the world of colors part 2 of 4

THE WORLD OF COLORS:

An overview of the meaning of colors. From black to purple.

TABLE OF CONTENTS:

Page Title: Page Number:

I. Colors & Marketing 3A. Facts & Statistics 4B. Color Based on Gender & Shoppers

19

C. How to Use Color 24II. Color Profiles 30

A. Color Profile: Black 31B. Color Profile: Blue 37C. Color Profile: Green 43D. Color Profile: Orange 49E. Color Profile: Purple 55

Page Title: Page Number:F. Color Profile: Red 61G. Color Profile: White 67H. Color Profile: Yellow 73I. Color Profile: Others 79

III. Color Symbolism Around the World

86

A. Color Symbolism: China 87B. Color Symbolism: India 106C. Color Symbolism: Japan 120

IV. Company Profiles 129V. The World of Color: Overall 140VI. Work Cited 144

COLOR PROFILE:EAST VS. WEST-

EleganceFearHealt

h ImmortalityProsperityTrust

Wealth

Control

DeathFuneral

sIntimidationMourning

PowerRebellio

n

Compiled By author from: empower-yourself-with-color-psychology.com

BlackEast

:Wes

t:

COLOR PROFILE:FACTS-

Used to Market Luxury Products

Used to Trim Down the Appearance of Size on

Items

Best if Used in GalleriesUsed by Companies That

Wish to Boost Sophistication

Black:

Compiled By author from: pamorama.net & digitalinformationworld.com & brandongaille.com


Death

EvilMyste

ryCompiled By author from: writeontrack.ie Images sourced from: Google images

Black

Negative Views:

COLOR PROFILE:HOW IT AFFECTS US-

Black:

• Seen as the symbol of intelligence

• Has a negative connotation

• Can evoke strong emotions

• Using too much of it can become overwhelming for consumers

COLOR PROFILE:COLOR USES-

Popu

lar

For: • Cars

• TechnologyQ

uest

iona

ble

For: • Agriculture

• Household Goods

Unp

opul

ar F

or: • Airlines

• Energy• Finance• Food• Health

Care

Compiled By author from: blog.marketo.com

Black:


Exploration

Healing

Immortality

Purity

Relaxation

Stability

Trust

Authority

Calm

Conservative

Corporate

Depression

Peace

Trust

BlueEa

st:W

est:



Seen in Banks & Businesses

Provides a Sense of Security & Trust in a

Brand

Promotes Air & Sky Products

The Number One Color in Most of the

World

Blue:

Compiled By author from: pamorama.net & digitalinformationworld.com & brandongaille.com & designzzz.com


Coldness

Fear

Masculinity Blue

Negative Views:

Compiled By author from: writeontrack.ie Images sourced from: Google images


Blue:

• Curbs appetite

• Stimulates productivity

• Has a calming effect

• Provides a sense of tranquility & Space


Popu

lar


• Airlines• Energy• Finance• Health Care• Technology Que

stio

nabl

e Fo

r: • Household Goods

Unp

opul

ar F

or: • Cars

• Food

Blue:



FertilityHarmonyHealthHopeNatureNew

LifeRegenerationVirtueYouthful

Environmental Awareness Gree

dJealousyLuckNature New

BirthRegenerationSaint Patrick's

Day Spring

GreenEast

:Wes

t:Compiled By author from: empower-yourself-with-color-psychology.com


Easiest Color for Eyes to Process

Used to Relax in Stores

Promotes Green Products & Medicine

Associated with Money & Banks

Green:


COLOR & MARKETING:FACTS-

Envy

Jealousy

Guilt Green

Negative Views:



Green:

• Strong emotional correspondence with safety

• Can improve vision

• Stimulates harmony in brain

• Encourages balance between body & emotions leads to decisiveness


Popu

lar

For: • Energy

• Finance• Food• Household

Goods• Technology Que

stio

nabl

e Fo

r: • Agriculture• Health

Care

Unp

opul

ar F

or: • Airlines

• Cars

Green:



HappinessPositive

ColorPurgingSpiritual

ity

Affordable

Inexpensive Items

Halloween

Orange

East :

Wes t:



Creates Call to Action[Subscribe, Buy, Sell]

Shows Caution

Draws in Impulse & Window Shoppers

Best for Promoting Healthy Food

Products

Orange:



Ignorance

Sluggishness Orang

e

Negative Views:



Orange:

• Stimulates creativity

• Stimulates mental activity

• Generate muscle energy

• Consumers respond with either love or hate for this color


Popu

lar

For: • Food

• Health Care

• TechnologyQ

uest

iona

ble


• Household Goods

Unp

opul

ar F

or: • Airlines

• Cars• Energy• Finance

Orange:



Authority

Rank

Wealth

Royalty

Spirituality

Wealth and Fame

High Ranking Positions of Authority

Military Honor

PurpleEa

st:W

est:



