Spalace Wellness Center

Hilton, Spain

Spalace Wellness Center is located at the Buenavista Palace gardens in Toledo, Spain and is a member of the Hilton Family of Spas collection.

http://hiltonworldwide1.hilton.com/en_US/ww/spa/property/Spalace-Wellness-Center/propertyHome.do?spaId=11384

CMH - IEMIMBA 2BVerónica ValenzuelaChun Wai KWAN, Cliff

Target audience

• Hotel guests

• People in the neighborhood (with smart phone)

Promotions• By downloading the spa application, guests will be received a welcome healthy drink (everyone)

• For the hotel guests, if stay more than 3 nights (consecutive or separate) will receive a 30% in any spa treatment.

• For the local community, after checking in two times in the spa, they will receive a free 30 minutes head massage. • Any guest shows their experience on the social media will receive 10 % discount for the next visit.

Why select these offers?

• To increase the number of application downloads

• To attract customers to come to the spa

• To gain loyalty

• To promote the spa

• To increase business (revenue)

• To promote the hotel

• To increase the hotel stay

Social platforms used:

• Spa’s own application

• Social media platforms like Facebook, Twitter, Pinterest,

Instragram, etc.,

• Foursquare application

How to localize the offer?

• Using GPS to show the local proximity

• To get the offer, guests need to show it from their mobile in person

• Rewarding the number of check-ins

Getting local users to share the offer

• Guests show their experience of visiting the spa on the social media will receive 10 % discount for the next visit.

• Local application will allow guests to write views and then share the post on the mentioned social media.

• Using the hashtag #SpalaceWellnessCenter in the social media to connect private post to the pages of the spa on social media.

Infographic of SoLoMo