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DIGITAL TIPS & TOOLS FOR CONTENT CREATORS & MARKETERS#100tips I #socialfresh

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comSARAH EVANSsarahsfav.es I @PRsarahevans I 224.789.8314

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comHOW THIS WORKS:MUST-HAVE, TOPS list of tools, apps, productsBREAK IT DOWN by platform:FacebookSnapchatInstagramTwitterSpecial segment: LIVE VIDEOStrategy will be sprinkled throughoutTAKE IT HOME with specific tactics and hacks

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comWHERE DO YOU (LIKELY) NEED TO BE IN 2016?Facebook (1)Snapchat (2)Instagram (3)Twitter (4)YouTube/LIVE (5)

and

People are fleeing Vine.

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.com

TOP 12 APPS CANT-LIVE-WITHOUT CONTENT CREATION APPS Buffer Later RebelMouse SoundCloud Bitmoji SoundCloud

EvernoteRepost SnapchatOver CanvaiMovie

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comBlue Yeti mic Monster Element headphones Lumee case Smartphone lav mic Kenu stand

TOP 10 PRODUCTS I CANT-LIVE-WITHOUT Multi device chargerBackup batteryPhotojojo plug in light Selfie stickLivestream software

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comCustom Snapchat geofilter designer ($150-300)Podcast transcription Facebook ads LIVE studio Switcher Studio*TOP 10* THINGS IM PAYING FOR RIGHT NOWGood lightingTwitter adsSoundCloud Pro PicMonkey Pro Later Pro*

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comWE LIVE IN THE FACEBOOK LIVE, SNAPCHAT, STORIES, EMOJI, MUSICAL.LY ERA

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comLETS TALK FACEBOOK

Honestly, Facebook video sees more engagement than ANYTHING else (native as Facebook LIVE).People spend 3x longer watching video which is Live compared to video which is no longer Live - Facebook Product Manager Vibhi Kant

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comWHY GO LIVESomething spontaneousHot button issue(s), commentary Interviews are greatBTS, different camera angle of an eventCreate a regularly scheduled programDONT try to do too much from a phone or tabletTIP: Save the video to your camera roll when done

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comFOCUSING ON: FACEBOOK LIVEPromote with an image and update BEFORE you go liveVerify your connectionLet followers know they can follow your live broadcasts Broadcast AT LEAST 20 minutesREPLAYS will increase your engagementPromote it with an ad after the broadcast

Reached 15K people in less than 24 hours

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comLIVE TAKEOVER OR GUEST HOSTGuest host creates content from their public page, you promote and boost from brand pageMake sure guest host promotes with their public page (not a personal page)Brand is able boost LIVE post from the brand pageNeed to get follow up results from guests public page insights

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comMUST-HAVE LIVE TOOL: LIVE STREAMING SOFTWARE WirecastBroadcast to multiple servers simultaneouslyAvailable for Windows and Mac$495-$1,000+Tons of add-on optionsAdditional productsTelestream.com

OBSBroadcast to multiple servers simultaneouslyAvailable for Windows, Mac and LinusOpen APIPlugins availableFREEObsproject.com

**Switcher StudioRec and broadcast to Facebook Live, YouTube and moreAdd graphic overlaysiOS app$25/moScreen sharingTransitions and effects

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comPRODUCED VIDEOS STILL WORK, TOOFor the stuff your customers really care aboutAfter the live video, we created an edited version to promote via an adAble to view without soundAdded short, concise captions

62K unique views; 70K video views

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comBUT, LETS GET BACK TO LIVE

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comLIVE, VIDEO & LIVE!Facebook Live Live.ly Periscope Tumblr LiveYouNowKanvasUpcloseYouTubeYouTube Live Busker (lots of apps!)Podcasts (even live)

Hubspot, June 2016

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comTHE SET UPComputer for live video softwarePhone manage camera or additional anglePhone and tablet tripodsTablet PeriscopeLavaliere microphoneMobile lightingHeadphones BONUS: smartphone lensBONUS: Mevo camera

