THE MOBILE SVG ECOSYSTEM

PAST, PRESENT AND FUTURE OF SVG AND CDF ON THE MOBILE PLATFORM

T H E M O B I L E S V G E C O S Y S T E MPAST, PRESENT AND FUTURE OF SVG AND CDF ON THE MOBILE PLATFORM

Special thanks to:

Antoine Quinthttp://fuchsia-design.com

T H E M O B I L E S V G E C O S Y S T E MPAST, PRESENT AND FUTURE OF SVG AND CDF ON THE MOBILE PLATFORM

INTRODUCING SVG TINYScalable Vector Graphics — 2D graphics that scaleA W3C standard for mobile and desktop environments alike, SVG Tiny is a subset of a larger specificationThe baseline SVG Tiny 1.1+ packs in a very core set of features: vector graphics, unicode text, raster images, gradients, opacity, animation and simple interactivityA compact XML grammar, data is easily extractable and SVG fits right in a developer’s workflow

T H E M O B I L E S V G E C O S Y S T E MPAST, PRESENT AND FUTURE OF SVG AND CDF ON THE MOBILE PLATFORM

MAIN BENEFITS OF SVGTAn open, royalty-free standard: everyone is free to help defining the standard, implement it and generate content using it

A wide ecosystem of viewer vendors and tool makers to rely on, no single entity holds the key to SVGT

Synergy between desktop and mobile contents, similar tools can be used for both platforms

Fits mobile requirements: compact, scalable and sexy

Strong XML base fitting in existing XML workflows

T H E M O B I L E S V G E C O S Y S T E MPAST, PRESENT AND FUTURE OF SVG AND CDF ON THE MOBILE PLATFORM

INTEGRATES AT ANY LEVELOperator adoption: Orange, Vodafone, Au, DoCoMoEvery top manufacturer ships SVG-enabled devicesSVG-enabled mobile browsers from Opera, Obigo, ACCESS, OpenWave, Nokia with a shift from plug-in support to native integrationSVGT inside of JME with JSR 226 (Scalable 2D Graphics APIs) and 248 (Mobile Service Architecture)Series 60 Ed. 3 uses SVGT inside the UI and JME

T H E M O B I L E S V G E C O S Y S T E MPAST, PRESENT AND FUTURE OF SVG AND CDF ON THE MOBILE PLATFORM

Manufacturers

VM Vendors

Graphic Chips

Standards

Operators

Authoring Tools

The Mobile

SVGEcosystem

Browsers

Themes Tools

T H E M O B I L E S V G E C O S Y S T E MPAST, PRESENT AND FUTURE OF SVG AND CDF ON THE MOBILE PLATFORM

150+ MODELS150+ MILLION SHIPPED

T H E M O B I L E S V G E C O S Y S T E MPAST, PRESENT AND FUTURE OF SVG AND CDF ON THE MOBILE PLATFORM

SVG MOBILE IN SERVICESVodafone live!-cast: cell-broadcast news delivered as XHTML and SVG Tiny compound documentAu / Vodafone / DoCoMo Office Document Viewing: Word, Excel, PowerPoint and PDF documents transcoded to SVGT for viewing on mobile phonesSony Ericsson / Nokia / Plazmic (RIM) Themes Creators: content developers can create scalable mobile phone UI skins with SVG animations

T H E M O B I L E S V G E C O S Y S T E MPAST, PRESENT AND FUTURE OF SVG AND CDF ON THE MOBILE PLATFORM

MOBILE SVG AUTHORINGAdobe CS2: structured, static graphics SVGT export in Illustrator (good for JSR 226 integration) which can be imported into GoLive for scripting and MMS integrationIkivo Animator: integrates into CS2 workflow by adding animations to SVGT exported from Illustrator, allows for finely-emulated pro-viewingBeatware Mobile Designer: All-in-one solution supporting profile-based authoring

T H E M O B I L E S V G E C O S Y S T E MPAST, PRESENT AND FUTURE OF SVG AND CDF ON THE MOBILE PLATFORM

COMPOUND DOCUMENTSCompound Document Formats recent W3C activity

Puts XHTML and SVG together by Reference (<object>) or Inclusion (namespace interleaving)

Takes the best of both worlds: XHTML structure and markup, CSS relative layout, SVG pixel-perfect positioning and scalability, DOM scripting across both

CDR already being deployed on mobile phones

Allows SVGT to build upon Mobile Web momentum, lets you extend from the foundation you already have

T H E M O B I L E S V G E C O S Y S T E MPAST, PRESENT AND FUTURE OF SVG AND CDF ON THE MOBILE PLATFORM

SVGT MOVING FORWARD2007 will the be the year of SVG Tiny 1.2 and CDF

New 2D features: advanced text, non-scaling objects

Complete programmability with µDOM

SMIL audio and video seamlessly integrated

Enhanced streamability with scene updates

Put it all together, SVGT 1.2 is a strong format for describing rich media content and mobile apps

Being reviewed by OMA, 3GPP and new JSR 287

T H E M O B I L E S V G E C O S Y S T E MPAST, PRESENT AND FUTURE OF SVG AND CDF ON THE MOBILE PLATFORM

EXPECTATIONS FOR 2007Confirmed backing of Mobile Industry through OMA, 3GPP and more operators, SVGT reaches critical mass

Increasing device penetration rate (Nokia, Samsung)

Generalization of SVGT usage within device UI

Diverse and improved tooling from big name vendors

Rich media mobile services using SVGT 1.2 and CDF

Network-aware, device-integrated, rich graphics mobile applications using JSR 226, 248, 287, 290