the new role for b2b pr - five minute pitch
DESCRIPTION
How can the skills which helped sell B2B products and services be reassigned in the new world of the Real Time and Social Web? Find out here, with a former Communications Head for VMware, HP and others.TRANSCRIPT
Five minute pitchPaul Maher
Positive Marketing
Once it was Oh so easy...
Information DemocracyConsumer Technology Search Optimization
The Press Pack
The Lunch The Vanity HQ
2
1. Target hard-to-find buyers
2. ‘Free advertising’
3. Explain what complex products do
Three disruptive changes
Information DemocracyConsumer Technology Search Optimization
Information Democracy
Consumer Technology
Search Optimization
3
Infinite information always available
Technology is every day
Information is everywhere
Huge UpsideNOW YOU CAN..
4
Prospect in more places
Discuss (demo) products any time
6
Advertising still exists
7
This is not free – or strategic
Information DemocracyConsumer Technology Search Optimization
Organic Search
Pay Per Click Pay Per Lead
8
Clicks are not Leads
Search is not Brand BuildingLeads are not Prospects
But what about
‘Free advertising’?
Today there is a ‘River of News’
10
Source: Google CTechTarget How IT buyers Search Online)the Purchase
Process, 2009
SOMEONE NEEDS TO START THE CONVERSATION
Discussions. Not Ad breaks
12
Positive values
Information DemocracyConsumer Technology Search Optimization
Experienced Engaging Effective
13
We can start tomorrow. Can you?