Israel-India Med4Dev Hackathon You Bring the Innovation - We Bring the Market

Did you know? Healthcare is one of the largest and fastest growing sectors in India. Worth US$ 100 billion in 2016, it is expected to reach US$ 280 billion by 2020.  The over 75% of healthcare costs paid out-of-pocket create a consumer-driven market capable of rapid change.

India is thirsty for cost-effective healthcare solutions for its growing population.

In recognition of this extraordinary potential, the Pears Program for Global Innovation, Start-Up Nation Central, mHealth, Creators, MATIMOP and the Israel Export Institute are joining forces to support Israeli innovators from the healthcare sector in their efforts to enter and penetrate this challenging and highly rewarding market.

What are we offering? ‣ Within the framework of the India-Israel Med4Dev Hackathon, we will bring together innovators,

healthcare professionals, corporate partners and investors from July 22nd to 24th, 2016 in four locations: Tel Aviv, Bangalore, Hyderabad and Mumbai.

‣ Join us, for the unique adaptation track - Israeli companies that wish to adapt existing medtech products to target the Indian market, addressing healthcare challenges of low and lower-middle income consumers. Companies will be connected with key industry and healthcare leaders and get the opportunity to pitch to investors searching for breakthrough products for the Indian market.

Why? We have the technology - they have the market expertise The needs in India often do not match those of the western market. Understanding the target audience, price factors, business models, key needs, stakeholders, design, local conditions and go-to-market strategy are critical to adapt and customize Israeli products for the local Indian market.

How will it work? 6 June

‣ Join us at the “Israel-India Med4Dev Hackathon – Adaptation Track” information event at the Israel Export Institute from 9:30 to 11:30 – we will be there to answer all your questions regarding this challenge and the Indian partners involved!

6-22 June

‣ Israeli companies interested in the program apply with a specific existing product. (Preferably one that is already being sold in another country)

‣ Israeli companies define the skills required on the Indian side in order to adapt the product for the Indian market (Distributor is not a skill)

‣ Applications are reviewed on a rolling basis, meaning that the earlier a company submits its forms, the faster we are able to assess the potential compatibility of its products and connect them to most relevant partners on the Indian side.

22 June - 5 July ‣ Selected participants are matched with Indian counterparts.

5-22 July ‣ Israeli participants will be provided with webinars, video conferences, virtual hospital tours and a

framework of knowledge in order to bridge the knowledge gaps they have regarding the Indian market.

‣ Israeli and Indian counterparts develop dialogue and familiarity with the product.

22-24 July - Hackathon ‣ 3-day event taking place simultaneously in Tel Aviv, Bangalore, Hyderabad and Mumbai with 35

partners dedicated to intensively hacking the adaptation process.

45 days after the Hackathon ‣ Israeli participants and their Indian counterparts are offered a 45-day light-touch mentoring process to

continue the development of the adapted product.

‣ They are then given the opportunity to pitch the new adapted product to leading partnering Indian investors.

‣ They also become eligible to apply to the Product Adaptation Program of the Office of the Chief Scientist and MATIMOP - a grant of up to 50% of expenses for projects focused on the adaptation and customization of their product for the Indian market.

6 June

India focused event with Israeli companies & start-ups and Indian VC

22 June Beginning of July

Application deadline Connecting Israeli companies with Indian need knowers

Knowledge sharing in teams

Virtual tour of hospitals

Webinars

Follow up mentoring with winning teams (45 days). Presentation of top adaptation ventures to leading Indian VCs

Opening of adaptation track; application process on a rolling basis

8-22 July

Hackathon

Acceleration Process22-24 July

For further information and registration to the June 6th event, please write to: med4dev2016@gmail.com