Unlocking Digital Agency Growth Opportunities Jonathan MacDonald

@jmacdonald

1 prediction

3 trends

3 realities

2 primary opportunities

6 action steps

1 prediction

3 trends

3 realities

2 primary opportunities

6 action steps

change is the only thing we can predict

today is the slowest rate of change we’ll ever experience

the most adaptive to change will be the most successful

1 prediction

3 trends

3 realities

2 primary opportunities

6 action steps

1/3. consumerisation of technology

2/3. virtualisation of physical

3/3. socialisation of industry

1 prediction

3 trends

3 realities

2 primary opportunities

6 action steps

1/3. low entry point to market

2/3. digital is becoming mainstream

3/3. media is still about paid or owned

1 prediction

3 trends

3 realities

2 primary opportunities

6 action steps

1/2. involvement diversification

social capitalism: marketing in a socially acceptable way

2/2. revenue diversification

1 prediction

3 trends

3 realities

2 primary opportunities

6 action steps

1/6. identify & gain support from the most senior stakeholder you can

1/6. identify & gain support from the most senior stakeholder you can

2/6. filter & gather small teams of people with will, regardless of skill

1/6. identify & gain support from the most senior stakeholder you can

2/6. filter & gather small teams of people with will, regardless of skill

3/6. explore without restriction of legacy, what could be possible

1/6. identify & gain support from the most senior stakeholder you can

2/6. filter & gather small teams of people with will, regardless of skill

3/6. explore without restriction of legacy, what could be possible

4/6. find a brave client who is brave enough to test & learn with you

1/6. identify & gain support from the most senior stakeholder you can

2/6. filter & gather small teams of people with will, regardless of skill

3/6. explore without restriction of legacy, what could be possible

4/6. find a brave client who is brave enough to test & learn with you

5/6. initiate small flexible projects without promise or expectation

1/6. identify & gain support from the most senior stakeholder you can

2/6. filter & gather small teams of people with will, regardless of skill

3/6. explore without restriction of legacy, what could be possible

4/6. find a brave client who is brave enough to test & learn with you

5/6. initiate small flexible projects without promise or expectation

6/6. learn from all outcomes, resist the term ‘failure’, repeat from 1

“when  the  winds  of  change  blow,  some  seek  shelter,  others  build  windmills”

jonathan@thisfluidworld.com