Delivering Quality, On Time and On

Budget

040302EFFECTIVE DIGITALSOLUTIONS

HIGH QUALITY, ON TIME AND ON BUDGET

THE GKIM WAY

CREDENTIALS

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EFFECTIVE DIGITAL SOLUTIONS

GKIM is a full service digital agency with a soup to nuts offering in apps, websites, games and digital solutions for marketers and entrepreneurs.

GKIM’s customers achieve high quality and cost effective solutions delivered on timefrom their outsourced digital production partner.

GKIM achieves success through balancing project budget, schedules and quality.

Digital StrategyLean Startup MethodologiesProduct Management

Digital DesignCreative Direction UX Design

Digital TechnologyWeb, mobile andVirtual Reality

Digital Marketing Marketing SolutionsViral Distribution01

040302EFFECTIVE DIGITALSOLUTIONS

HIGH QUALITY, ON TIME AND ON BUDGET

THE GKIM WAY

CREDENTIALS

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HIGH QUALITY,LOW COST & ON TIME

Balancing project cost, schedule and quality

All software projects can be measured by their cost, schedule and quality.

Getting just one of these foundations of the software project wrong can be a disaster. If two go bad, the project can be a complete failure.

Unfortunately, software production is littered with high failure rates whether from ineffective quality, stretched budgets or damaging delays.

GKIM seeks to get this balance right – assuring project success.

Lessons from Prestigious Portfolio

GKIM’s extensive experience with a rich portfolio of demanding customers shows that different sectors have differing approaches on quality, cost and schedule.

GKIM has acquired the management capabilities and processes to solve these parallel challenges.

These skills are brought to bear on all our customers’ projects – and outlined in The GKIM Way.

040302EFFECTIVE DIGITALSOLUTIONS

HIGH QUALITY, ON TIME AND ON BUDGET

THE GKIM WAY

CREDENTIALS

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Deliver Quality Quality is our watchword throughout the software development lifecycle from design to deployment. Quality issues addressed early are much faster and cheaper to solve.

Delivering on TimeProjects are professionally managed by experienced practitioners with a ready talent pool of expert developers and test analysts.

The GKIM Way brings a quality approach to the management of project schedules, project budgets and quality assurance. The GKIM Way benefits all of our customers.

Delivering on BudgetProject budgets are estimated in depth. Billing is transparent, frequent and detailed. Costs are kept low.03

THE GKIMWAY

The GKIM WaySoftware Tools

The GKIM Way

1. Quality around the Software Development

Lifecycle

The GKIM Way

Delivering Quality Design

Requirements Analysis and Design is by far the most important aspect of a software project – and often undervalued, with a rush to code that inevitably costs more in the long term. GKIM works actively to ensure that project requirements and detailed design are well considered before commencing work.

Once the project and its goals are clear there are several dimensions of product design to be independently considered by GKIM experts in various disciplines:

• Award winning creative direction• Compelling and intuitive CX, UX and GUI design• Powerful and cost effective technology architecture

The product that we design must fulfill many criteria in order to be successful, whether for a marketer, entrepreneur – indeed any business.

• Originality – to stand out from the crowd• Capability – to deliver on the promise• Usability – to be genuinely useful • Marketable – integrated into the wider digital

ecosystem so as to bring organic and referred traffic

Product Requirements Design Expertise

QualityDesign

The GKIM Way

Delivering Quality TechnologyBusinesses these days have many technology choices for their applications. GKIM helps customers make these decisions on the basis of capability, future extensibility and costs.

Mobile technology choices mainly center around cross platform development options, allowing Apple and Android apps to be built at the same time.

GKIM can advise on the best choice for each project.

Internet technology options mainly center around the choice of “stack”. We offer Commercial Off The Shelf (COTS) or open source platforms for content management (CMS), eCommerce, customer relationship management (CRM) and other well established capabilities.

GKIM can lead customers through the jungle of open source platforms available.

We recommends a stack of some of the latest, most effective technologies.

GKIM brings technical expertise in off the shelf technologies.

We bring commercial discipline to chose the most cost effective options from vendors.

