anatomy of a competent 5-minute pitch
DESCRIPTION
Structure, content and a few tips on crafting a competent 5-minute startup pitch.TRANSCRIPT
Crafting a
competent 5-minute pitch
Leo Exter, founder @ westartup
Competent pitches only.
For an awesome pitch, do something completely different.
Eyes on the prize… your objectives:
Explain clearly what you do
Pre-empt basic questions
• Problem you’re solving
• Market you’re addressing
• Your solution • Business model• Current status• The Ask
Start with audience in mind
Is the audience familiar with your market and problem?
Yes: Appeal to their “personal” pain
No: Describe problemProve market size
Use words your audience understands.
Platform
Craft a “Hollywood cinema pitch”.
Kill Bill meets Wizard of Oz.
+
Prove that your solution works
1,219 users
You (and your team) are part of the solution!
Business models aren’t magical… keep it simple!
Are they paying enough to make it worthwhile?
Who’s buying?What are they buying?
What’s the status? Choose one!
• Prototype• Just launched• Getting traction• Need to grow
faster!
What do you want from your audience?
ContactsAdviceTest users
Money: How much?For what?
"How can you tell a good painting from a bad one?”
“All you have to do is look at a million paintings, and then you can never be mistaken.“
Kurt Vonnegut, Blue Beard
www.westartup.eu
www.healthstartup.eu
www.betainvest.be
@leoexter
Got questions?