Used in Anti-aging & Beauty Products

Used to Soothe or Calm

Represents a Creative & Wise

BrandHas a Feminine

Design

Purple:



Mystery

Moodiness

Purple

Negative Views:



Purple:

• Stimulates the problem solving area of the brain

• Stimulates creativity

• Often well liked by very creative or eccentric individuals

• It’s the color that is most preferred by pre-adolescent children


Popu

lar

For: • Finance

• Health Care

• TechnologyQ

uest

iona

ble


• Energy

Unp

opul

ar F

or: • Airlines

• Cars• Food• Household

Goods

Purple:


WORK CITED:• "Color Psychology In Marketing: The Complete Guide [Free Download]." CoSchedule Blog The Ultimate Guide To Using Color Psychology In Marketing Free Color Schemes Comments. N.p., 2016. Web. 05 July 2016.

<http://coschedule.com/blog/color-psychology-marketing/>.• "Color Symbolism in Hinduism." WOU.edu. WOU, n.d. Web. 5 July 2016. PDF <http://www.wou.edu/wp/exhibits/files/2015/07/hinduism.pdf>.

• "Cultural Color." Empowered By Color. N.p., n.d. Web. 05 July 2016. <http://www.empower-yourself-with-color-psychology.com/cultural-color.html>.

• "Guide to the Countries of the World :: Nations Online Project." Your Guide to the World. N.p., n.d. Web. 05 July 2016. <http://www.nationsonline.org/>.

• "How Colors Influence People: The Psychology Of Color In Business Marketing." How Colors Influence People: The Psychology Of Color In Business Marketing. N.p., n.d. Web. 05 July 2016.<http://www.digitalinformationworld.com/2013/08/how-colors-influence-people-psychology.html>.

• "Infographic : What Your Web Design Says About You." Designzzz. N.p., 2011. Web. 05 July 2016.<http://www.designzzz.com/infographic-what-your-web-design-says-about-you/>.

• "India | A Country of Symbolic Colors." Sensational Color. N.p., 2007. Web. 05 July 2016.<http://www.sensationalcolor.com/color-meaning/color-around-the-world/india-country-symbolic-colors-1935#.V2Ge-rsrKM9>.

• "Japan: It's Better in Color - Tofugu." Tofugu. 2012. Web. 01 Mar. 2016. <http://www.tofugu.com/2012/06/28/japan-its-better-in-color/>.

• "Japanese Colors Vocabulary - Learn Japanese Colors Vocabulary." About.com Education. Web. 01 Mar. 2016. <http://japanese.about.com/od/japanesevocabulary/a/Colors.htm>.

• Marie. "What Does Your Colour Choice Say about Your Brand?" Writeontrack.ie. N.p., 21 Mar. 2012. Web. 5 July 2016.<http://www.writeontrack.ie/branding/what-does-your-colour-choice-say-about-your-brand/>.

• Mathers, Cassandra. "What Is the Meaning of Color in Japanese Culture?" EHow. Demand Media. Web. 01 Mar. 2016. <http://www.ehow.com/about_6658499_meaning-color-japanese-culture_.html>.

• "Power of Color #infographic." ~ Visualistan. N.p., n.d. Web. 05 July 2016.<http://www.visualistan.com/2014/06/the-power-of-color-infographic.html>.• "Psychology of Colors in Marketing - BrandonGaille.com." BrandonGaillecom. N.p., n.d. Web. 05 July 2016.<http://brandongaille.com/psychology-colors-marketing/>.

• "Psychology of Colour in Marketing and Branding." Econsultancy. Econsultancy, n.d. Web. 5 July 2016. Infographic 4imprint<https://assets.econsultancy.com/images/0007/2375/4imprint_Colour_IG_NCTA.jpeg>.

• "Role of Color in Marketing | Pamorama." Pamorama. N.p., 2013. Web. 05 July 2016.<http://pamorama.net/2013/04/21/the-role-of-color-in-marketing-infographics/>.

• "Significance & Meaning of ORANGE Color!" Sanskriti Indian Culture. N.p., 2014. Web. 05 July 2016. <http://www.sanskritimagazine.com/culture/why-orange-color-is-used/>.

• "Significance Of Saffron In Hinduism." Ishta Devata Blog. N.p., 2015. Web. 05 July 2016. <https://www.ishtadevata.com/blog/significance-saffron-hinduism.html>.

• "True Colors Infographic - Breakdown of Color Preferences by Gender." True Colors Infographic - Breakdown of Color Preferences by Gender. N.p., n.d. Web. 05 July 2016.<https://blog.kissmetrics.com/gender-and-color/>.

• "What Brand Colors Say About Your Business – Marketo." Marketo Marketing Blog Best Practices and Thought Leadership. N.p., 2012. Web. 05 July 2016.<http://blog.marketo.com/2012/06/true-colors-what-your-brand-colors-say-about-your-business.html>.

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