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23 Jan 2012

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20 Jan 2012 - 11:30 People and Activities

The Spanish sector of the oil is completely involvedin the Alimentaria 2012 show

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The organisers of Alimentaria's olive oil and vegetable oil show are currently implementinga special advertising campaign in potential markets such as China, Hong Kong, Japan,Malaysia, Thailand, Singapore, the USA and countries from the Middle East. This initiativeaims to expand the trade of those importers involved in the show's business meetings and,furthermore, Olivaria has also received widespread support from the olive industry, whoseleading companies will be taking part.

The show will be returning to Barcelona between 26 and 29 March, 2012, within theAlimentaria framework, and will pay particular attention to strategies of competitiveness,internationalisation and food industry brands. Alimentaria expects to fill 95,000 m² with itscommercial range and gastronomic, business and innovative activities involving 4,000companies (a third from overseas) and 140,000 buyers (25% from around the world), thusconfirming its status as an international centre of commercial operations.

The quality of olive oil continuesto arouse interest in the globalmarket – in September 2011824,100 tonnes were exported,6% more than the previous fiscalyear according to the SpanishOlive Oil Agency, with the Asianmarket being one of the mostimportant. Within this setting ofopportunities Olivaria has beenimplementing a specialadvertising campaign for theshow in key Asian countriessuch as China – according to theSpanish Olive Oil Inter-professional Organisation, 9,461 tonnes of oil were sold to China,and in the first 8 months of 2011 these sales grew by 125% - Honk Kong, Japan,Malaysia, Thailand and Singapore. We must also not forget other target markets such asthe USA – the second global consumer of Spanish oil – and the Middle East. The aim ofthis initiative is to attract new importers for the Olive Oil Business Meetings, conferencesthat will put exhibiting countries into contact with leading olive oil distributors from aroundthe world. They will be held in Olivaria's new zone, the Olive Oil Business Area, designedto promote international business.

The olive oil and vegetable oil show also expects the involvement of buyers from othersignificant markets such as Brazil, Canada, Australia and Peru, among others.

An established showThe Olivaria Show has become an international benchmark. As Josep Pont, President ofOlivaria and Managing Director of Borges Holding, points out, “it is a great platform for

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international buyers to get to know the quantity, variety and quality of Spanish oils”, andthis is further enhanced by the widespread support received from the industry. Therefore,in its 1,500 m² of exhibition space, located in pavilion 3 alongside Intervin - another ofAlimentaria's cornerstones – professionals will find leading Spanish brands such asBorges, Hojiblanca, Coosur, Urzante and F.Faiges (Ideal) as well as a wide range of theregion's most prestigious oils.

The programmed activities at The Alimentaria Hub will be made up of six core themedareas: Innovation and R&D, Nutrition, Health and Well-being, Internationalisation andGlobalisation, Distribution and Retail, Marketing and Media, and Corporate SocialResponsibility. Content in this programme will be provided by Nestlé, Google and LinkedIn,and organisations such as the Mediterranean Diet Foundation, FIAB (the SpanishAcronym for the Spanish Food and Drink Industry Federation), the TriptolemosFoundation, AZTI-Tecnalia and Ecoembes.

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