Bing Ads partnered with Mercent, an ecommerce marketing company, to understand their clients’ performance using Product Ads during the first quarter of 2014. Product

Ads proved to be a more efficient way to advertise than search text ads.

Get noticed by shoppers efficiently

Product Ads on the Yahoo Bing Network deliverhigher returns with lower costs compared to

text ads for non-trademarked keywords:

29% lower 52% lower98% higher49% higher

About

Through its award-winning Mercent Retail technology, Mercent helps large brand name retailers such as the Home Shopping Network and GUESS? profitably reach and convert online shoppers. Supported consumer shopping destinations include

Amazon.com, Google, eBay, Bing, Pinterest, paid search, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and display advertising campaigns. The ecommerce marketing company was founded by Amazon.com veterans, is

venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.

Microsoft partnered with Mercent to compare Product Ads to text ads on the Yahoo Bing Network, [4 advertisers involved in the study], Q1 2014.