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comMEVO CAMERA by Livestream

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.com81% of people mute ads-@KPCB INTERNET TRENDS 2016(and if you have sound turned of on your phone you dont get Snapcht audio)

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comCAPTION EVERYTHING!HIGH END: CaptionMaker http://www.telestream.net/captioning/store.aspLOW END: Do it yourself with oTranscribe http://otranscribe.com/ YouTube: CC serviceAdd a sound icon on your photos and videos

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comLEDE & CAPTIONOnly 65% of viewers who watch the first three seconds of a video will keep watching to at least the ten second mark, and only 45% will continue on for 30 seconds. https://www.facebook.com/business/news/updated-features-for-video-ads

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comSNAPCHAT

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.com

SNAPCHAT

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comSNAPCHAT

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.com

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comWAYS TO MARKET (COST)On-Demand Geofilters (https://www.snapchat.com/on-demand)Snapchat Ads (10 second, full screen video ad that appears in context of other snaps) Sponsored lenses

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comSnapchats ads API could cost advertisers $100K minimum, which is significantly lower than Instagrams minimum of $500K when it first opened the platformDigiday, June 2016

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comWAYS TO MARKET (FREE)Direct messages and chat (It goes down in the DM)Takeovers!Non-ad based geofilterFan screenshotsRun your own contest with a CTA(even Mashable has people share via Twitter and/or Instagram with a hashtag)

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comON A BUDGET GEOFILTER RESOURCESMake Shake:https://www.themakeshake.com/https://www.geofilterplace.com

Music: musicsnappy.chat

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comCONTENT TIPS:Repurpose content ideas youre sharing on other networks. Storyboard itTest it via memories to see how it flowsUse geostickers (when possible)Use bitmojiMake it fun!Download your faves so you dont lose them

Find what you do best, dont just copy othersenter Snapchat improv...

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comOH NO SHE DIDNTSay hello to Auntie MildredMost engaged with snapsSparked lots of DM conversationsRepurposed content for other social networks to promote Snapchat presence

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comTIP: Add stickers, draw

FACEBOOKSNAPCHATI did this all from my phone! Thanks, Canva.

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comTIP: STORYBOARD FROM CAMERA ROLL WITH MEMORIES

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comHOW TO PROMOTE YOUR SNAP CODEPeople use your Snap Code (like a QR code) to easily follow you on the appUse it as a profile photo on other social networksInclude it in email signatureAttach it with Facebook commentsShare in e-newsletterCTA at the end of every blog postMORE IDEAS?

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comSNAPCHAT: HACKEmbed the Unofficial Snapchat Button on your website (or anyones)Get a hi-res version of your Snapcode or get a new onehttp://snapchat-blog.com/post/118125076830/snapcodesCheck out GhostCodes for new people to followUse app CoolFonts to make snaps unique

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comINSTAGRAMInstagram brands enjoy regular engagement with 4 percent of their total followers. On networks like Facebook and Twitter, engagement is less than 0.1 percent (via Forrester and Buffer).

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comTEENS HACKING THE SYSTEMLB: ask someone to like your photo and youll like one backRow for row: ask someone to like an entire row of your photos and youll like a row backFirst or first for first: Asking someone to like your most recent photo and youll do the sameInstant: like someone back instantly

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comINSTAGRAM INSIGHTSFor business accounts onlyRecently rolled outGo to settings to change to business accountAllows you to create ads (through Facebook) and view results Promote posts from the post itselfInclude phone, email and address in your bio

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comINSTAGRAM INSIGHTS

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comNEW! INSTAGRAM STORIESIt doesnt have to be Instagram Stories vs. regular Instagram vs. SnapchatEach can do something special, uniqueFor example:Regular Instagram: go back to how it used to be: beautiful, still photosInstagram Stories: behind the scenes, with movement, audio, temporary things that support your brandSnapchat: Unique, fun and engaging

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comINSTAGRAM STORIES: HACKInstall Chrome IG Story to watch friends stories in your browserOnce installed, log out and then back in on the desktop for it to workClick on anyones profile to viewRight click on profile icon to download the StoryMy friend, @JoannaSimkin, makeup artist ------------------->

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comUSE THAT URL FOR PROMOOutside of placing Instagram ads, you still cant share linksexcept in your bio.