MOBILE TECHNOLOGY CHOICE INTERNET TECHNOLOGY CHOICE

QualityTechnology

ProprietaryOpen Source

The GKIM Way

Mobile apps exist in a rich ecosystem of technology components, 3rd party services and marketing systems. GKIM strives to bring the architecture to each of our mobile solutions ensuring optimal capability, user experience and distribution in an omni-channel environment.

Cost and schedule can be reduced by eliminating non essential capabilities from MVP. Scope and capabilities can be expanded over time as time and budget allow..

Delivering Quality Mobile Apps QualityTechnology

Architecture

OSSpecificpresentationlayer

OSSpecific

OSAgnostic

Cloudtechnologies

The GKIM Way

Delivering Quality Mobile Apps QualityTechnology

There are several choices to mobile application technology with each application being considered on its own merits and requirements.

Technology choices are outlined in a GKIM whitepaper –each one impacting on cost, quality and time to market.

Industry offers a wide range of support tools for prototype design, analytics, performance testing & security checking of mobile apps.

GKIM strives to stay on top of best practice and to bring the best of quality assurance to all our projects.

Mobile App Technology Options

The GKIM Way

GKIM has experience with many internet stacks.

For cost effective and rapid development of websites we recommend LAMP and LEMP stacks.

Our advanced business solutions use node.js, angular.js as backed by Google or react.js as backed by Facebook.

To offer reliability and support for the high transaction volume of our mobile apps we use NoSQL and realtime databases such as Firebase and RethinkDB.

Choice of Technology Stacks Choice of Technology Platforms

Open source platforms that GKIM recommends are Laravel (PHP framework), Wordpress (CMS), Insightly (CRM) and Magento (eCommerce).

Proprietary technologies and partners that GKIM has qualified experience with include SAP, Microsoft and Adobe.

Delivering Quality Internet Solutions QualityTechnology

Cyber Security

Security is a concern for all our customers and becomes critical for government and banking sectors.

Contrary to popular belief, open source and security are not mutually exclusive. GKIM has a security conscious culture constantly and seeks best practice and regular audits from security specialists, as well as building security into the SDLC as standard..

The GKIM Way

Assuring Software QualityGovernment and Financial Services, Banking & Insurance (FSBI) customers insist that the quality of their applications is assured.

GKIM places significant emphasis on quality by having distinct Software Quality

Assurance (SQA or QA in short) and Software Testing, the equivalent of Quality Control (QC).

QA applies throughout the Software Development Lifecycle (SDLC) to verify all

project artifacts from Requirements phase, all the way till project “go-live”. QA ensures that issues, not just defects, are discovered early, where they are much easier and cheaper to fix, avoid costly reworks, reduce project risks, and achieve tangible savings in time and money.

Software Testing, or QC, ensures a good test coverage where all the requirements are fully validated, and passes the tests that ran through the system. Such tests can be either manual and/or automated.

Proper planning for QA and QC ensures that the most appropriate approach is taken

based on the needs of the project. Quality Plan defines all the quality goals, and governs how, what, who, when the artifacts are to be verified. Test Plan dictates the approach to design, execute, setup, and report on the tests.

Collectively, QA and QC, helps to keep project on track – budget, schedule, scope, and

costs – and ultimately renders confidence to customers during project sign-off.

We believe strongly that Quality should be delivered cost-effectively to all customers.

GKIM has a significant Joint Venture partnership with riverQ, a highly qualified quality expert with experience in government and FSBI sector, and award-winning mega IT project. This partnership brings the auditable QA that blue chip customers require as a precondition. The quality lessons and culture that permeate from this partnership support the quality of all of GKIM projects.

The GKIM Way

LISA NEO LAY SIE

Lisa Neo is GKIM’s consultant director of quality. She is experienced in driving project quality and ensuring adherence to budget, scope and schedule. Her focus has been enterprise-level, mission critical systems for governments, financial and banking institutions.

To all of GKIM’s projects she can bring quality processes and culture, giving our customers the same confidence in quality as some of the world’s most prestigious financial services and banking organizations, and one of the most wired national governments.

The GKIM Way

2. Delivering on Time

The GKIM Way

Marketers demand timely delivery of high quality creative as they work to engage with consumers. Projects must be delivered according to integrated media schedules. Entrepreneurs’ time to market can be essential to their competitive advantage.

