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three keys to successful banner ads

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Successful banner ads achieve three things: raise brand/product awareness; introduce a unique proposal that entices the user to learn more; drive the user to a clear, consistent landing page that pushes the user down the funnel.

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http://www.slideshare.net/quartsoft/two-facets-of-great-ecommerce-ppc-and-landing-page-best-practices
http://www.brighttalk.com/webcast/7437/50051
Page 31: Three keys to successful banner ads

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