your ultimate website checklist
DESCRIPTION
http://courtneyengle.com/2014/03/01/ultimate-website-checklist-wordcamp-lancaster-pa-2014 Beyond building your WordPress website, there are a lot of other things to do to be sure that it's ready to get found and make it accessible for visitors.TRANSCRIPT
Your Ultimate WordPress
Website Checklist
Courtney Engle Robertsonhttp://courtneyengle.com
Check Yourself1.Accessibility
2.Mobile
3.Measuring Traffic
4.Markup & Snippets
5.Performance, Backups, and Security
Logins, Passwords, and Sharing
I ask my clients to make a Gmail account that they are willing to share with me for their project
All accounts created are tied to that shared account
Document passwords and always give the client account master access as well as my own
WordPress Tools
http://wordpress.com
http://gravatar.com
http://akismet.com
Accessibility
Basic User Interface
Identity Company logo is prominently placed Tagline makes company's purpose clear Home-page is digestible in 5 seconds Clear path to company information Clear path to contact information Custom Favicon Site has custom not-found/404 page Social media and email opt-in prominently displayed
Navigation Main navigation is easily identifiable Navigation labels are clear & concise Number of buttons/links is reasonable Company logo is linked to home-page Links are consistent & easy to identify Site search is easy to access
Content Major headings are clear & descriptive Critical content is above the "fold" Styles & colors are consistent Emphasis (bold, etc.) is used sparingly Ads & pop-ups are unobtrusive Main copy is concise & explanatory URLs are meaningful & user-friendlY HTML page titles are explanatory Spelling & grammar Capitalization consistency Tense/style of writing Check how pages print
Check Browsers
http://browsershots.org
https://browserlab.adobe.com/en-us/index.html
Accessibility Testing Tools
http://www.chromevox.com/
Color Contrast Analyzer https://chrome.google.com/webstore/detail/color-contrast-analyzer/dagdlcijhfbmgkjokkjicnnfimlebcll?utm_source=chrome-ntp-icon
Accessibility Analyzer https://chrome.google.com/webstore/detail/accessibility-developer-t/fpkknkljclfencbdbgkenhalefipecmb?utm_source=chrome-ntp-icon
Link Titles
JAWS and other screen readers
no “CLICK HERE”
http://www.w3.org/TR/html401/struct/links.html#h-12.1
Image Alt Tags<img alt="YOUR IMAGE ALT
TEXT" src="image source link”/>
Matters for SEO as well
search engines see the ALT
Applies for other media as well
Default text for Pinterest captions. Use hashtags.
Post Categories & Tags
Helpful when providing navigation to posts of same topic
http://yoursite.com/category/category-name/ or http://mysite.com/category/social-media
Post Categories & TagsNot exactly meta keywords
(but can be done via Yoast WP SEO)
Helpful when users search your site
More specific
http://yoursite.com/tag/word
http://mysite.com/tag/facebook
Excerpts
Displays on your site
Featured ImageDisplays as a thumbnail on
your site and social media sharing
http://wordpress.org/plugins/default-thumbnail-plus/
http://wordpress.org/plugins/require-featured-image/
Mobile
What Do You Need?Responsive: full site scales for thumb browsing
Mobile stand alone site: m.yoursite.com. Might be full site or only a few key pages
Mobile Landing Page: like any other landing page but optimized for mobile. Distraction free, limited navigation
App - do something beyond the scope of loading your website in a mobile browser
Mobile SolutionsLook for mobile responsive theme frameworks (some Genesis themes are, I like Headway). http://headwaythemes.com
WP Touch Pro - finally and highly customizable http://www.bravenewcode.com/wptouch/
JetPack - ok for free and basic needs http://jetpack.me
Apps: http://apppresser.com/
Image Compression
http://wordpress.org/plugins/wp-smushit/ - compress image data
Enable Photon in JetPack
Save as jpg maximum progressive
Click to Call/SMS<a href=“tel:[PHONE-NUMBER]">[PHONE-
NUMBER]</a>
Use International Code ALWAYS
<a href=“tel:+1-555-867-5309“>555-867-5309</a>
SMS: <a href="sms:[PHONE-NUMBER]?body=[MESSAGE]">[PHONE-NUMBER]</a>
Click to NavigateMake your address link to Google Maps
Social Sharing• https://www.addthis.com/get/smart-layers
Measuring Traffic
Google Analytics
• http://google.com/analytics
• How people are moving around on your website
Google Analytics
Admin, Property, Tracking Info, Tracking Code
UA-XXXXX-XX
Tracking via Plugin or Theme?
