the future of ad agencies - rd summit
TRANSCRIPT
PowerPoint Presentation
WHERE?
|BOB|
WHERE?
|BOB|WHO AM I?|HEAD OF DIGITAL GRUPO ABC|
WHERE?
|BOB|WHO AM I?|HEAD OF DIGITAL GRUPO ABC||HEAD OF CHANGE GRUPO ABC|
WHERE?
|BOB|WHO AM I?|HEAD OF DIGITAL GRUPO ABC||HEAD OF CHANGE GRUPO ABC||HEAD OF DISRUPTION GRUPO ABC|
WHERE?
|BOB|WHO AM I?|HEAD OF DIGITAL GRUPO ABC||HEAD OF CHANGE GRUPO ABC||HEAD OF DISRUPTION GRUPO ABC||CURATOR GRUPO ABC|
WHERE?
|BOB|WHO AM I?|HEAD OF DIGITAL GRUPO ABC||HEAD OF CHANGE GRUPO ABC||HEAD OF DISRUPTION GRUPO ABC||CURATOR GRUPO ABC||DEAN GRUPO ABC|
WHERE?
|BOB|WHO AM I?|FOUNDER OF YOUPIX & MUCH MORE|
WHERE?
|BOB|
Much Mores mission is to help digitally mature organizations to map and unlock digital dollars.|BOB|
WHERE?
|WHAT ARE WE HERE FOR?||Agn_ConsulStartTech_ia||WHICH COMPANY IS THAT?|
WHERE?
|Agn_ConsulStartTech_ia||WHICH COMPANY IS THAT?|Incredible animals created by the artist GYYPhttps://gyyp.imgur.com/
WHERE?
|CHALLENGE|
Incredible animals created by the artist GYYPhttps://gyyp.imgur.com/
https://www.youtube.com/watch?v=2t-AIbErqts
WHERE?
|AGENCIES|
https://www.youtube.com/watch?v=R93poYhiufI
WHERE?
|CHALLENGE|WHAT IS GOING ON?|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
WHERE?
|CHALLENGE|WHAT IS GOING ON?|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|FB 50%TW 120%
FB 85%
CREATORS
CUBO
YT x FB
|CHALLENGE|
WHERE?
|AGENCIES|
Incredible animals created by the artist GYYPhttps://gyyp.imgur.com/
WHERE?
|AGENCIES|
WHERE?
|AGENCIES|
WHERE?
|AGENCIES|
WHERE?
|AGENCIES|WHO AM I?|(-)RELEVANT|(-) REPERTORY|NEW CO-PETITORS|(JOB)|
WHERE?
|AGENCIES|WHO AM I?|(-)RELEVANT|(-) REPERTORY|NEW CO-PETITORS|(JOB)|TALK$
BUSINESS
GG/FB/TW TARGET MEDIAACC/IBM CONSULT AGENCYADOBE/SAP DATA - XXXX
WHERE?
|DIGITAL AGENCIES|
Incredible animals created by the artist GYYPhttps://gyyp.imgur.com/
WHERE?
|AGENCIES|WHO AM I?|(-)RELEVANT|(-) REPERTORY|NEW CO-PETITORS|(JOB)|BETTERTALKPART OFTHE $BUSINESSREALLY?THE REAL COMPETITORSGG/FB/TWACC/IBMADOBE/SAPMORESTRATEGICRELEVANTC LEVEL
WHERE?
|ANSWER|
Incredible animals created by the artist GYYPhttps://gyyp.imgur.com/
WHERE?
|ANSWER|THERE IS ONLY ONE OPTION|CHANGE OR CHANGE|
WHERE?
|WHAT TO DO?|
Incredible animals created by the artist GYYPhttps://gyyp.imgur.com/
WHERE?
|WHAT ARE WE HERE FOR?||Agn_ConsulStartTech_ia||WHICH COMPANY IS THAT?|
WHERE?
|WHAT ARE WE HERE FOR?||Agncia |Consul|Start |Tech|
WHERE?
|WHAT ARE WE HERE FOR?||Agncia |Consul|Start |Tech|IDEA+LOCALADVERTISINGMESSAGEINSIGHTSMEDIAFEE + %
WHERE?
|WHAT ARE WE HERE FOR?||Agncia |Consul|Start |Tech|IDEA+LOCALADVERTISINGMESSAGEINSIGHTSMEDIAFEE + %
IDEA+PERSONCONTENT (*)CONTEXT (*)DATA INSIGHTSDATANEW MODELS
WHERE?
|WHAT ARE WE HERE FOR?||Agncia |Consul|Start |Tech|IDEA+LOCALADVERTISINGMESSAGEINSIGHTSMEDIAFEE + %
BIZ MINDSETBIZ KNOWHOWSELL THINKINGNEW SKILLSBIZ PEOPLEIDEA+PERSONCONTENT (*)CONTEXT (*)DATA INSIGHTSDATANEW MODELS
WHERE?
