The UltimateHow To

Search Engine (SEO) Checklist

1. Create an

XML Sitemap

XMLXML

XML

Search engines i.e. Google need to

crawl/index websites to rank

content

CRAWL

An XML sitemap helps ensure

every URL is seen by Google’s search bot

Use sites such ashttp://www.xml-sitemaps.com/ to

create one

2. Conduct

KeywordResearch

To determine best keywords to

include do these two things

1. Create a list of highly searched

keywords

2. Choose keywords that are the most

relevant to specific page

3. Develop

FreshContent

Create meaningful content i.e. blog

posts, press releases, new landing pages,

videos

4. Optimize

MetaTags

Meta tags provide a brief description of websites which

help Google determine relevance

They should be less than 155

characters and contain relevant

keywords

5. Create a

QualifiedURL

http:// www.

.com

Use hyphens to separate words, and avoid spaces

https:// www.

.org

Don’t overuse underscores, and length should not

exceed 2,048 characters

<=2,048

6. Provide

Contentof TheRight

Length

Content should be at least 250 words

7. Use

Social Media

Only use social media platforms that align with company goals

Promote contentthat is relevant and shareable

When a link is shared, its

visibility in Google increases

8. Manage Local

Profiles

Optimize current pages to reach

intended audiences in a

specific location

This includes adding name, Address, and

phone number to a local profile

Name

Address

Phone

9. Build the

Brand ThroughLinking

Link building should always be brand-oriented

Focus on quality rather than

quantity of links

10. Create

DescriptiveAlt Tags

These briefly describe images on a web page

It is the only way for Google to recognize the

picture’s content

11. Write

StrongHeading

Tags

These are the titles that appear

at the top of a web page

They should be concise and

contain a keyword/phrase

12. Use The

Power of ThePress

PRESS RELEASE

A press release can be highly effective in

improving SEO

PRESS RELEASE

It needs to be news worthy i.e. company

accomplishments, new products, new

locations, etc.

PRESS RELEASE

13. Add Images,

Videos, Podcasts,Infographics, and

More

Fresh content is more effective

when it delivered in an array of

formats

14. Check For

Broken Links

These links can diminish a company’s

reputation and user experiences

15. Remove

DuplicateContent

Google views this as cheating for

companies trying rank higher

16. Monitor

WebAnalytics

SEO should be tracked regularly

at least on a weekly basis

For more tips visit:http://www.webimax.com

/resources