the mhealth case in india

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Telco-led transformation of healthcare

service delivery in India

The mHealth

Case in India


The mHealth Case in

India

HIGHLIGHTS

India’s healthcare system is ripe for innovation.

Over 75% of healthcare costs paid out-of-

pocket create a consumer driven market

capable of rapid change. Using technology

to enable greater access to care at a lower

price point is critical

The paper presents the opportunities for mHealth

adoption in rural and urban markets, and

explores the role that telcos can play in the

delivery of mHealth services in India


What is mHealth and its different levels?

Information service

Enabling service

Transformative

service

The lowest tier of

mHealth services

One way

communication or

messenger –board

style question and

answer services.

Lacks interaction

and personalization

Share information

between patients and

healthcare providers

They start to function

as substitutes for

traditional care

Includes tele-

consultation, SMS

prescription etc

Bridges gap from

enabling services to

transformative services

when objective

healthcare data can be

collected.

Mostly limited to health

care data which is

limited to diabetics and

cardio-vascular

diseases

mHealth is the delivery of healthcare services or information with a mobile

phone. In India, the low internet penetration rates and high mobile usage is

bound to spur more mHealth services rather than eHealth (online)


Consumers with low mobile spending are price conscious and are either unable or

unwilling to pay for high-cost, facility-based private healthcare.

Individuals with lower monthly mobile spending are significantly more likely to believe

that mHealth services is easier to use than the services they are currently receiving.

The Appetite for mHealth in India

mHealth has potential to

fill the gaps in the

system by providing

expanded access at a

lower cost.

Figure 1: mHealth Awareness and Usage Levels

Source: Wipro and IAMAI Study, 2012


Key drivers and Barriers of mhealth in India

KEY BARRIERS

Security and privacy of healthcare

information is always a concern. And

apart from complexity, willingness

to pay and a lack of value are often

cited as barriers KEY DRIVERS

mHealth serves as a convenient

way to access high quality

information, save costs and

improve health management

mHealth Barriers


mHealth Drivers



Rural Health: Expanding Access in a One-to-Many Approach

• Rural areas face the biggest shortages of healthcare capacity in India. mHealth has the

potential to supply cost-effective care to rural India

• For mHealth to succeed in rural areas a combination of human resources, improving

supply chains, providing micro-insurance and using low-bandwidth applications are needed

Human Health

Enabler

a competent

individual willing to

invest in a phone

and the required

accessories

Supply Chain

Improvement

Medical supply and

purchasing

capabilities can be

expanded via

mobile enablement

Micro

Insurance

Low cost plans can

provide basic

diagnostic & care

services while

remaining affordable

Technology

The rural mHealth

market will continue

to grow with

consumer demand,

technology adoption

and infrastructure

improvement


Urban Care: Providing Transformational mHealth Monitoring Services

• Urban individuals, especially those in higher income brackets, present a completely

different market opportunity

• Convenience and the best quality of care outweigh cost for this segment

Services that showcase partnerships between respected

healthcare providers and technology-enabling

organizations are likely to increase the perceived value

At the highest level of value-add and cost, 24/7 monitoring

could be conducted


The Telco mHealth Opportunity in India

Guaranteeing Quality of Service

To encourage mHealth adoption, telcos will need to deliver assured,

affordable connectivity, especially in rural areas where connectivity is sparse.

Providing Hosted Infrastructure Services

To reduce capital costs, telcos can offer infrastructure resources on a cloud-

based pay-per-use model

Delivering Managed Security Services

They can help address data security concerns cost-effectively by providing

managed security services

Managing Integration Complexity

They can also leverage their ownership of network and IT assets to own end-

to-end system integration and service delivery

With their vast customer reach and access to network and infrastructure resources, telcos

can play a critical role in the delivery of mHealth services


Conclusion

mHealth can potentially transform the healthcare landscape in India by

improving healthcare access for the vast underserved rural markets and

enhance patient care for urban consumers. However, rural and urban

markets in India have distinct requirements and need different adoption

strategies along with a pivoting role played by telcos.


For more details please visit the link below:

http://www.wipro.com/documents/the-mHealth-case-in-India.pdf













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