the future of local marketing and the convergence of solomo + more
DESCRIPTION
Some stats driving the future of Location-Based MarketingTRANSCRIPT
The Future of Local Marketing
Michael MireCo-founder & [email protected]
Formerly Get Me Listed
@MichaelMire1@MySweetIQ
and the convergence of Social, Local, Mobile + More...
Source: converted 15 miles to km- 15Miles.com
Convergence
Source: Statistics Canada http://www.statcan.gc.ca/ | eMarketer.com
$20.3 billion 2011 e-commerce sales
$454 b i l l ion
2011 retail sales
2011 Canadian Retail Sales
Source: www.Google.com/places
97%Local Search
97% of consumers search for local businesses online (PC or mobile)
Source: converted 15 miles to km- 15Miles.com
85%Of all purchases are made within
24km of consumers homes
Consumer Purchase Radius
Source: Google video, April 13, 2010 http://www.youtube.com/watch?v=CjUcq_E4I-s&feature=player_embedded
88%of mobile local information seekers
take action within a day- 61% call / 59% visit
Purchase Intent
Source: Google video, April 13, 2010 http://www.youtube.com/watch?v=CjUcq_E4I-s&feature=player_embedded
44%Searchers make a purchase within 24 hours
Buyers
Source: 5th Annual Local Search Usage Study- 15Miles.com & Localeze.com – prepared by comScore. Feb 2012
72%Consumers will use a merchant if
recommended by a social connection
Social Infl uence
Source: 5th Annual Local Search Usage Study- 15Miles.com & Localeze.com – prepared by comScore. Feb 2012
76%Social networkers leave reviews
at least once per month
Social Credibility
The FutureDisrupting Local Commerce
Source: converted 15 miles to km- 15Miles.com
Extension of Mobile
New Local Value Chain
The Future Is...
Community#LBMAmtl