Change your link for each new promotion and include: ***link in bio*** in your caption.

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comWORK THAT PROFILEUse emoji in your profile nameAdd usernames for other social networksInclude most-used hashtagsDirect people to click your link

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comWORKFLOW: SPECIAL FOLDER FOR INSTA-APPS

Boomerang ------------>Flipagram ------------>Later ------------>Tempo ------------>Repost ------------>Instagram ------------>Others???Share your fave insta apps with hashtags #SocialFresh and #100tips

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comBEST TOOL FOR MANAGING MULTIPLE INSTA-ACCOUNTS THAT MAKES YOU FEEL LIKE SUPERMAN OR WOMAN

LATERlater.comTweet them at @latermedia

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comWHAT CAN YOU DO WITH LATER?Plan your entire Instagram editorial calendarView visual layoutFrom mutliple devicesManage multiple accountsAdd contributorsManage group (paid account)Repost (from posts youve already liked)Comment on posts (paid account)

Free plan = 30 posts/month for 2 social profiles

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comQUICK TWITTER TIPS

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comTWITTER TIPSTwitter stickers, clickable and searchableTwitter ads, so easy from mobileUse your bioPin most important tweet, then promoteInclude relevant hashtags in your bioTwitter Memories is changing

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comPERISCOPEThe holy grail of Twitter and live video (will not work with livestream software)Hashtag your title/tweetSave your broadcast for later useEmbed broadcast on your blog or website by embedding tweetReduce spammers and trolls: enable only users you follow can chatCreate excitement by hosting a private broadcast Turn on precise location sharing if you want to promote the locationUse a second device if youre doing a comprehensive live feed (typically iPad on a tripod)

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comPODCASTING STILL RULESLow-cost barrier to entry1-2 hours planning20 to 30 minutes30 minutes to 1 hour editing10 minutes to upload10 minutes to promoteEasy distributionLearn how to tag for Google

Its your own radio show

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comCONTENT & PRODUCTIONUse a tool, like Evernote to easily capture, edit and access show notesInvest in a good microphone (Blue Yeti)Easy-to-use software (GarageBand or Audacity)Include a video (live or produced) version as it becomes more popular (think Mike & Mike)

No one can see you podcasting

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comPODCAST TOOLSPodcast micSoundCloud (plus an app)Freesound.orgCall recorder plug in for Skype ($30)Garageband or AudacityCover artwork

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comPODCAST DISTRIBUTIONiTunes http://podcastsconnect.apple.comSoundCloud Stitcher (need at least 5 episodes)iHeartRadioOvercastSpreakerBlubrry.com

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comTHATS A LOT OF STUFFAnd weve just touched the surface

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comFREEBIE PROMO ARSENALShare on ProductHunt Schedule a compelling AMA on RedditSeed product in advance with influencersHost Facebook Live Q&A with founderLaunch a giveaway, share news, hashtags via TwitterWrite guest post(s) for popular industry blog(s)Highlight brand photos, hashtags on InstagramPitch to be a guest on popular industry podcastsShow BTS of your launch on Instagram StoriesCreate funny animated GIF series for TumblrHost a 24 hour story on SnapchatConnect with industry-related peeps on LinkedinWrite a long-form, thought provoking piece on MediumLETS SAY YOURE LAUNCHING A NEW PRODUCT IN THE TECH WORLD

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.comPLATFORM-SPECIFIC STARS & INFLUENCERS ARE SUPER RELEVANTThey amplifyThird-party credibilityExtension of your brandPromote one anotherDoesnt look so corporate

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.com

: sarahsfav.es: sarahsfaves: PRsarahevans: sarahevans: prsarahevans@gmail.com: 224.789.8314

: sarahsfav.es I : sarahsfaves I : PRsarahevans I : sarahevans I : prsarahevans@gmail.com