Keep amount of plugins low vs. when themes change loosing settings.
Your choice, just know where it is.
http://wordpress.org/plugins/google-analyticator/
Google Webmaster Tools
https://www.google.com/webmasters/tools/dashboard
Google Webmaster Tools
Meta value to claim
Theme scripts area OR
WordPress SEO by Yoast ORhttp://wordpress.org/plugins/wordpress-seo/
Google Publisherhttp://wordpress.org/plugins/google-publisher/
Google Webmaster Tools
https://support.google.com/webmasters/answer/44231?hl=en
Setting Your Address
Settings —> General
Bing Webmaster Tools
http://www.bing.com/toolbox/webmaster
Google Authorship
https://plus.google.com/authorship
http://www.google.com/webmasters/tools/richsnippets (must compare with anything but top level domain)
Google Authorship
https://plus.google.com/me (about)
http://wordpress.org/plugins/fancier-author-box/ (multi-author sites)
Google Publisher
Google & Bing Places
http://www.google.com/business/placesforbusiness/
https://www.bingplaces.com/
Facebook Insightshttps://www.facebook.com/insights/
Pinterest Analytics
http://www.pinterest.com/source/yourdomain.com/analytics/
AddThishttps://www.addthis.com/get/smart-layers
WordPress (JetPack) Site Stats
http://jetpack.me/support/wordpress-com-stats/
Uses your WordPress.com account
Markup & Snippets
Schema
Lots of types: http://schema.org/docs/full.html
https://support.google.com/webmasters/answer/1211158?hl=en
Schema
http://www.google.com/webmasters/tools/richsnippets
Schema
https://www.google.com/webmasters/markup-helper/
(also works for emails —> events, reservations, etc.)
Schema Plugins
http://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/
http://wordpress.org/plugins/the-events-calendar/
and http://tri.be
http://wordpress.org/plugins/wp-customer-reviews/
https://yoast.com/wordpress/plugins/
Ecommercehttp://www.woothemes.com/woocommerce/
or http://wordpress.org/plugins/woocommerce/
http://www.google.com/merchants/
Facebook OG
https://developers.facebook.com/tools/debug/
Pinterest Rich Pins
http://wordpress.org/plugins/abg-rich-pins/
https://developers.pinterest.com/rich_pins/validator/
WordPress SEO on Posts
Always fill it out
Review your score
Performance, Backups, & Security
Site Speed
http://tools.pingdom.com/fpt/
https://developers.google.com/speed/pagespeed/insights/
(mobile)
Other Performance Issues
http://freelancewp.com/wordpress-site-scanner/
Broken Link Checker
http://validator.w3.org/checklink
Backlink Checker
http://blekko.com/ws/link:http://yoursite.com
Domain Rankhttp://www.opensiteexplorer.org
Duplicate Contenthttp://www.siteliner.com/
Backups
Content
Full site (including media, themes, etc)
http://wordpress.org/plugins/wordpress-backup-to-dropbox
http://ithemes.com/purchase/backupbuddy/
Database
Clean up post revisions, spam/unapproved native comments, unused plugins or themes, empty trash
http://wordpress.org/plugins/wp-optimize/
Cache
http://wordpress.org/plugins/w3-total-cache/
CDN
http://www.maxcdn.com/solutions/cms/wordpress-cdn/
http://www.wpbeginner.com/beginners-guide/why-you-need-a-cdn-for-your-wordpress-blog-infographic/?display=wide
http://courtneyengle.comhttp://simplelocalbusiness.com