|WHAT ARE WE HERE FOR?||Agncia |Consul|Start |Tech|IDEA+LOCALADVERTISINGMESSAGEINSIGHTSMEDIAFEE + %
BIZ MINDSETBIZ KNOWHOWSELL THINKINGNEW SKILLSBIZ PEOPLEIDEA+PERSONCONTENT (*)CONTEXT (*)DATA INSIGHTSDATANEW MODELS
BETAFASTLEANINNOVATIVEDISRUPTIVE
WHERE?
|WHAT ARE WE HERE FOR?||Agncia |Consul|Start |Tech|IDEA+LOCALADVERTISINGMESSAGEINSIGHTSMEDIAFEE + %
BIZ MINDSETBIZ KNOWHOWSELL THINKINGNEW SKILLSBIZ PEOPLEIDEA+PERSONCONTENT (*)CONTEXT (*)DATA INSIGHTSDATANEW MODELS
BETAFASTLEANINNOVATIVEDISRUPTIVESCALABLEPLATFORMGLOBALMACHINE
WHERE?
|LEADERS|HAVE TO CHANGE THEIR COMPANIES| MODELS | PEOPLE | MINDSET |
WHERE?
|LEADERS|HAVE TO CHANGE THEIR COMPANIES| MODELS | PEOPLE | MINDSET | BIZ MODELSOP. MODELFUNDINGCLIENT REL.
WHERE?
|LEADERS|HAVE TO CHANGE THEIR COMPANIES| MODELS | PEOPLE | MINDSET | BIZ MODELSOP. MODELFUNDINGCLIENT REL.SKILLSDREAMSMINDSETCAPACITY
WHERE?
|LEADERS|HAVE TO CHANGE THEIR COMPANIES| MODELS | PEOPLE | MINDSET | BIZ MODELSOP. MODELFUNDINGCLIENT REL.SKILLSDREAMSMINDSETCAPACITYMORE THAN A SERVICE CHANGE!
WHERE?
|REINVENT|
Incredible animals created by the artist GYYPhttps://gyyp.imgur.com/
WHERE?
|LEADERS|WHAT IS GOING ON?|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|JOBMINDSET
SIXTHSENSE
PLAYER
PROCESSCONTROLOWN
COLLABCOCREATECOAUTHOR
WHERE?
|LEADERS|WHAT IS GOING ON?|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|JOBMINDSET
NEWLOOKADBIZDATA
SIXTHSENSE
PLAYER
PROCESSCONTROLOWN
COLLABCOCREATECOAUTHOR
WHERE?
|LEADERS|WHAT IS GOING ON?|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|JOBMINDSET
NEWLOOKADBIZDATA
SIXTHSENSE
MOBILEFIRSTONLY
PLAYER
PROCESSCONTROLOWN
COLLABCOCREATECOAUTHOR
WHERE?
|LEADERS|WHAT IS GOING ON?|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|JOBMINDSET
NEWLOOKADBIZDATA
SIXTHSENSE
MOBILEFIRSTONLY
PLAYER
PARTOF THEAD BIZ
PROCESSCONTROLOWN
COLLABCOCREATECOAUTHOR
WHERE?
|LEADERS|WHAT IS GOING ON?|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|JOBMINDSET
NEWLOOKADBIZDATA
SIXTHSENSE
MOBILEFIRSTONLY
PLAYER
PARTOF THEAD BIZ
PROCESSCONTROLOWN
NEWSTRUCTURE
COLLABCOCREATECOAUTHOR
WHERE?
|LEADERS|WHAT IS GOING ON?|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|JOBMINDSET
NEWLOOKADBIZDATA
SIXTHSENSE
MOBILEFIRSTONLY
PLAYER
PARTOF THEAD BIZ
PROCESSCONTROLOWN
NEWSTRUCTURE
COLLABCOCREATECOAUTHOR
LETIT GO
WHERE?
|10 EXAMPLES|
Incredible animals created by the artist GYYPhttps://gyyp.imgur.com/
WHERE?
|UNBLOCKING|1. TAKE 10% OF RISK ON WHAT YOU DO
WHERE?
|UNBLOCKING|2. LIVE 3 MONTHS IN SAN FRAN OR SP
WHERE?
|UNBLOCKING|3. BE AN INTERN @ GOOGLE
WHERE?
|UNBLOCKING|4. HAVE LUNCH WITH THE BUSINESS GUY
WHERE?
|UNBLOCKING|5. INVEST IN A STARTUP
WHERE?
|UNBLOCKING|6. GO TO INDIA OR AMAZON FOREST
WHERE?
|UNBLOCKING|7. BUY LITTLE TOYS AND PLAY WITH IT
WHERE?
|UNBLOCKING|8. FUND A KICKSTARTER PROJECT
WHERE?
|UNBLOCKING|9. VOLUNTEER @ ENDEAVOR
WHERE?
|UNBLOCKING|10. BECOME AN ENTREPRENEUR WITH A STARTUP
WHERE?
|YOU CAN LEAD IT!|
Incredible animals created by the artist GYYPhttps://gyyp.imgur.com/
WHERE?
|UNBLOCKING|
https://www.youtube.com/watch?v=UUlZmZ_sd_E
WHERE?
|UNBLOCKING|
https://www.youtube.com/watch?v=SswMzUWOiJg
|THANK YOU||[email protected]|
Incredible animals created by the artist GYYPhttps://gyyp.imgur.com/