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SARAH EVANS sarahsfav.es I @PRsarahevans I 224.789.8314

People remember it Involves an emotional connection Relatable Written, visual and audio Share, care or swear! GREAT CONTENT

YOUR SELFIE (i.e. workflow) 1. CONTENT IDENTIFICATION AND CREATION 2. PLATFORM-SPECIFIC APPS AND TOOLS 3. MARKETING AND AUTOMATION SOCIAL TOOLS 4. ANALYTICS AND MONITORING

CONTENT IDENTIFICATION & CREATION Share your favorite tools during this talk, use #socialfresh.

STORIES, TRENDS & CONTENT POPurls (URL trends from all over the web) (http://popurls.com/) Websta (Trending on Instagram) http://web.stagram.com/hot/ Rebloggy (Trending on Tumblr) http://rebloggy.com/trending_tags Viral Video Chart http://viralvideochart.unrulymedia. com/all PinAlerts (Pinterest alerts) (pinalerts.com) Facebook trends (Facebook home page) Google Top Searches http://www.google.com/trends/hottr ends) Trending on YouTubehttps://www.youtube.com/t rendsdashboard Boardreader (forum search engine) (boardreader.com) #tagboard: search any hashtag across most social networks (http://tagboard.com) Sarah Evans Sevans Strategy 2014

SlideShare Reddit Feedly (iOS and Android) RSS feeds IFTTT and/or Zapier Flipboard Google Trends or Hot Searches STORIES, TRENDS & CONTENT Sarah Evans Sevans Strategy 2014

Social EdCal Tools Productivity and collaboration tools, like Asana or BaseCamp where you can assign deadlines; Plugins, like Edit Flow and CoSchedule ($10 month) for Wordpress that sync with iCal and Google Calendar; High output products, like DivvyHQ that are platform agnostic, create multiple calendars; Good, old-fashioned spreadsheets, like Word or Google Spreadsheets; or Workhack: Evernote, Google Drive, Google Calendar

BUT, WHAT ABOUT PHOTOS? Latergramme (browser and iOS): for Instagram Viralwoot or ViralTag (browser) for Pinterest DoShare (Chrome plug-in): for Google+ Evernote (browser, mobile) Buffer (browser and mobile): Facebook, Linkedin Have a better way to manage photos? Share now: #socialfresh.

AUTOMATE THE WEB Zapier Integrates with services, like Gmail, Mailchimp, Salesforce More business and enterprise in nature Example: Add a MailChimp subscriber to a list from Wufoo form Freemium (100 tasks per month, 5 zaps) IFTTT More free services and social (e.g. Twitter, Facebook, Etsy, Google) Limited to certain types of tasks Limited to a certain number of actions Completely free

View my public IFTTT recipes at: ifttt.com/p/sarahevans

3RD PARTY INVOLVEMENT Twibble (twibble.io): publish content from any RSS feed to Twitter (with imagery) Triberr: find other bloggers to share your stuff (2.5 out of 4 stars) RoundTeam (roundteam.co) ($): Connect your Twitter account and let others contribute

As a digital correspondent, I have to be able to create and share content on the fly

MY TOP 10, CANT-LIVE-WITHOUT LIST, THAT WONT COST YOU A DIME 1. Buffer 2. IFTTT 3. RebelMouse 4. SocialMention 5. Wedgies 6. Evernote 7. Rafflecopter 8. Twitter mobile notifications 9. Over 10. 8mm

TABLET TO: CAPTURE, EDIT & SHARE iOgrapher ($65) Wide angle lens ($20- 30) Shotgun mic ($200- 300) Tripod ($30-70) LED light ($50-100) I have the case with me if you want to see it.

ADDITIONAL CONTENT CREATION TOOLS Screenr (web-based screen recorder) Canva (Facebook covers, invites, blog content) SoundCloud (audio) Timetoast (shareable, embeddable timelines) Givver (donate via tweets) ThingLink (make images interactive) (thinglink.com) Piktochart (infographic creator) Share your favorite tools during this talk, use #socialfresh.

THE PINTRISTIFICATION & INSTAGRAMIZATION OF CONTENT If you like it, then you should have put a filter on it. EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO

PRO TIP: Use Google Reverse Image Search to find proper attribution for any photo you or your brand does not own. http://images.google.com/

9 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE Phonto (iOS & Android) Over (iOS only) PicFrame (iOS & Android) Phoster (iOS only) VSCOcam (iOS & Android) Screenshot (iOS & Android) GifBoom (iOS & Android) A Beautiful Mess (iOS & Android) PhotoRepost (iOS & Android) Add to this list with #socialfresh and tag me @PRsarahevans!

iMovie (iOS) 8mm (iOS & Android) ChatterPix (iOS only) Directr (iOS only) YouTube Capture (iOS & Android) 10 APPS FOR CREATING GREAT VIDEOS FROM YOUR PHONE WeVideo (Android only) Lapse It (iOS & Android) Animoto (browser, iOS & Android) Explain Everything (iOS & Android) ABCYa Animate (stop-motion animation) (iOS) Want tips for Instagram and Vine videos? Later. ;)

DESKTOP: CHAMPAGNE TASTE, BEER BUDGET? PicMonkey: give every photo the Instagram look and dimensions Canva: quickly create presentations Facebook covers, blog graphics, book covers, etc LICEcap: record your screen and save as an animated GIF (www.cockos.com)

4 TOOLS TO MANAGE INSTAGRAM Statigr.am web-based Instagram manager with analytics, lets you create a Facebook tab. Repost mobile app where you can browse community content and repost it with attribution (Android + iOS) Latergramme (free) and Postso (paid) web and mobile-based photo scheduling tools Twtrlnd desktop tool to analyze your competitor and/or customer social accounts.