To answer question of when, we need to answer the what and the how.

Delivering to Schedule

GKIM profits from the successful completion of projects, not for letting them drag. It is in our interest not to waste dollars on unnecessary features or inefficient production strategies - as long as quality is not compromised and maximum distribution is achieved.

We encourage our customers to explore actual product needs, the MVP approach and identification of unique, essential and distinct features. If together we can focus on the relevant KPI’s then Pareto’s eternal question is profitably answered.

GKIM brings an understanding of product technology, digital marketing and how consumers experience apps to this collaborative design exercise.

HowGKIM can focus efforts to ensure timely delivery. We are no strangers to “crunch time”.

Our approach to scheduling delivery begins with tight project management: planning, monitoring and control. Our lead developers are chosen for their relevant skills and experience – and are taught to lead with schedules firmly in mind.

Effective teamwork and quick problem solving is assured by GKIM’s collaboration culture.

GKIM has ready access to an expansive resource pool of quality talent, allowing parallel efforts and a “factory” approach when required.

What

The GKIM Way

Failureto plan, is plan to fail

3. Delivering to Budget

The GKIM Way

Entrepreneurs are amongst the most cost sensitive of all our customers. Return On Investment is an essential measure for all projects as investors, customers and other stakeholders demand value for money.GKIM ensures lowest possible cost to customers with our Agile Business model and by keeping our base costs as low as practical without cutting corners on quality or dragging projects out.

Delivering to Budget

Agile Billing

GKIM maintains detailed records of every hour spent, tracks these hours according to original scope of work and shares a detailed analysis of effort.

Customers can see exactly where money is being spent, and the assurance that every dollar is wisely spent and that no time is wasted.

Agile billing is transparent and encourages collaboration and feedback on product evolution.

Low Cost Environment

GKIM operates in a relatively low cost environment and can maintain low overheads without cutting corners on quality or performance.

The GKIM Way

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CREDENTIALS

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As the world moves to digital, startups bring creative destruction and challenges, including security, to the worlds of business, media and governance.

GKIM’s experience allows us to cross pollinate new projects with lessons from our portfolio.

We bring creative marketing solutions, an agile approach to product development and the ability to assure quality, to all of our projects.

These are demonstrated with particular attention to relevant examples from our portfolio.

Technology Expertise

A big international agency with 1000’s of developers on staff calls us every month or so with technology challenges – in augmented reality, mobile device capability or HTML5 software challenges.

Such a call led us to providing the key technology for the world's first sunlight activated social media message. VIDEO

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CREDENTIALS

Marketers & Entertainers

GKIM has been honored to work on games and marketing campaigns for many big brands and with some of the world’s biggest agencies.

They come to us for our reputation of innovation in such as Augmented Reality and the ability to deliver a little more than their in-house teams.

Creative agencies without their own in-house teams can trust GKIM to understand their digital production needs, realize their creative vision and support them with our deep understanding of marketing in the digital world.

SELECT BRANDS AND AGENCIES

GKIM supplied four high quality games plus all supporting apps, social activities and on the ground digital support for a spectacular 6m screen in shopping bag experience for several major cities.

RakutenCustomer: Ash Durrant, Senior Project Manager, Home Town London

From sketches and phone calls, GKIM managed to figure out what the client wanted, delivered it with aplomb and even helped manage remote installation to our machines on the show floor.

GrolshCustomer: Neil Dickenson, CEO ArcStream, London

GKIM delivered responsive website for BMW to very tight schedule and provided Rolls Royce with innovative technology that the in-house team could not provide.

BMW / Rolls Royce

Customer: Birger Linke, Creative Director, Interzone China

BIG BRANDS VIDEO CASE

High quality 2D App with 3D graphics, built for Nestle Europe and subsequently taken on by multiple marketsNestle, Europe

Well reviewed HTML5 solution operating on all mobile browsers, all major smartphones in China and integrated with WeChat

H&M, China

Amazing games for a 6m TV screen!Rakuten, UK

Augmented Reality solution featured in exhibitions and bars around UKGrolsch, UK

Very successful sales tool with market education and national contextualization of insurance coverage and practical explanation of premium costs

AIA, Singapore

AUGMENTED REALITYThanks to such as Occulus Rift and Pokemon Go, Virtual Reality and Augmented Reality are enjoying a new wave of interest amongst marketers and entrepreneurs.

