anatomy of a competent 5-minute pitch

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Crafting a competent 5-minute pitch Leo Exter, founder @ westartup

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Post on 10-May-2015

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Structure, content and a few tips on crafting a competent 5-minute startup pitch.

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Page 1: Anatomy of a competent 5-minute pitch

Crafting a

competent 5-minute pitch

Leo Exter, founder @ westartup

Page 2: Anatomy of a competent 5-minute pitch

Competent pitches only.

For an awesome pitch, do something completely different.

Page 3: Anatomy of a competent 5-minute pitch

Eyes on the prize… your objectives:

Explain clearly what you do

Pre-empt basic questions

Page 4: Anatomy of a competent 5-minute pitch

• Problem you’re solving

• Market you’re addressing

• Your solution • Business model• Current status• The Ask

Page 5: Anatomy of a competent 5-minute pitch

Start with audience in mind

Page 6: Anatomy of a competent 5-minute pitch

Is the audience familiar with your market and problem?

Yes: Appeal to their “personal” pain

No: Describe problemProve market size

Page 7: Anatomy of a competent 5-minute pitch

Use words your audience understands.

Platform

Page 8: Anatomy of a competent 5-minute pitch

Craft a “Hollywood cinema pitch”.

Kill Bill meets Wizard of Oz.

+

Page 9: Anatomy of a competent 5-minute pitch

Prove that your solution works

1,219 users

Page 10: Anatomy of a competent 5-minute pitch

You (and your team) are part of the solution!

Page 11: Anatomy of a competent 5-minute pitch

Business models aren’t magical… keep it simple!

Are they paying enough to make it worthwhile?

Who’s buying?What are they buying?

Page 12: Anatomy of a competent 5-minute pitch

What’s the status? Choose one!

• Prototype• Just launched• Getting traction• Need to grow

faster!

Page 13: Anatomy of a competent 5-minute pitch

What do you want from your audience?

ContactsAdviceTest users

Money: How much?For what?

Page 14: Anatomy of a competent 5-minute pitch

"How can you tell a good painting from a bad one?”

“All you have to do is look at a million paintings, and then you can never be mistaken.“

Kurt Vonnegut, Blue Beard