income generation laura beduz, louisa evans, gustavo grandal montero, sarah perry, catherine sharp
TRANSCRIPT
Income GenerationLaura Beduz, Louisa Evans, Gustavo Grandal Montero, Sarah Perry, Catherine Sharp
Introduction Reasons for charging History Chargeable services The future of income generation Planning and surrounding issues Conclusion
Reasons for Charging Cover costs Allowing additional services Profit Deterrent (fines, ILLs, printing)
History 1 1950s & 1960s: public libraries overdue charges postage for book reservations non-residents & non-affiliated (& academic) 1970s: fees for online databases (per enquiry) 1980s: new services - multimedia journal subscriptions regular
History 2 1980s onwards: information as commodity Fee-based information services Move from nominal to market pricing Political difficulties:
charging for NEW services, not those previously free
Chargeable Services v Basic Basic free (legal obligations) What is ‘basic’? Categories of chargeable services:
regulatory (punitive): fines, lost books
special services
SLAs
Chargeable Services: cost recovery
Photocopying Printing Audio/visual loans Book loans
(academic, for external members)
Reference access Reservations &
ILLs Withdrawn stock Enquiries
‘Commercial’ Services Room hire Publications Professions (solicitors etc),
business, industry Research (time defined) Bibliographic: course materials etc
Exploiting Collections Digitising collections Images, art, journals,
books Methods:
sell content onlinesubscriptionsadvertising; linkssponsorship; ‘adopt a book’ schemes
‘Adopt a book’
Planning Assessing need for
services Assessing willingness
to pay Resources & skills
available; staff training Realistic forecasts;
business plans Market research
Relationship with users IP rights Reputation & purpose
of organisation Duty of care to items;
inappropriate use Systems & setup costs
Pricing Objectives? Average-cost Price discrimination Usage Concessions (avoiding discrimination)? Service Level Agreements (SLAs) Consistency and openness
Price discrimination
Transparency
Conclusion Charging increasingly important issue Not ‘do we charge’ but ‘how do we charge’? Service, not income, should be priority