4 TOOLS TO MANAGE TWITTER Hootsuite: (any size business, even for enterprise) comprehensive social media dashboard: monitor, respond, track, assign tasks to team members, integrate with your short URL Tweetdeck: (perfect for small businesses, entrepreneurs and startups): owned by Twitter and only monitors Twitter Sharedby: add a custom engagement bar to every link you share Twitter Ads (native): run ads on browser and mobile version, now complete with conversation tracking for mobile and more robust analytics hootsuite.com tweetdeck.com sharedby.co ads.twitter.com

PRO FACEBOOK TOOL: Swayy Suggests custom content for any Facebook page you connect Also works with Twitter and Linkedin Shows trending topics in your community and circles Share now or later app.sway.co

REAL-TIME & LIVE SHARING Livefyre (with Storify): power blog comments (free), Sidenotes (paid) and LiveBlog, LiveChat and LiveReviews ScribbleLive (just acquired CoverItLive): real-time website updates, live coverage (used by CNN, AP, Mashable, etc) RebelMouse: power a website or blog and update real-time, visualize live conversations, moderate contributors

SOCIAL POLLING wedgies.com Voting links visible Real-time results SMS option (great for live events!) Only polling platform integrated with Tumblr (front end and dashboard)

DISTRIBUTION: WHERE DO YOU SHARE ALL THE THINGS? Website Blog (RebelMouse, Tumblr, Wordpress, MoPro) Social Email Mobile Traditional Create your arsenal, or add to content checklist

SYNDICATION & DISTRIBUTION AtContent: http://atcontent.com/Studio/Text/8694 879586578442R.textproject/ Taboola ($2,000 per month) or $525 per week Sign up for scribal http://scribol.com Sign up for simplereach http://simplereach.com/ Set up SharedBy.co Linkedin ad Viral Content Buzz http://viralcontentbuzz.com/ Submit to Yahoo Contributor Network https://contributor.yahoo.com/account/ Submit to CNN iReport http://ireport.cnn.com/ If it's a compelling image, share via IMGUR http://imgur.com/ Share via Scoop.it http://www.scoop.it Post to glipho http://glipho.com/sarahevans/desk Link your post to an answer in Quora https://www.quora.com/ Link your post to an answer in Yahoo Questions and Answers http://answers.yahoo.com/question/index ?qid=20090113091544AAepYhS Create slides of your content and send to Slideshare If you're a journalist, add to your MuckRack portfolio http://muckrack.com IF THIS IS A MEME or VIRAL IMAGE, submit to Know Your Meme http://knowyourmeme.com/photos/trending Google News http://support.google.com/news/publisher/bin /bin/static.py?hl=en&ts=2394225&page=ts.cs&from =191208

MARKETING & AUTOMATION TOOLS

A FEW I KNOW & LOVE Hubspot: email marketing, customer engagement, pipeline, social ads (small to large business) Moz: Inbound marketing Rankings, links, social, SEO opps, customer repots, research tools (small to large business, entrepreneurs, anyone, really!) Marketo: email and campaign management, budget and marketing calendar, social sharing Eloqua/Oracle: web conferencing, content marketing apps, CRM, Facebook Insight Management, Twilio SMS & Pic messaging, event check-in, predictive lead scoring (large, enterprise, franchise)

ANALYTICS & MONITORING

WHICH IS RIGHT FOR YOU? socialmention: quick, free social media search, shows current social trending topics, segment by type of social (e.g. microblogs, images, videos, etc) UberVU (owned by Hootsuite): brand insights, monitoring, social replies, analytics, smart reports (small and medium size businesses with active social networks) BrandWatch: Fully comprehensive and sophisticated social/web landscape (medium, large and enterprise Radian6/Salesforce: listen, publish (Buddy Media) and advertise (social.com) Twitter Certified and Facebook Strategic Preferred Marketing Partner, integrated CRM, service cloud (large, enterprise and great for customer service) PRO TIP: Bitly or awe.sm (just acquired by Unified)

LOOKING FOR GUEST BLOGGING OPPORTUNITIES? MyBlogGuest GuestBlogIt BloggerLinkUp BlogSynergy Guest Blog Genius Guestr BlogDash PostJoint Copy for Bylines Guest Blogging Websites Fizz Niche Technorati's directory of blogs Alltop Google Blogsearch Best of the Web Blogs On Top List blog directory

FAVE ANIMATED GIF SEARCH ENGINES http://www.giphy.com http://www.gifbin.com/ http://www.gifstache.com/ http://forgifs.com/gallery/mai n.php http://gifsoup.com/ http://giftube.com/ http://iwdrm.tumblr.com/

MORE? Email prsarahevans@gmail.com or tweet @Prsarahevans me.