the #jkfloodrelief.org story

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@parrysingh Public Goodwill to Positive ActionJKFloodRelief.Org Initiative Leadership Lessons A guide for Digital Communities

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The story of how ten volunteers got together to put together the most well coordinated data and relief response to the J&K Floods. A presentation by @ParrySingh

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Page 1: The #jkfloodrelief.org Story

@parrysingh

“Public Goodwill to Positive Action” !

JKFloodRelief.Org Initiative Leadership Lessons

A guide for Digital Communities

Page 2: The #jkfloodrelief.org Story

This is the story behind JKFloodRelief.Org !

A volunteer initiative that came about within 24 hours to channelize public goodwill into action for JK Floods rescue &

relief !

Perhaps one of the largest to leverage digital tools to complement & catalyze the fantastic on ground efforts by

thousands of brave volunteers !!

We hope this documentation is a guide for similar efforts anywhere in the world

Page 3: The #jkfloodrelief.org Story

On the night of September 6, several areas in Jammu & Kashmir got flooded.

!This was caused by unprecedented rain, highest in 100 years

!Srinagar, the capital was submerged with water up to 15-20 ft in

some areas & entire villages were wiped out !

Over 500,000 were stranded !!!!!!!!!!

Before After

Page 4: The #jkfloodrelief.org Story
Page 5: The #jkfloodrelief.org Story

8 days later….

Page 6: The #jkfloodrelief.org Story
Page 7: The #jkfloodrelief.org Story

Hundreds of tons Relief Material

12000 Rescue Leads

30 Corporate Partners

26 Collection Centres

On Ground Relief Centres

#JKFloodRelief.Org !

One of the largest citizen driven initiatives at scale

Global Footprint

Page 8: The #jkfloodrelief.org Story

PROMPT SETUP

1

PARTNER WITH EXPERTS !!!!!

3

COMPLEMENT ON GROUND

EFFORTS !!!

4FOLLOW UP

FOR CLOSURE !!!!!

5

2

!CLEAR

COMMUNICATION !!!!

5 steps to create communities like #JKFloodRelief

Page 9: The #jkfloodrelief.org Story

Setting up !

Response Led !

Communities

Page 10: The #jkfloodrelief.org Story

Real Time platforms enable Real Time communities

JKFloodRelief.Org core members

RESPONSE LED COMMUNITIES !

COMMON CAUSE DISTRIBUTED LEADERSHIP AMORPHOUS STRUCTURE

!

Page 11: The #jkfloodrelief.org Story

!!!Citizens Non-core

Corporate Partners

Govt.

Non Profits

IMPACT

CoreRESPONSE

LED COMMUNITY

COMMUNITY ECOSYSTEM

FORCE !

MULTIPLIER

Page 12: The #jkfloodrelief.org Story

Communicate !

Clearly !

Consistently !

!

Page 13: The #jkfloodrelief.org Story

Speed trumps perfection : Hashtags channelize action instantly

COMMUNICATION !

REINFORCE

Page 14: The #jkfloodrelief.org Story

COMMUNICATION !

REINFORCE !!

A Hashtag + Call to action is a powerful force

Page 15: The #jkfloodrelief.org Story

COMMUNICATION !

REINFORCE

BANNERS: Powerful Causes need Communication that’s Direct

Page 16: The #jkfloodrelief.org Story

COMMUNICATION !

REINFORCE !!

Change messages as you build digital assets

Page 17: The #jkfloodrelief.org Story

COMMUNICATION !

REINFORCE LISTEN

!

Become an information switchboard

Page 18: The #jkfloodrelief.org Story

COMMUNICATION !

REINFORCE LISTEN SHARE

!!

Share problems & resolutions

Page 19: The #jkfloodrelief.org Story

Share problems & resolutions

COMMUNICATION !

REINFORCE LISTEN SHARE

!!

Page 20: The #jkfloodrelief.org Story

Share problems & resolutions

COMMUNICATION !

REINFORCE LISTEN SHARE

!!

Page 21: The #jkfloodrelief.org Story

Share achievements & challenges

COMMUNICATION !

REINFORCE LISTEN SHARE

!!

Page 22: The #jkfloodrelief.org Story
Page 23: The #jkfloodrelief.org Story

Develop !

Partner !

Ecosystem

Page 24: The #jkfloodrelief.org Story

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS !!!

Needs change daily

Daily needs update

Articulate specific needs to generate partner interest

Page 25: The #jkfloodrelief.org Story

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS

!!