GKIM has over ten years continuous experience in VR and AR. This has been seeded by our founder’s early career in hit video games for Sony and Nintendo and the access to image processing patents eventually bought out by Google for Google Goggles.

GKIM is regularly requested to advise on AR, VR and 360 degree video projects. A select few project are presented here. If you have a great idea in AR or feel that AR could be the vehicle for your brand, get in touch with ian@gkim.digital.

Virtual Reality Playback of 360 video according to user control, independent of recording timeline, allows the guest to travel around the store in high photo quality virtual reality.

This very popular Augmented Reality game featured in exhibitions and bars around the UK.

360 Video demo with enhanced computer graphics and sound track produced for P&G.

APP EXPERIENCE CYCLE

For projects GKIM has design responsibility, we customize a McKinsey derived methodology to help pattern communication messages, technology and interactivity around the app experience cycle. Effective application of this methodology ensures conversion from awareness to activation, high onboarding ratios, positive value exchange with customers and repeat consumers who become advocates for the brand.

A UK agency, impressed with our efficient delivery of software, asked us to provide the electronic and hardware component of their solution. Two years on we are now their “go to guys” for all of their quick turnaround, innovative and thoroughly tested point of sale (POS) solutions.

POINT OF SALE SOLUTIONS

Augmented Reality Game for Grolsch

On stage elements for StubHub segment

of USA TV show

Competitive cycling game for Tobago Tourism Board

Motion triggered water bubble generator

People dress up as a Cadbury’s branded Kangaroo!

Viewers face was superimposed into a personalized video to bring them into their own

horror story.

Set of games, websites and POS social support for 6m TV

set in a paper bag.

COMPELLINGLY ADDICTIVE UXGKIM presents their recipe for uniquely compellingly experiences that can form the base UX for interactive branded experiences or games:

3D Painting That’s me in the TV!

INTERACTIVE TV BRANDS

Delivered complete voting solution, including coordinating with telcosfor volume management and with Earnst & Young on the audit.

Various roles in different series including arranging significant % of overall sponsorship package, delivering and managing IVRS and SMS voting, supporting PR activities on the vote, appearing on stage to deliver the envelope, appointing auditor, being the auditor and live onscreen voting graphics.

Asian IdolDesigning and auditing algorithm to balance voting across heterogeneous national populations.

GoalsA fully automated, interactive, live, video jukebox allowing audience to vote for and see the top saves and goals from the weeks’ action.This was the first time ESPN had allowed a third party to install their computers into the studio and take over the airwaves in this fashion.

Singapore Idol

Vietnam Idol

We have developed a truly original 3Dpainting and animation experience for kids.This has received great press and fantasticinterest from publishers. The technology isunique and a patent is on the horizon.

3D painting is highly compelling, offeringhours of original engagement. The userexperience that we build around 3Dpainting opens a window to a new platformof user engagement.

3D PAINTING

GKIM has worked closely with ambitious startups around the world.

We offer partnerships, including equity relationships on new product development.

GKIM’s entrepreneur customers fly from all over the world to spend quality time with us here in Ho Chi Minh City or Singapore to build relationships, engage deeply on their vision, ensure good communication and common ownership of a successful strategy.

We operates lean startup methods, the agile approach to software & business development and stress the importance of MVP’s in product management.

Much of our work has come from inheriting poor quality product design and technology that have caused our entrepreneurs to run into problems with other developers.

Entrepreneurs

SELECT ENTREPRENEURS

The revolutionary aspects to "The Drip Drops Color the World" 3D painting app has compelled us to apply for a joint patent that brings real commercial value to our intellectual property. The entire 3D painting experience has brought us top level notoriety at CES 2013, Toy Fair 2013 and multiple TV shows in both the US and China so far his year" 2013 "Seal of Approval”, National Parenting Council.

Drip DropsRay Kelly, COO

GKIM built our entire digital operation, a beautiful website and a very sophisticated backend to support my business strategy. They allowed me to work as a product manager, discussing ideas regularly with the development team to make things happen faster and tackle challenges immediately.

