The user experience of branding
marie-schweiz.de at the droidcon Italy
Table of content
• What is branding?
• Why we brand?
• How we brand.
• Why it doesn't work.
• Why we still do it?
• How we can do it better.
What is branding?a way to make a difference.
we brand to master this situation
Why we brand?being recognized, fit in a box,
master the competition, get chosen.
"you"
Photo: Holger Weinandt Original uploader was Schaengel at de.wikipedia CC BY SA 3.0
How we brand.
we use logos, text, colors, buttons...
The moment of choice. Many pretty cows.
And this is how they arrive on android
Web: Win the competition every day.
Why we still do it.
Lots of classic brands do not see web or mobile as a product.
a native app is a chosen product.
today i will make a comeback
I will rethink with you
The Top Gear "cool wall" app.
use the identity (TopGear humor) on your idea
instead of fat overloaded graphics...
How we can do it better
Find a brands unique identity and use it from the beginning in your idea.
Table of content
What is branding? making a difference
Why we brand? get chosen
How we brand? text logos, buttons... behavior
Why it doesn't work? how we use it is distracting us
Why we still do it? We do not think of it as product
How we can do it better? Find a brands unique
identity and use it from the beginning in your idea.
thank you TopGear <3 and motortrend.com
Grazie Torino
marie-schweiz.de at the droidcon Torino 2014