digital transformation – the way to zero distance
TRANSCRIPT
Digital Transformation – The way to Zero Distance
2
CUSTOMER CENTRICITY IS DRIVING DIGITIZATION
THE Product THAT talksThe smart case that always knows where it’s going
Big DataVOLUMES OF DATA ARE RISING – FAST
Built by the consumerconsumers configure their own car
Generation EasySIMPLE, USER-FRIENDLY ICT
Shop2CustomerMall2Go brings food and everyday household products straight to the office
“EVERYTHING THAT CAN BE DIGITISED, WILL BE DIGITISED.”NICHOLAS NEGROPONTE, PROFESSOR AT MIT
Digital business incompetence will cause a quarter of businesses to lose their market position by 2017.
By 2017, 1 in 5 industry leaders will have ceded their market dominance to a company founded after 2000.
the digital universe [… ] is doubling in size every two years, and by 2020 the data we create and copy annually will reach 44 zettabytes (from 4.4 ZB in 2013).
By 2015 the number of the connected devices was double the worldwide population.
7 BILLION
14 BILLION
More information: PAC study Digital Transformation Market Western Europe 3
What happens to those, who do not embrace Digital Transformation?
digital Darwinism
LoserWinner
Similarities of the winners
52
19
1 2 3 4 5 6 7 8 9 10 11 12
31
13 15 16
21
20
24
17
22
18
27 28 29 30 333223 25 26
34 3735 40 4136 38 39
42 4543 48 4944 46 47
50 51 53 54 55
56 57 58 59 60
14
strong Brands with a very clear product strategy Are often Trend-setter and have a strong footprint
regarding digitalization permanently challenge themselves are early ADAPTORS in digitalization OR Grew up
WITH digitalization are agile and very quickly transform customer
desires are Attractive entrepreneurs And open for new
Business Models permanently and quickly analyze customer data and
implement new business models
Megatrends you need to consider in order to win
INDIVIDUALIZATION & STANDARDIZATION INDUSTRY 4.0 GLOBALIZATION
SECURITY CHANGES & NEW BUSINESS MOBILITY
There are Four keys to transform successfullyINDIVIDUALIZATION &
STANDARDIZATION INDUSTRY 4.0 GLOBALIZATION
SECURITY CHANGES & NEW BUSINESS MOBILITY
Define your digital vision & Execute it
Transform portfolio & Customer Channels
Strong Focus on Customers
Slim down processes, it & Platforms
It’s all about agility
For a successful transformation you need to address the entire value chain
Culture Leadership
Technology Processes
strategy People
operations
All Processes are affected
Customer Service Processes
Management Processes
Research & DevelopmentIT
Marketing
Supplier Procurement Logistics Production Sales & Distribution After Sales Customer
ProductsRetail Energy Logistics Oil & Gas
But: all companies are different
Strategy Strategic Vision Transformation
Roadmap
Leadership Management
Methods Sponsorship Resources
People Quantity Expertise Capability
Products Product Lifecycle Business Models Innovation
Capabilities
Governance Communication and
Collaboration rules KPI‘s Alignment
Operations Customer Lifecycle Channels and
Business Practices Agility
Technology Software Tools Cloud Architecture ICT Infrastructure Industry 4.0
Culture Customer
Satisfaction Hierarchy vs.
Network
Digital transformation… is a challenging task
Cost pressureSConflict between new business imperatives and major cost pressures
ENTER THE CloudImplement cloud infrastructures – with zero downtime and robust security
Agile IT For rapid time-to-market – as demanded by user departments
EnsureCompetitiveness by winning new digital business
customerTOUCHPOINTSManage the growing number of digital customer touchpoints
CONCURRENT ModelsSignificant impacts on processes make concurrent models a must
Create STRONGfoundationsCreate high-performance, scalable IP infrastructures to enable digitization
THE NEED TO InnovateSpiraling IT costs hinder the ability to innovate
Against this background, you need T-Systems –a skilled partner with genuine e2e expertise
Based on years of experience, this is what matters
For all these Topics, We have A two-pronged approach to digitalize: Clear strategy e2E-Solutions
Made Deutsche Telekom
IP-network mattersprecise “All IP”-Strategy
Focus on systems INTEGRATION: Centralization /
Cloud Ready Mobilization Virtualization
internet & WEB-Based businessES
SOURCING STRATEGYNEW POLICIES
Security
FLEXIBLE PLATFORMsReal time informationEverything “as a Service”
REVOLUTION OF “SOCIAL MEDIA”E-CommerceBusiness Intelligence
Thank You!
BackUp
15
Deutsche telekom profile
2014 2017
DIGITAL TRANsFORMATION MARKETWESTERN EUROPE
5,3Digital Software
Products
4,5Digital
Consulting6,1Digital TechnologyImplementation
3,2Digital
TechnologyIntegration
5,6Digital Operations
& Management7,2
Digital SoftwareProducts
6,4Digital
Consulting8,1Digital TechnologyImplementation
4,5Digital
TechnologyIntegration
7,3Digital Operations
& Management
TOTAL24,5
TOTAL33,6
CAGR: 11%
m€ m€
Oil & Gas value chain
Culture Leadership
Technology Processes
strategy People
operations
All Processes are affected
IT
Products
Research & Development
Exploration Production Transportation Refining MarketingOIL
Exploration Production Processing Transportation MarketingGAS
Energy value chain
Culture Leadership
Technology Processes
strategy People
operations
All Processes are affected
IT
Products
Research & Development
Generation Retail
Trans-portation
&Delivery
Measuring Sales CustomerService