Hi there, I’m Tony

Pitch videoEssentials

!f " 3 #$%&'(

@summerville

Spark WorkshopMay 15, 2013

Pitch video

Essentials!f " 3 #$%&'(

Pitch video

Essentials!f " 3 #$%&'(

Pitch video

Essentials!f "r!&%) " 1 #$%&'(

1) why video?

E!"# $% Consume

-people are Busy-

S&!r' & (% viral

-Dollar shave cluB-%v'r 10 million v)'w"

M'!"*r!b+' METRICS

87 zillionv)'w"

51% visitorsw!$,&'-

21 BILLION"&!r'"

34 gazillion-%++!"

S'!r,& '.().' LOVE

-it does a site good-

/' DO" & DON’T"

First/).0

SHORTK''1 )$

SHORTK''1 )$

seriously

nail $&' first 5 seconds

call $% actionE.- w)$& !

D%.’$ autoplay

D%.’$ *"' built-in mic

-decent mics are cheap-

D%.’$ b' Fake

-be yourself (#%)-

Fleetio*(

"++r!",-

threeS'"r' w$'-

v(r.$!%.

“A!! "# O#$P!%&$”

“'$ H%(()F!$$*”

“'$ O*+$r G,)-”

get creative

Remove distractions&

(%r ('$ -r*.0)

H!r.'"" #%*r )..'r don draper

Rinse&

Repeat

Sleep on it

Edit

Get feedback

Tweak

S$!r$ $&).0).’ scenes

Record $&' audio

(w' *"'- '+!.,'.,%2)

F%*.- %*r (*#,$%%0 three $!0'".

H%w $%Hire " videographer

*( big firms "r( expensive(+)0' $400 31'.")v')

H%w $%Hire " videographer

Ask "r!&%).Browse +!r'f!/$0.

/' Cr'!$)v'Balancing Act

you creativeS*b4',$ 2!$$'r

31'r$.Cr'!$)v' ('.)*",

$&!$ )".

H)r).( &'+1? create a brief

M('$,&/!&. feedback

publish

Pr!#!'(

measure

Timeline

• Initial planning: 2 days

• Script development: 3 days

• Feedback & iterations: 3 days

• Find voiceover talent & record audio: 1 day

• Video & animation build out: 1.5 weeks

costs

$54.79voiceover

$1,367.68videographer

S-!!' f!rgreat%!' +(rf(,'.

A (%%- v$)(! $. b(''(r '-"% %! v$)(!.

Thank you!1%) '-$. +r(.(%'"'$!% !%/$%( "':

fleet.io/bba-spark

tony summervilletsummerville@fleetio.com

@summerville