Promote partner activities

Page 26: The #jkfloodrelief.org Story

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS

!!!

Share proof publicly

Page 27: The #jkfloodrelief.org Story

Sep 9 9 Partners

Sep 9 19 Partners

Today 28 Partners

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS

!!!!!!!

Page 28: The #jkfloodrelief.org Story

Be a genuine source for the best option…promote even if you’re not a partner

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS

!!!

Page 29: The #jkfloodrelief.org Story

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS

EMPOWER !!!!!

Do what you do best…hyperlink the rest

Page 30: The #jkfloodrelief.org Story

PARTNER ECOSYSTEM !

EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS

EMPOWER !!!!!

Empowerment knows no borders

Page 31: The #jkfloodrelief.org Story

Complement

Catalyze

On ground efforts

Page 32: The #jkfloodrelief.org Story

COMPLEMENT OFFLINE !

VOLUNTEERS !!!

Volunteering is infectious…share the efforts

Page 33: The #jkfloodrelief.org Story

COMPLEMENT OFFLINE !

VOLUNTEERS !!!

The real action is on ground

Page 34: The #jkfloodrelief.org Story

COMPLEMENT OFFLINE !

VOLUNTEERS NON PROFITS

!!!

Crowdsource a humanitarian FedEx

Page 35: The #jkfloodrelief.org Story

COMPLEMENT OFFLINE !

VOLUNTEERS NON PROFITS

!!!

Crowdsource a humanitarian FedEx

Page 36: The #jkfloodrelief.org Story

COMPLEMENT OFFLINE !

VOLUNTEERS NON PROFITS

!!!

Information channel for on ground agencies

Page 37: The #jkfloodrelief.org Story

COMPLEMENT OFFLINE !

VOLUNTEERS NON PROFITS GOVERNMENT

!!!

Curated information for official relief efforts

Page 38: The #jkfloodrelief.org Story

COMPLEMENT OFFLINE !

VOLUNTEERS NON PROFITS GOVERNMENT

!!!

Remember the real heroes

Page 39: The #jkfloodrelief.org Story

COMPLEMENT OFFLINE !

VOLUNTEERS NON PROFITS GOVERNMENT

!!!

Coordinate with government efforts

Page 40: The #jkfloodrelief.org Story

!

Reassess !

Follow up !

Closure !

Page 41: The #jkfloodrelief.org Story

FOLLOW UP !

REGROUP !!!

Regroup at pivotal stages

Page 42: The #jkfloodrelief.org Story

FOLLOW UP !

REGROUP REASSESS

!!!!

Reassess needs from Rescue to Relief to Rehabilitation

Page 43: The #jkfloodrelief.org Story

FOLLOW UP !

REGROUP REASSESS

!!!!

Help people get back to their normal lives

Page 44: The #jkfloodrelief.org Story

FOLLOW UP !

REGROUP REASSESS

!!!!

Continue to be a “post-peak” information source

Page 45: The #jkfloodrelief.org Story

FOLLOW UP !

REGROUP REASSESS CLOSURE

!!!!

Accountability to partners & volunteers

Page 46: The #jkfloodrelief.org Story

SETTING UP RESPONSE COMMUNITIES !

COMMON CAUSE DISTRIBUTED LEADERSHIP AMORPHOUS STRUCTURE !

1

PARTNER ECOSYSTEM !EXPRESS SPECIFIC NEEDS

RECOGNIZE PARTNERS EMPOWER !!!!

3

COMPLEMENT OFFLINE !VOLUNTEERS

OFFLINE AGENCIES GOVERNMENT !!!

4

FOLLOW UP !REGROUP REASSESS CLOSURE !!!!

5

2

COMMUNICATION !REINFORCE

LISTEN SHARE !!

5 steps to create Response driven communities like #JKFloodRelief

Page 47: The #jkfloodrelief.org Story

Scale for other efforts

Page 48: The #jkfloodrelief.org Story

!!!

Common Interests can be channelized for specific response !!

Digital tools enable crowdsourced action !!!

Scale isn’t always resource intensive !!

Speed trumps perfection !!!!

Page 49: The #jkfloodrelief.org Story

!To the thousands of selfless, faceless & committed

public volunteers & Army personnel on ground who made this possible

!Thank You

!!

A V O L U N T E E R D R I V E N I N I T I AT I V EJ K F L O O D R E L I E F. O R G

JKFloodRelief.Org is now INCrisisRelief.Org @INCrisisRelief