the #jkfloodrelief.org story
TRANSCRIPT
@parrysingh
“Public Goodwill to Positive Action” !
JKFloodRelief.Org Initiative Leadership Lessons
A guide for Digital Communities
This is the story behind JKFloodRelief.Org !
A volunteer initiative that came about within 24 hours to channelize public goodwill into action for JK Floods rescue &
relief !
Perhaps one of the largest to leverage digital tools to complement & catalyze the fantastic on ground efforts by
thousands of brave volunteers !!
We hope this documentation is a guide for similar efforts anywhere in the world
On the night of September 6, several areas in Jammu & Kashmir got flooded.
!This was caused by unprecedented rain, highest in 100 years
!Srinagar, the capital was submerged with water up to 15-20 ft in
some areas & entire villages were wiped out !
Over 500,000 were stranded !!!!!!!!!!
Before After
8 days later….
Hundreds of tons Relief Material
12000 Rescue Leads
30 Corporate Partners
26 Collection Centres
On Ground Relief Centres
#JKFloodRelief.Org !
One of the largest citizen driven initiatives at scale
Global Footprint
PROMPT SETUP
1
PARTNER WITH EXPERTS !!!!!
3
COMPLEMENT ON GROUND
EFFORTS !!!
4FOLLOW UP
FOR CLOSURE !!!!!
5
2
!CLEAR
COMMUNICATION !!!!
5 steps to create communities like #JKFloodRelief
Setting up !
Response Led !
Communities
Real Time platforms enable Real Time communities
JKFloodRelief.Org core members
RESPONSE LED COMMUNITIES !
COMMON CAUSE DISTRIBUTED LEADERSHIP AMORPHOUS STRUCTURE
!
!!!Citizens Non-core
Corporate Partners
Govt.
Non Profits
IMPACT
CoreRESPONSE
LED COMMUNITY
COMMUNITY ECOSYSTEM
FORCE !
MULTIPLIER
Communicate !
Clearly !
Consistently !
!
Speed trumps perfection : Hashtags channelize action instantly
COMMUNICATION !
REINFORCE
COMMUNICATION !
REINFORCE !!
A Hashtag + Call to action is a powerful force
COMMUNICATION !
REINFORCE
BANNERS: Powerful Causes need Communication that’s Direct
COMMUNICATION !
REINFORCE !!
Change messages as you build digital assets
COMMUNICATION !
REINFORCE LISTEN
!
Become an information switchboard
COMMUNICATION !
REINFORCE LISTEN SHARE
!!
Share problems & resolutions
Share problems & resolutions
COMMUNICATION !
REINFORCE LISTEN SHARE
!!
Share problems & resolutions
COMMUNICATION !
REINFORCE LISTEN SHARE
!!
Share achievements & challenges
COMMUNICATION !
REINFORCE LISTEN SHARE
!!
Develop !
Partner !
Ecosystem
PARTNER ECOSYSTEM !
EXPRESS SPECIFIC NEEDS !!!
Needs change daily
Daily needs update
Articulate specific needs to generate partner interest
PARTNER ECOSYSTEM !
EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS
!!
Promote partner activities
PARTNER ECOSYSTEM !
EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS
!!!
Share proof publicly
Sep 9 9 Partners
Sep 9 19 Partners
Today 28 Partners
PARTNER ECOSYSTEM !
EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS
!!!!!!!
Be a genuine source for the best option…promote even if you’re not a partner
PARTNER ECOSYSTEM !
EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS
!!!
PARTNER ECOSYSTEM !
EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS
EMPOWER !!!!!
Do what you do best…hyperlink the rest
PARTNER ECOSYSTEM !
EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS
EMPOWER !!!!!
Empowerment knows no borders
Complement
Catalyze
On ground efforts
COMPLEMENT OFFLINE !
VOLUNTEERS !!!
Volunteering is infectious…share the efforts
COMPLEMENT OFFLINE !
VOLUNTEERS !!!
The real action is on ground
COMPLEMENT OFFLINE !
VOLUNTEERS NON PROFITS
!!!
Crowdsource a humanitarian FedEx
COMPLEMENT OFFLINE !
VOLUNTEERS NON PROFITS
!!!
Crowdsource a humanitarian FedEx
COMPLEMENT OFFLINE !
VOLUNTEERS NON PROFITS
!!!
Information channel for on ground agencies
COMPLEMENT OFFLINE !
VOLUNTEERS NON PROFITS GOVERNMENT
!!!
Curated information for official relief efforts
COMPLEMENT OFFLINE !
VOLUNTEERS NON PROFITS GOVERNMENT
!!!
Remember the real heroes
COMPLEMENT OFFLINE !
VOLUNTEERS NON PROFITS GOVERNMENT
!!!
Coordinate with government efforts
!
Reassess !
Follow up !
Closure !
FOLLOW UP !
REGROUP !!!
Regroup at pivotal stages
FOLLOW UP !
REGROUP REASSESS
!!!!
Reassess needs from Rescue to Relief to Rehabilitation
FOLLOW UP !
REGROUP REASSESS
!!!!
Help people get back to their normal lives
FOLLOW UP !
REGROUP REASSESS
!!!!
Continue to be a “post-peak” information source
FOLLOW UP !
REGROUP REASSESS CLOSURE
!!!!
Accountability to partners & volunteers
SETTING UP RESPONSE COMMUNITIES !
COMMON CAUSE DISTRIBUTED LEADERSHIP AMORPHOUS STRUCTURE !
1
PARTNER ECOSYSTEM !EXPRESS SPECIFIC NEEDS
RECOGNIZE PARTNERS EMPOWER !!!!
3
COMPLEMENT OFFLINE !VOLUNTEERS
OFFLINE AGENCIES GOVERNMENT !!!
4
FOLLOW UP !REGROUP REASSESS CLOSURE !!!!
5
2
COMMUNICATION !REINFORCE
LISTEN SHARE !!
5 steps to create Response driven communities like #JKFloodRelief
Scale for other efforts
!!!
Common Interests can be channelized for specific response !!
Digital tools enable crowdsourced action !!!
Scale isn’t always resource intensive !!
Speed trumps perfection !!!!
!To the thousands of selfless, faceless & committed
public volunteers & Army personnel on ground who made this possible
!Thank You
!!
A V O L U N T E E R D R I V E N I N I T I AT I V EJ K F L O O D R E L I E F. O R G
JKFloodRelief.Org is now INCrisisRelief.Org @INCrisisRelief