Asia Sponsorship NewsBen Flint, CEO

I commissioned GKIM to build my app and found that they contributed so much more to its vision, creative direction and feature set.

BroodcastClaudio Periera, CEO

GKIM is our long term partner. Our success is because of the creativity, technical ability, hard work and sincerity of the entire team.

Group BrowsingJohn H Page, CEO

From whiteboard brainstorming to powerpoints shared back and forth, the team are able to realize my vision and support me along the way to a highly capable and creative solution for all of our stakeholders.

Huang Yao StudiosStuart Wasson, CEO

GervorGervor has been a long associate of GKIM and now leads up their digital marketing bureau.

He cut his teeth with social, SEO and SEM for major brands and working closely with many marketing agencies that he has helped appoint.

Content Generation & Management- Articles creation – GIFS, blogs, Image sourcing, videos)- Response management/Crisis Management- Social Media Workshop, Playbook- Social Listening & Monitoring

Advertising- Facebook - LinkedIn- Google Ads- Outbrain- Yahoo

Google Analytics CertifiedAdobe Analytics Implementation Certified

Increased 23% sales revenue through social media advertising

Increased 500% website traffic and 50% business leads through content creation In social media and website.

Content Engagement increased by 200% on Facebook

ENTREPRENEUR CASE STUDIES

HiTech Prototype3D Racing Game to help build Drip Drops brand

Suite of solutions for various stakeholders in the fine art industry

for China's most prolific 20th century artist.

An e-business suite for a multi billion dollar industry., the latest

component of which is a powerful mobile marketplace.

Patentable, award winning 3D Painting technology won plaudits and CES and NY Toy Fair and on US TV

Remote consultations and billing for doctors.

Online furniture design and ordering.

One of the fastest Android keyboards

GKIM has regularly been commissioned by different boards of Singapore Government, one of the most digitized countries in the world.

For a Vietnam government news organisation, we brought home Vietnam’s first major gold award.

GKIM is the reason why sharOn lite is successful. I have the utmost respect for the team, their dedication and tenacity.

Salman Sultan, Project Manager

After a long search, we found a partner we could trust with our mobile strategy development and implementation. GKIM delivered great creative ideas and a robust solution.

MsThang, Head of Sales

GKIM went above and beyond the scope of their contract to make sure that this project was launched successfully.

Alan Gunalan, Application Services Manager, ACRA

Government Organizations

VIETNAMFor Thanh Nien, Vietnam’s largest state newspaper group, we designed, developed and help market their newsreader app. This beat regional competition from Japanese, Korean & Singapore’s Straits Times to win an international gold award.

SINGAPORE

Singapore has one of the world’s most advanced e-governments. We have been commissioned several times to work closely in the development of strategically relevant applications. This requires extreme diligence in design, user testing and SLA’s.

Digital Asset Management platform and many apps for STB

and other tourism customers.

Management of water infrastructure

NFC indexing and mobile checkout

Range of mobile apps for business owners to manage their business

entities and relationship with ACRA

040302EFFECTIVE DIGITALSOLUTIONS

HIGH QUALITY, ON TIME AND ON BUDGET

THE GKIM WAY

CREDENTIALS

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GKIM TEAM IAN MORRISON, CEO

Ian is a serial entrepreneur, the lead developer behind several award winning digital solutions and is known for his passion for innovative software experiences.

Ian authored the world famous racing game OutRun in his early 20’s then moved to USA to set up a game development company in Los Angeles at 25. After his MBA Ian started an exciting and varied career as CIO to various digital and new media production companies across SE Asia.

Ian takes an active role as Lead Consultant in all our projects.05

MOHAMMED PITOLWALA

Mohammed is GKIM's consultant for Product & Interaction design. Having lead product & design at various startups, he has experience working through the entire design stack - product, interaction and visual design. He practices lean design and is an advocate of the Jobs to be Done approach to design.Prior to working with startups, he designed for banks, government organisations and corporates, as part of a UX agency in Singapore

The GKIM Way

What is your budget? What are your KPI’s? When do you need them delivered?

Give GKIM a pingEmail: hello@gkim.digital

Skype: descendantOfSmithwww.gkim.digital