advert goes with the same kind of text pattern, it uses the white styled colours to mark out the important and most appealing statements in the advert. Differently to Tom’s advert, Noel uses a more creative styled font, this is something in which I spoke about previously wanting to use and this kind of font is a good example of what we might possibly want to use, we may use one slightly different but this is a good example of a creative styled font to use. Once again a solid use of star image is used by giving the singer centre stage in the middle of the advert, showing that he is the one you will be buying the album to hear. This also once again establishes a solid connection between the artist and his audience and makes them feel more engaged into getting the album. There is not much to say about the background in which the singer stands in, it seems very bright mixed with dark and creates even more focus on the singer. Altogether the background is very bland and not very interesting and personally I think this is a very bad thing as it spikes much less interest for the viewer to actually view the advert closely. So this is definitely something in which I wont be using, it does open my mind into the fact that the background is very very important.

Analysing Noel Gallagher’s advert for his High Flying Birds album

Now due to the fact that this is the only indie pop band we are looking at so far, there is a few things to consider. Our own song in which we are doing is by a solo artist rather than a band, so some things may not help with out own product. Firstly, lets look at the text in the advert, the layout of the text is very comic book styed, with the title covering the majority of the top of the book and the reviews at the bottom of the page like credits at the bottom of a comic book cover. This gives a very creative feeling behind the album in which it is advertising and also supports a current idea we were having for a advert already, as were considering continuing the superhero/ villain theme from our music video to our advert.

Analysing The Zutons’ advert for their Who Killed The Zutons album