The Industrial[Marketing]Revolution

It’s Time to Lead the Change!

Why is it time for an Industrial [Marketing]

Revolution?

• No long-term strategy or plan• Reactionary – not pro-active• Never enough time• Not able to keep up with new

marketing technology• Inadequate marketing budget• The old methods aren’t

providing the same results anymore

What most industrial marketers are struggling with today:

What Types of Companies Can Support You?

SPECIALTY OR CREATIVE SERVICE FIRMS

FULL SERVICE, OPEN SOURCE TEAM

LARGE TRADITIONAL

AGENCIES

How can MARKETECTS solve your problems and help you join the revolution?

• Better value for your marketing spend: you pay only for the services you use

• Technical expertise in the latest marketing technologies

• Experts at planning, strategy, and execution for both Outbound & Inbound Marketing

• Flawless project management and implementation

• We make it happen while you do what you do best: service your customers

LEAD THE MARKET

OUTBOUND INBOUNDPrint or Digital Ads Blogs

Editorial in Trade Publications

Technical Papers, White Papers

Trade Shows Ongoing Off-Site Search Engine Optimization (SEO)

Listings inDirectories

Social Media Marketing (SMM): LinkedIn, Twitter,

Google+, FacebookMailers Email Marketing With

Dedicated Landing PagesBrochures YouTube Videos

Cold Calling / Networking Webinars

The Old Way

The New Way

It’s about creating the optimal, integrated mix.

GOALHelp

customers FIND YOU based on how they

are searching

for products

and solutions.

How industrial engineers/professionals are using social media

• Survey conducted on entire DB of nearly 8 million registered users (worldwide) comprised of engineering, technical, manufacturing & industrial professionals

• 49% of respondents hold engineering positions: design, consulting, process, and production

• 87% of respondents are involved in the purchase of equipment, components and services

GlobalSpec 2012 Survey: Social Media Use in the Industrial Sector

Your competition is catching on; shouldn’t you?

GlobalSpec 2012 Survey: Social Media Use in the Industrial Sector“If your target audience is industrial professionals, you’ll want to develop a social media presence, if you haven’t done so already,” said Chris Chariton, senior vice president for GlobalSpec. “Industrial professionals are adopting social media channels in increasing numbers and spending more time on these platforms for work-related tasks. However social media should never replace established marketing initiatives; these efforts should complement one another.”

Cost Differences: Inbound vs. Outbound Marketing

1. Website (foundation)2. Keyword Research3. Content Plan4. Disseminate Content5. Online searches will:– Drive traffic to website– Generate phone calls

6. Our team MEASURES, ANALYZES and IMPROVES

Inbound MarketingTHE PROCESS

INBOUND MARKETING integrates into your overall Marketing Plan

WebsiteEmail Marketing

Program Metrics Analysis and

Reporting

Phone Tracking

Blogging

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Content Development (Videos, Podcasts, Webinars, White Papers, Technical Articles, Ads, P/R, Marketing Lit, Trade Show Displays)

How Content Impacts the Industrial Buying Cycle

What does a successful Industrial Digital Marketing Program look like?

Boulden Company

BouldenCompany.com

In less than two months:• June 2012: 69% increase in website traffic• June 2012: 577 visitors to the site, 41 referrals from

social media sites• Two requests from trade publications for editorial• Eight inquiries from new customers • Five RFQ's• One new customer / sale

AM Technical Solutions

AMTS.com

• Established process for content updates• Established corporate SM policy• June 2012 - 1,206 visitors to the site, 162

referrals from social media sites• June 2012 - 11 job applicants from SM postings• 3 new customer inquiries

Indelac Controls

*Not a Marketects client. Member of

the VMA.

Kerry O'MalleyCell: (281) 844-1128Office: (281) 360-1850Omalley@MarketectsInc.comwww.MarketectsInc.com