in collaboration

with

WEBRANKING 2015

@tiniscapin

MARTINA SCAPINConsultant @Lundquist

“The latest trends in the Webranking 2015”

The latest trends in the Webranking 2015 – 2016

Research

15 December, 2015

Page 3

What is Webranking?

19thinternational edition, 14th

in Italy

70 companies included

802 companies ranked globally

460+ replies to two surveys

= A communications stress test

15 December, 2015

Page 4

The Communications Stress Test

20152014 VS

Who passed the stress test?

Passed (50 points or more)

Held back (between 30 and 50 points)

Failed (less than 30 points)

15 December, 2015

Page 5

Who Makes the Top10 this Year and Why?

15 December, 2015

Page 6

Mind the gap: Stakeholder expectations vs what companies actually offer

15 December, 2015

Page 7

Convincing the market

What the market wants….

What our research says….

Gap between supply and demand

Analysts

Italian

companies

European

companies

Financial objectives Strategy

Note: Webranking by Comprend 2015 – 2016

The graph represents the difference between stakeholders expectations (% of those who consider

certain information important) and what companies actually offer (% of companies offering the

information)

15 December, 2015

Page 8

Sustainability – creating value

Some one didn’t get the memo…

What our research says… Italian

companies

Italian

companies

Note: Webranking by Comprend 2015 – 2016

The graph represents the difference between stakeholders expectations (% of those who consider certain

information important) and what companies actually offer (% of companies offering the information)

European

companies

Target

(environmental

and social)

Gap between supply and demand

15 December, 2015

Page 9

Open to dialogue?

But this is what stakeholders want….

This is what companies are presenting….

15 December, 2015

Page 10

Why do we do it

To help companies understand these guys

14TH WEBRANKING AWARDS

#webranking

EUROPEAN SEMINAR

ON DIGITAL CORPORATE COMMUNICATIONS

in collaboration with

&